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Bollywood’s Sri Lankan star Jacqueline Fernandez says entertainment is a brutal and unpredictable business where things change every Friday.
Jacqueline, who made her Bollywood debut in 2009 with “Aladin”, is now a mainstream commercial actress, thanks to her successful films like “Kick” and “Judwaa 2”, and hit franchises like “Houseful” and “Race”.
But she says there is “no foolproof formula of success or failure”.
“We are living in a cut-throat world and entertainment is a very brutal business where every Friday things change. There is no foolproof formula of success or failure here, but the result gives you the reality check every week,” Jacqueline told IANS here.
“At times we get demotivated at so many different levels because everything changes on Friday — fans, idea and loyalty. When things go right consistently, we tend to forget that it is a very fickle world where we are just a moment away from the opposite side of success,” she added.
She feels that the brand of films or products that she endorses are a reflection of who she is in real life.
“When it comes to brand endorsement, I do not promote any brand where I do not believe in the product or the ideology of the brand,” said the actress who was honoured by PETA India Awards for Digital Activism.
She also promotes the idea of veganism and “no animal testing” for cosmetic products.
“There were times when I refused to be associated with a brand from where I could have earned a huge amount of money but I knew that I would not use that product. And the fact is that I am very loyal towards my fans. I cannot go and tell my 18 million fans to use something that I do not believe in. I think from the heart.”
So, is that coming from the mind of an actress who takes entertainment as a serious business of image-building or from the heart of an artiste?
“You know I think I am yet to reach a point from where I can call myself an artiste because I have to improve a lot on my craft of acting, but I surely understand the mind of an artiste — which is pure, not calculative or manipulative.
“Yes, there is a risk factor involved in it because, at times, my decision works; at times, it doesn’t… but every result teaches me something,” replied the former beauty queen.
Jacqueline is playing the character of Jessica and sharing screen space with Salman Khan, Bobby Deol and Anil Kapoor in “Race 3”.
Giving an insight into the thriller, she said: “This is not the continuation of ‘Race 2’. It is a different story of a family where the narration has elements of mystery, power struggle, betrayal and suspense. (IANS)
“Jessica fights hard, her punch is real punch, her gun fight is raw!”
Her character shows the physical strength of a woman in a fight sequence.
“It is great to see that we are getting the opportunity to project ourselves like real fighters and are as strong as our male counterparts. My character fights the way a girl would fight in real life if she is attacked,” said Jacqueline.
Where does Jacqueline see herself after five years?
“I cannot predict because things are changing dramatically in the film industry and I am changing as an actor.
“So for me, while every opportunity takes you one step forward, one wrong decision can take you steps backwards, so I do not plan where I will be after five years. I want to go with the flow,” she replied.
Directed by Remo D’souza, “Race 3” will release on June 15.(VOA)
With the festive season on in full swing, iconic brand Johnnie Walker, is all set to re-energize the country's after-hour culture. Through its one-of-a-kind campaign #RevibeTheNight, the brand brings together beloved music artists like Divine, Ritviz, Lisa Mishra, Taba Chake along with popular indie bands like When Chai Met Toast and Mad Boy Mink, among others to perform live across iconic community spaces in India.
The collaborative effort by Johnnie Walker aims to bring back the after-hour culture through live performances across popular hotspots in India. The brand's goal is drive social regeneration in India and bring back the vibe of socializing through local music artists and reignite the trade, driving social culture by executing the live events with Covid measures in place and a limited capacity audience capacity.
The collaborative effort by Johnnie Walker aims to bring back the after-hour culture through live performances across popular hotspots in India. | Photo by Vishnu R Nair on Unsplash
Prior to the world going into lockdown, the after-hour culture in India bloomed at celebrated community hubs, that eventually became a safe-haven for individuals, a place where they found their sense of self-expression and belonging, that fuelled progress. This community was driven through the culture of live music and enthralling performances that created their very own vibe, a vibe that built extraordinary, forever-lasting relationships. Through #ReVibeTheNight, one can reconnect with this community bringing music curated by artists who have a history of captivating crowds with their one-of-a-kind live experiences. Catch the gigs and live performances for artists in these venues/cities for the live performances.
