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What are the 5 Types of Digital Marketing that Can Grow Your Business?

With the automation tool, you can customize your email design and monitor the CTR with the analytics on your account.

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Online marketing
So, if you want to compete, it is vital that you take into account all the various digital marketing techniques in your marketing online campaign.

Many people know what digital marketing is but they don’t fully implement all the aspects in their campaign. If you look at the leading websites in the search results, you will find that they are in various types of digital marketing techniques. So, if you want to compete, it is vital that you take into account all the various digital marketing techniques in your marketing online campaign.

Types of Digital Marketing

Search engine marketing (SEM) refers to marketing activities that aim to help you gain traffic on search engines like Google, Bing, and Yahoo. It can be organic, that is you manually perform on and off-site optimization on your website. This method is harder as it takes time for the website to climb up to the search engine ranking. If it is successful, you will get a constant stream of traffic with promising ROI for free from the search engine. Another method is to purchase an ad on the search engine. PPC advertising is expensive and it doesn’t guarantee immediate traffic to your website.

 You can take a course at a professional training institute in UAE (Dubai, Abu Dhabi) to become skilled in search engine marketing. They will teach you about the latest techniques in organic SEO as well as how to craft and maintain online ad campaign efficiently. At the training seminar, you will also get to meet with other experts and learn tips that can help your website to achieve better growth on the search engine ranking.

SEO
This type of marketing also relies on recapping the main points of the product review over and over. A successful landing page can convert at least 2 – 5 customers per 100 visitors. Pixabay

 Social media marketing is about marketing effort that is carried out on the social media platform. To establish your brand as an authority, you must share quality content relevant to your niche. In your blog, you should also place the social media button to enable people to share the content conveniently. You can also buy ads on social media to get a lot of traffic quickly. Hashtag campaign involves starting a discussion with a hashtag. The hashtag you choose should be witty and related to the audience. Influencer marketing allows you to reach out to a large audience via a post on an influencer’s account.

 Email marketing is sending emails that are related to your product promotion to your subscriber’s base. There are various types of emails you can send in your campaign including newsletters, confirmation email, discount codes, freebies, notification about an update in your product, and thank you emails. You will have to invest in a subscription to an email marketing automation platform like MailChimp to efficiently schedule your email marketing campaign. With the automation tool, you can customize your email design and monitor the CTR with the analytics on your account.

 You can also attract traffic to your website by purchasing banner advertisement spots on other websites. You can directly contact the webmaster of the website that you want to advertise. You can purchase ads on CPM networks like Tribal Fusion, Burst Media, and BuySellAds. You can pay for the ad based on CPM or by per click rate. In your ad network account, you can customize the parameters on when your ad will appear such as keyword and the search habits of the audience. You may have to test different types of banner until you find one that converts well.

google
Search engine marketing (SEM) refers to marketing activities that aim to help you gain traffic on search engines like Google, Bing, and Yahoo. Pixabay

 If you want more targeted traffic, you should consider creating a landing page. A landing page is a domain with a single page that talks solely about the product. The pictures and buttons must be put at the right place to entice visitors to take action. This type of marketing also relies on recapping the main points of the product review over and over. A successful landing page can convert at least 2 – 5 customers per 100 visitors. If your landing page is well written, people will not be hesitated to enter their name and email in your subscription form.

 Also Read: Iranian Economy Gets A Harder Hit by U.S., Trade Figures Shrink With Europe’s Biggest Economy

Here is a quick overview of the 5 types of digital marketing that is discussed:

  1. Optimize your site with organic SEO or buy PPC ads
  2. Post regularly on social media platforms
  3. Send email marketing campaigns to prospective customers
  4. Buy banner spots on popular websites
  5. Create a targeted landing page

Next Story

Chinese Authorities Suspends Website for Black Hole Copyright: Report

Founded in June 2000, VCG had collected revenues to the tune of 700 million yuan ($104.18 million) in the first three quarters of 2018

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US clothing brand Gap has apologised for selling T-shirts which it said showed an
Accurate Map of China. Pixabay

Chinese authorities have suspended the website of the country’s largest stock images provider after it was found to have put its copyright mark on the first ever photo taken of a black hole, state-owned China Daily newspaper reported on Friday.

Visual China Group (VCG) has been alleged to have published with its watermark the black hole photo soon after it was released on Wednesday, leading the cyberspace affairs authority in Tianjin (north) to suspend its website, Efe news reported citing the daily.

The incident led to the National Copyright Administration in China announcing that it would launch a campaign to regulate the image copyright market, underlining that firms should set up mechanisms to uphold copyright as per legal requirements.

The copyright claim over a picture, which was released by Event Horizon Telescope and was not meant for commercial usage, meant that users downloading the image from VCG were required to pay for it.

All images provided by organizations like the European Southern Observatory and the National Aeronautics and Space Administration are available for free as long as users cite the source.

The photo of the black hole, located 53.3 million light years from the Earth and taken by the Event Horizon Telescope, also fell under this category.

Black Hole
An image of the black hole at the center of Messier 87, a massive galaxy in the nearby Virgo galaxy cluster. This black hole resides 55 million light-years from Earth and has a mass 6.5-billion times that of the sun.
VOA

The Chinese company issued a statement saying they had obtained the rights of the image for use in the media and not for commercial use such as advertisements.

However, ESO – which holds the rights over the image – has denied having received any message from VCG, and said it was illegal for the Chinese firm to ask money for the use of the photo.

The incident led to protests in social networks in the Asian country, some of them from other companies and organizations that found their own content on the VCG website.

Also Read- Collective Attention Span Among People Decreases Rapidly as of 24/7 News Availability

Moreover, the Communist Youth League Central Committee, on its official handle on Weibo – Chinese equivalent of Twitter – criticized VCG for making users pay for photographs of the national emblem on its website.

The authorities at Tianjin decided to suspend the website in the wake of the controversy, even though VCG released another statement with an apology and admitting that many of its images came from third parties without any ties to their company.

Founded in June 2000, VCG had collected revenues to the tune of 700 million yuan ($104.18 million) in the first three quarters of 2018. (IANS)