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Tech Giant Apple Set to Reinvent the iPhones: Report

To introduce yet another great iPhone, Cook needs to ensure improvements across the entire system that will make iPhone faster and more delightful to use than ever before

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FILE - Apple's App Store app is seen in Baltimore, MD., March 19, 2018. VOA

By Nishant Arora

Every once in a while, a revolutionary product comes along that changes everything, said late Apple co-founder Steve Jobs once.

In his keynote address at the Moscone Center in San Francisco in 2007 as he unveiled the first iPhone, Jobs told the audience: “This is a day that I have been looking forward to for two and a half years and today, Apple is going to reinvent the phone”.

A lot has changed in nearly 12 years since Apple introduced the iPhone which has seen an installed base of nearly a billion devices across the globe.

Even Jobs could not have predicted just how popular iPhone would become in years to come.

According to CEO Tim Cook, Apple’s active installed base of iPhones continued to grow across the globe in its June quarter, including in India where the company has achieved double-digit growth after a long time owing to promotional offers and discounts.

According to a latest consumer survey by New York-based 451 Research, among business buyers who plan to purchase smartphones in the September quarter, 83 per cent plan to purchase iPhones.

In the June quarter, Apple has a new revenue record of $53.8 billion and iPhone generated $26 billion, riding on strong customer response to the company’s in-store trade-in and financing programmes.

“Our active installed base of iPhone reached a new all-time high and was up year-over-year in each of our top 20 markets, underscoring the quality of our products and the satisfaction and loyalty of iPhone customers around the world,” Cook told the analysts over call.

As smartphone competition turns hyper-local, Cook has to reinvent the iPhone and this time, he has growing services business on his side which, if bundled well with the new models of iPhones, can do magic.

Apple, Tim Cook, Campus, China
Apple CEO Tim Cook discusses the new Apple iPhones and other products at the Steve Jobs Theater during an event to announce new products in Cupertino, California. VOA

With services, Apple generated all-time record revenue of $11.5 billion – 13 per cent growth (year-over-year).

“Our strong services performance was broad-based; we set new all-time records for AppleCare, music, cloud services and our app store search ad business and achieved a new third quarter revenue record for the App Store,” said Cook.

Apple has surpassed 420 million paid subscriptions to services across its platform.

According to Cook, the success is driven by several factors.

“Apple Pay is now completing nearly 1 billion transactions per month more than twice the volume of a year ago. Apple Pay launched in 17 countries in the June quarter completing our coverage in the European Union and bringing us to a total of 47 markets currently,” he told the analysts.

For iPhone users, iOS 13 will take on a dramatic new look with Dark Mode, while delivering major updates to the apps, including photos, camera and maps.

Also Read: TikTok Launches New Campiagn Aiming to Curb Suicide Rates in India

iOS 13 offers great new ways to help you manage your privacy and security, including Sign On with Apple, which uses Face ID or Touch ID to quickly sign into apps and Web sites without sharing your personal information.

To introduce yet another great iPhone, Cook needs to ensure improvements across the entire system that will make iPhone faster and more delightful to use than ever before.

With smartphones becoming everything else but a talking device, the next generation of iPhones has to drive users into a new era of productivity and entertainment — not a difficult job for Apple veteran Cook as he prepares for the launch at the company’s Cupertino-based headquarters on Tuesday. (IANS)

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Apple to Launch ARM-Based Laptop in 2021: Report

Apple to unveil ARM-based Macs next year

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Apple may release its very first ARM-based laptop without an Intel processor as soon as next year. Pixabay

Apple analyst Ming-Chi Kuo has claimed that the iPhone maker may release its very first ARM-based laptop without an Intel processor as soon as next year. This is the latest news.

Kuo believes that the new Mac is coming sometime in the next 12 to 18 months and will feature an in-house processor not developed by Intel, The Verge reported on Monday.

As per report, the tech company has never fully confirmed to drop Intel for Mac CPUs, but its job hiring over the last few years have hinted at its intentions to build desktop and laptop chips of its own.

Apple
Apple supposedly prefers Mini-LED display panels over OLED. Pixabay

Eralier, Kuo revealed that the iPhone maker is planning to launch a high-end 12.9-inch iPad Pro with an A14X chip in the third quarter of 2020 and a refreshed 16-inch MacBook Pro in the fourth quarter of 2020.

Also Read- Samsung Unveils Galaxy M31 Smartphone in India

Apple supposedly prefers Mini-LED display panels over OLED – especially for its larger devices – because they offer advanced features such as local dimming, wide colour gamut, and high contrast and dynamic range.

Additionally, Kuo expects that Apple will release more Mini-LED hardware over the next two to three years. (IANS)