(Artiicle originally published on IANSlife) (IANS/ MBI)
Keywords: johnnie walker, social, #revibethenight, performances, community, artists, culture, festivity, begin
By Nikhila Natarajan
In a continuing study on the effects of machine learning (ML) on public conversation, Twitter has confirmed that its algorithms amplify right-leaning political content. "In six out of seven countries - all but Germany - tweets posted by accounts from the political right receive more algorithmic amplification than the political left when studied as a group," Twitter blogged.
"Right-leaning news outlets, as defined by the independent organisations, see greater algorithmic amplification on Twitter compared to left-leaning news outlets." Since 2016, Twitter users are able to choose between viewing algorithmically ordered tweets first in their home timeline or viewing the most recent tweets in reverse chronological order.
"An algorithmic home timeline displays a stream of tweets from accounts we have chosen to follow on Twitter, as well as recommendations of other content Twitter thinks we might be interested in based on accounts we interact with frequently, tweets we engage with, and more. "As a result, what we see on our timeline is a function of how we interact with Twitter's algorithmic system, as well as how the system is designed."
The new research is based on tweets of elected officials of House of Commons members in Canada, the French National Assembly, the German Bundestag, House of Representatives in Japan, Congress of Deputies of Spain, House of Commons in the UK, and official and personal accounts of House of Representatives and Senate members in the US, as well as news outlets, from April 1 to August 15, 2020.
Tweets about political content from elected officials, regardless of party or whether the party is in power, do see algorithmic amplification when compared to political content on the reverse chronological timeline. | Photo by Sara Kurfeß on Unsplash
The study was conducted by Ferenc Huszar (Twitter, University of Cambridge), Sofia Ira Ktena (now at DeepMind Technologies), Conor O'Brien (Twitter), Luca Belli (Twitter), Andrew Schlaikjer (Twitter), and Moritz Hardt (UC Berkeley).
The questions probed were:
How much algorithmic amplification does political content from elected officials receive in Twitter's algorithmically ranked Home timeline versus in the reverse chronological timeline? Does this amplification vary across political parties or within a political party?
Are some types of political groups algorithmically amplified more than others? Are these trends consistent across countries?
Are some news outlets amplified more by algorithms than others? Does news media algorithmic amplification favour one side of the political spectrum more than the other?
Tweets about political content from elected officials, regardless of party or whether the party is in power, do see algorithmic amplification when compared to political content on the reverse chronological timeline. (IANS/ MBI)
Keywords: algorithmically, timeline, algorithmic, tweets, political, survey, twitter, study, germany, skew
Even as India celebrates reaching a milestone of 100 crore Covid vaccine doses, Snapdeal co-founder and COO Rohit Bansal on Friday lauded a man who facilitated 64 registrations for the vaccine on the CoWin portal. In a video shared on his Facebook and Twitter page, Bansal hailed Sonu Kumar as a "citizen celebrity".
Bansal said that Kumar not only helped "just co-workers and family but complete strangers too. With patience, empathy and uncanny jugaad". He added that Kumar joined him "many moons ago" and completed his open school from a parking lot.
"Education has helped this wonderful man enable others to get India back on track. Bravo! The CoWin portal on Thursday mentioned that a total of 100 crore vaccine doses has been administered so far to the eligible population under the vaccination drive in India, nine months after the nationwide inoculation programme was started to protect the people against Covid-19.
"It's a cause of significant celebration and happiness," Bansal said in the video. He said that while people just help a few around them, Kumar "bridged the digital gap" for 64 people, who were finding it difficult to register themselves online on the vaccine portal. Kumar said he doesn't feel that he has contributed much towards the 100 crore vaccine dose count. "I have been able to help only 64 people, if I was able to help more I would have been happier." (IANS/ MBI)
Keywords: cowin, covid, india, people, Rohit bansal, Sonu kumar, vaccine, snapdeal, registrations