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What are the 5 Types of Digital Marketing that Can Grow Your Business?

With the automation tool, you can customize your email design and monitor the CTR with the analytics on your account.

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Online marketing
So, if you want to compete, it is vital that you take into account all the various digital marketing techniques in your marketing online campaign.

Many people know what digital marketing is but they don’t fully implement all the aspects in their campaign. If you look at the leading websites in the search results, you will find that they are in various types of digital marketing techniques. So, if you want to compete, it is vital that you take into account all the various digital marketing techniques in your marketing online campaign.

Types of Digital Marketing

Search engine marketing (SEM) refers to marketing activities that aim to help you gain traffic on search engines like Google, Bing, and Yahoo. It can be organic, that is you manually perform on and off-site optimization on your website. This method is harder as it takes time for the website to climb up to the search engine ranking. If it is successful, you will get a constant stream of traffic with promising ROI for free from the search engine. Another method is to purchase an ad on the search engine. PPC advertising is expensive and it doesn’t guarantee immediate traffic to your website.

 You can take a course at a professional training institute in UAE (Dubai, Abu Dhabi) to become skilled in search engine marketing. They will teach you about the latest techniques in organic SEO as well as how to craft and maintain online ad campaign efficiently. At the training seminar, you will also get to meet with other experts and learn tips that can help your website to achieve better growth on the search engine ranking.

SEO
This type of marketing also relies on recapping the main points of the product review over and over. A successful landing page can convert at least 2 – 5 customers per 100 visitors. Pixabay

 Social media marketing is about marketing effort that is carried out on the social media platform. To establish your brand as an authority, you must share quality content relevant to your niche. In your blog, you should also place the social media button to enable people to share the content conveniently. You can also buy ads on social media to get a lot of traffic quickly. Hashtag campaign involves starting a discussion with a hashtag. The hashtag you choose should be witty and related to the audience. Influencer marketing allows you to reach out to a large audience via a post on an influencer’s account.

 Email marketing is sending emails that are related to your product promotion to your subscriber’s base. There are various types of emails you can send in your campaign including newsletters, confirmation email, discount codes, freebies, notification about an update in your product, and thank you emails. You will have to invest in a subscription to an email marketing automation platform like MailChimp to efficiently schedule your email marketing campaign. With the automation tool, you can customize your email design and monitor the CTR with the analytics on your account.

 You can also attract traffic to your website by purchasing banner advertisement spots on other websites. You can directly contact the webmaster of the website that you want to advertise. You can purchase ads on CPM networks like Tribal Fusion, Burst Media, and BuySellAds. You can pay for the ad based on CPM or by per click rate. In your ad network account, you can customize the parameters on when your ad will appear such as keyword and the search habits of the audience. You may have to test different types of banner until you find one that converts well.

google
Search engine marketing (SEM) refers to marketing activities that aim to help you gain traffic on search engines like Google, Bing, and Yahoo. Pixabay

 If you want more targeted traffic, you should consider creating a landing page. A landing page is a domain with a single page that talks solely about the product. The pictures and buttons must be put at the right place to entice visitors to take action. This type of marketing also relies on recapping the main points of the product review over and over. A successful landing page can convert at least 2 – 5 customers per 100 visitors. If your landing page is well written, people will not be hesitated to enter their name and email in your subscription form.

 Also Read: Iranian Economy Gets A Harder Hit by U.S., Trade Figures Shrink With Europe’s Biggest Economy

Here is a quick overview of the 5 types of digital marketing that is discussed:

  1. Optimize your site with organic SEO or buy PPC ads
  2. Post regularly on social media platforms
  3. Send email marketing campaigns to prospective customers
  4. Buy banner spots on popular websites
  5. Create a targeted landing page

Next Story

SEO or SEM: Which Offers the Best Value?

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SEO, SEM, Offers
Through this guide, you'll get the insights you need. Pixabay

Two areas of specialization you can focus on for digital marketing certification are Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

To figure out which option to take, you need to understand which one offers the best value. This also requires a basic understanding of what is involved in each option and the general demand for digital marketing.

Through this guide, you’ll get the insights you need.

Why has Digital Marketing Gained Popularity?

SEO, SEM, Offers
Two areas of specialization you can focus on for digital marketing certification are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Pixabay

Digital marketing has increasingly gained popularity in the business world.

Hardly any organization today operates without some form of digital marketing. Here are some of the reasons why:

  • Greater exposure

Due to the Internet’s global reach, digital marketing offers far greater reach and exposure than traditional options. Television and radio are typically limited to particular locations, unlike the Internet.

