Monday, September 21, 2020
Home Lead Story #BacktoWin: LaLiga and Facebook Begin Countdown to League Return

#BacktoWin: LaLiga and Facebook Begin Countdown to League Return

#BacktoWin will feature episodes once a week on LaLigas Facebook page until the competition returns

LaLiga and Facebook have started the countdown to announce the return of the Spanish football league by launching a special series called #BacktoWin, episodes of which will be shown once a week on LaLigas Facebook page until the competition returns.

This show will reveal the major news stories from across LaLiga, including the umbrella strategy behind the return of LaLiga Santander and LaLiga SmartBank, kick-off times and the new audiovisual broadcast features set to be rolled out between now and the end of the current campaign, a statement from them said.

Facebook LaLiga page
#BacktoWin episodes will be shown once a week on LaLigas Facebook page until the competition returns. WIkimedia Commons

The weekly, 30-minute episodes of #BacktoWin will be aired up until Spanish league resumes. LaLiga president Javier Tebas will feature in the first episode, which will be shown on Wednesday, on LaLiga’s Facebook page.

Each episode will see a leading figure from within LaLiga take centre stage and will involve the participation of several LaLiga Santander and LaLiga SmartBank players who will share their experiences of the quarantine period and their expectations for when the competition gets up and running again.

LaLiga SmartBank
LaLiga SmartBank players who will share their experiences of the quarantine period. Wikimedia Commons

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Football-related content focusing on the return to action will dominate this new show, with viewers set to be entertained with fascinating stats and storylines such as the race to be crowned LaLiga’s top scorer at the end of the season and the latest news, including the new audiovisual features set to be incorporated into match broadcasts.

Jose Antonio Cachaza, managing director, LaLiga India said: “Through this initiative, we will bring exciting and engaging football-related content to the fans who are eagerly waiting to hear from their idols.” (IANS)

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