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What are the 5 Types of Digital Marketing that Can Grow Your Business?

With the automation tool, you can customize your email design and monitor the CTR with the analytics on your account.

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Online marketing
So, if you want to compete, it is vital that you take into account all the various digital marketing techniques in your marketing online campaign.

Many people know what digital marketing is but they don’t fully implement all the aspects in their campaign. If you look at the leading websites in the search results, you will find that they are in various types of digital marketing techniques. So, if you want to compete, it is vital that you take into account all the various digital marketing techniques in your marketing online campaign.

Types of Digital Marketing

Search engine marketing (SEM) refers to marketing activities that aim to help you gain traffic on search engines like Google, Bing, and Yahoo. It can be organic, that is you manually perform on and off-site optimization on your website. This method is harder as it takes time for the website to climb up to the search engine ranking. If it is successful, you will get a constant stream of traffic with promising ROI for free from the search engine. Another method is to purchase an ad on the search engine. PPC advertising is expensive and it doesn’t guarantee immediate traffic to your website.

 You can take a course at a professional training institute in UAE (Dubai, Abu Dhabi) to become skilled in search engine marketing. They will teach you about the latest techniques in organic SEO as well as how to craft and maintain online ad campaign efficiently. At the training seminar, you will also get to meet with other experts and learn tips that can help your website to achieve better growth on the search engine ranking.

SEO
This type of marketing also relies on recapping the main points of the product review over and over. A successful landing page can convert at least 2 – 5 customers per 100 visitors. Pixabay

 Social media marketing is about marketing effort that is carried out on the social media platform. To establish your brand as an authority, you must share quality content relevant to your niche. In your blog, you should also place the social media button to enable people to share the content conveniently. You can also buy ads on social media to get a lot of traffic quickly. Hashtag campaign involves starting a discussion with a hashtag. The hashtag you choose should be witty and related to the audience. Influencer marketing allows you to reach out to a large audience via a post on an influencer’s account.

 Email marketing is sending emails that are related to your product promotion to your subscriber’s base. There are various types of emails you can send in your campaign including newsletters, confirmation email, discount codes, freebies, notification about an update in your product, and thank you emails. You will have to invest in a subscription to an email marketing automation platform like MailChimp to efficiently schedule your email marketing campaign. With the automation tool, you can customize your email design and monitor the CTR with the analytics on your account.

 You can also attract traffic to your website by purchasing banner advertisement spots on other websites. You can directly contact the webmaster of the website that you want to advertise. You can purchase ads on CPM networks like Tribal Fusion, Burst Media, and BuySellAds. You can pay for the ad based on CPM or by per click rate. In your ad network account, you can customize the parameters on when your ad will appear such as keyword and the search habits of the audience. You may have to test different types of banner until you find one that converts well.

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Search engine marketing (SEM) refers to marketing activities that aim to help you gain traffic on search engines like Google, Bing, and Yahoo. Pixabay

 If you want more targeted traffic, you should consider creating a landing page. A landing page is a domain with a single page that talks solely about the product. The pictures and buttons must be put at the right place to entice visitors to take action. This type of marketing also relies on recapping the main points of the product review over and over. A successful landing page can convert at least 2 – 5 customers per 100 visitors. If your landing page is well written, people will not be hesitated to enter their name and email in your subscription form.

 Also Read: Iranian Economy Gets A Harder Hit by U.S., Trade Figures Shrink With Europe’s Biggest Economy

Here is a quick overview of the 5 types of digital marketing that is discussed:

  1. Optimize your site with organic SEO or buy PPC ads
  2. Post regularly on social media platforms
  3. Send email marketing campaigns to prospective customers
  4. Buy banner spots on popular websites
  5. Create a targeted landing page

Next Story

The Main Benefits of Opening an Online Business

High internet connection speed and access to the global market are definitely the engine behind the development of many online companies

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Online Business
As the world gets busier, being able to access a website at any hour is an important facility and an Online Business. This is not available for e-commerce shops only, but also for all types of businesses which can offer their clients the possibility of researching their activities any time of the day. Pixabay

The number of people starting online businesses has increased a lot in the last several years thanks to the low maintenance costs and the possibility of accessing worldwide markets. Starting an Online Business has many advantages, among which these already mentioned are just a few of them. It must be noted, though, that registering an online company implies similar steps as for starting a traditional one. For example, when opening an e-commerce company in the Netherlands, incorporating a business entity the traditional way is still necessary. From this point of view, the Dutch private limited liability company is the easiest to register.

Returning to the advantages of an online company, we will present some of them below.

A great marketing tool

An online business is an important, if not the most important marketing tool, in our days. While e-commerce companies can sell goods through their websites, having a website is useful for traditional businesses too. For example, if running a dental office in Dubai, having a website where all the procedures, costs, testimonials from patients are gathered can help attracting more patients and also increasing the level of confidence in the business. As many studies indicate, people trust companies with websites as these act as extensions of a company.

Online Business
The number of people starting online businesses has increased a lot in the last several years thanks to the low maintenance costs and the possibility of accessing worldwide markets. Starting an Online Business has many advantages, among which these already mentioned are just a few of them. Pixabay

Round the clock access for clients

As the world gets busier, being able to access a website at any hour is an important facility and an online business. This is not available for e-commerce shops only, but also for all types of businesses which can offer their clients the possibility of researching their activities any time of the day. When it comes to shopping, the option of ordering a product online and having it delivered is even more important as clients will save time, energy and money with going to and back from the store.

Low logistics and labor costs

Renting or buying office space, warehousing space and dealing with other logistics-related processes is time and money-consuming for traditional companies. For online businesses these costs can be kept to a minimum thanks to the fact that most of the activities are completed online. When it comes to the labor costs, there is no need to hire many people to work for an online company, thus helping the owner save important amounts of money.

ALSO READ: Top Things To Look For While Buying a Portable Bluetooth Speaker

High internet connection speed and access to the global market are definitely the engine behind the development of many online companies. Without a doubt, the world is heading towards a majority of Internet-based businesses thanks to the advantages mentioned above and also to new developments underway.