Also Read- India to Restore in Next 10 Years 50 Lakh Hectares of Land Affected by Desertification

  • Audience targeting

Digital marketing offers robust, automated systems that let you target exactly who you want, despite having a massive global reach. Considering that many online platforms have extensive information about online users, it’s relatively easy to identify the right target audience.

  • Cost-effective

Compared to traditional modes like TV advertising, where you wouldn’t easily gauge returns on your marketing campaigns, digital marketing offers powerful analytics that help you gauge and refine your campaigns. This way, you can refine your operations for maximum ROI.

SEO, SEM, Offers
To figure out which option to take, you need to understand which one offers the best value. Pixabay
  • Engagement with clients

The ease with which audiences can give feedback makes engagement possible in digital marketing. This is something that wasn’t possible with flyers, TV, or radio ads.

  • Innovation

The online space offers room for much more creative marketing campaigns than the limited traditional methods. This has made it possible for some companies to grow at a tremendous pace using innovative guerrilla marketing tactics.

Also Read- NRAI Asks Delivery Platforms to do Away with ‘Deep Discounts’

What is SEO and What is SEM?

SEO is a form of digital marketing for organic (unpaid) exposure.

It leverages on search engine ranking to pull in traffic from people searching online. To achieve this, instead of paying for adverts to appear on search engine results, you optimize the content on your site, so search engines like Google rank it high when people type related keywords.

SEO optimization involves both on-page and off-page factors.

SEO, SEM, Offers
This also requires a basic understanding of what is involved in each option and the general demand. Pixabay

The on-page SEO factors include meta descriptions, keywords, URLs, meta-titles, quality content, page load speed, and searcher intent. Off-page SEO factors include domain name, backlinks, trust, authority, searcher location, and searcher characteristics.

On the other hand, SEM is a form of digital marketing using paid exposure.

Here, you’ll use paid advertisement to feature in the top search engine result pages (SERPs). When you pay for an advert related to a specific keyword, Google, or any other search engine will display your content on top when people search for that keyword.

Such ads are typically pay-per-click. The adverts can be in different forms, including product listing ads and text-based ads.

SEO or SEM: Which Offers the Best Value?

To identify the best option, you need to know the specific advantages and disadvantages of each.

Here are the key pros and cons of SEO and SEM:

  • Display on search result pages: SEM content typically displays an “AD” designation, which can discourage some people from clicking through to them. SEO content appears as organic results and can even have featured snippets making them more prominent.
  • Cost: For SEM, you have to pay every time someone clicks on your ad, unlike SEO, where you don’t pay.
  • Visibility: SEM content is highly targeted and visible to the people you want, whereas SEO content can show up on a much broader audience scope.
  • Results: Due to its targeted nature, SEM delivers immediate results, but SEO takes a longer time.
  • Value over time: SEM may offer instant results but can’t deliver passive, long-term, residual value. Once you stop paying for the ad, your content no longer shows up in search results. SEO provides that long-term residual value.
  • Click through rate: SEM typically has a lower click-through rate compared to SEO.

Based on those advantages and disadvantages of SEO and SEM, you can figure out an option that will serve you best. You can identify specific situations where SEO will work better than SEM and vice versa.

Here are some sample case scenarios:

  • Testing: SEM is useful for testing to gauge the response of your target audience quickly. SEO isn’t good for testing since it takes a long time to get any results.
  • Competition: If there’s lots of competition for your target keyword, SEM is better placed to get your content on the top of the SERPs. SEO will be a better option if there are significant content gaps in your target niche.
  • Customers’ buying cycle: SEO is a good strategy to take if your target customers have a much longer buying cycle, taking weeks and months to research on products before buying. SEM works better for customers who buy as soon as they see the product.
  • Advert costs: If the average cost-per-click in your industry is low, you can take advantage of that using SEM. High cost per click would make SEO a preferred option.
  • Website age and authority: If your website has been in existence for long and has a high domain authority, SEO will work well for you. SEM can work well even for new players.

If you’re interested in a digital marketing certification not just for your business application, but to use as a digital marketer, those insights can help you too. You can figure out the specific types of people you will serve and focus on an option that aligns with them.

Conclusion

Considering that more than one billion sites exist online, SEO and SEM strategies are now far more complicated.

Hence, to stand out, you must become a pro in the complex aspects of SEO, SEM, and other digital marketing aspects. You can achieve that through a digital marketing certification, which equips you with the latest insights and skills within this industry.