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By Akash Shukla
The maxim for editing can be explained with no better acronym— KISS. The ‘Keep it Short and Simple’ mantra helps the editors and reporters alike to wade through the quagmire of trash writing and long-winded write-ups.
Some of the funny quips from the reporter’s domain are as follows…
- The case would be cracked in transparent manner and the culprits would be dealt with iron hands.
- The instructions of Chief Development Officer to provide about 50,000 Above Poetry Line(APL) ration cards and Below Poverty Line ration…
- As pleasurable winter is going on that make my mood full of Masti.
- I feel like lingering with my boyfriend my parents are familiar with but because of interference of civic and police I am petrified of coming in limelight.
- The thieves not even burgled the house of jeweler, but they also made picnic there as well. They prepared edibles and relished it with the chilled cold drinks that were kept inside the refrigerator, which indicated that the city’s law and order situation has gone worsened.
- While Pooja turned into a fire-ball, Mehtab fled from the spot.
The above-stated examples reflect the obnoxious yet the obvious language disparity when a person chooses to codify a Hindi Muhavara into an English idiom. Reporters tend to transliterate one language to the other.
It is a common misnomer that grammar of one language (Hindi) would adopt the rules of the other (English).
While aspiring print journalists penned the K-word for further reference, the media educationist spoke of hand-subbing in the line of fire, popularly known as the ‘deadline’. What people don’t know is that rapid editing becomes a far cry when errors pertaining to word power and misplaced usage eat their way into the editor’s efficiency.
Have a look at some of the most common gaffes that an Indian editor grapples with on a daily basis…
- The Panchayati Raj department has decided to lighten the streets in the villages by installing solar streetlights in the district villages.
- Health department of Kanpur Municipal Corporation collected food samples from half-a-dozen hotels to ensure adulteration on Monday.
- He claimed that the perpetrators sketches must be made with the help of Chote Lal who was a lonely eyewitness.
- Not only people but the health department staff are living in panicky
- ….makes one believe that this year the event would prove to be a rocking block-bluster
All of these anecdotes are a good read for an English learner but they are hazardous for the editorial desk when the work is being taken care of at the eleventh hour. Reporters and editors share a symbiotic work balance. It is equally ridiculous for both to imagine their work survival without the other.
Poor constructions and jumbled facts predominate reports of various beats, namely, crime, business and page three. A learner can get a hang of it in bits by going through these examples:
- Taking whiskey, vodka, beer, rum, gin, vine, champagne and even tequila shots is very common in girls and would certainly leave the boys turn their heads.
- The flooding Short Messages in mobile and emails in inboxes dwindle the sale of greetings.
- The network congestion throw cold water on the emotions of several people.
- All the station In-charges in the city are making gruelling efforts to praise the god and goddess by offering them lucrative offers to avert the chance of the first FIR lodged at their respective police stations on the new year 2010.
From medical exigency to financial emergency, from on-the-border reportage to on-the-line interview, layer by layer subbing is the master key to jimmy all locks.
Since the speaker wasn’t a dullard, he didn’t disappoint with a drab harangue. He addressed the active-passive issue in the formation of headlines for English newspapers in India. Shooting instances from his mainstream days, he summarized and spoke of:
Headline 1: Cops canecharge mob
Headline 2: Irate mob batoncharged
Semantically, there is no difference between the two. But syntactically, headline 1 pegs the importance on the word ‘cops’ while the headline 2 treats the same news differently and gives the same importance to a different word ‘Irate mob’. Headline 1 being active in nature speaks of cops in action in present tense, therefore, highlights immediacy. Headline 2 is the passivised form of headline 1. It speaks of an occurred event, a thing of recent past. Headline 2 weakens the event of occurrence.
Headline 1: Farmer killed in dispute
Headline 2: Dispute causes farmer’s death
Though headline 1 employs ‘ed’ form or the past form of the main verb ‘kill’ yet it is better if compared to headline 2 because it fits in less space and serves the purpose if there is space crunch on the page. Although both headers employ four words to bring out the meaning, headline one does it in a more dignified and concise manner.
“None of the days are same. No two stories have the same treatment. And, no two mood swings of the boss are easy to survive. Everyone presses the panic button when an idea fails to fall in place on the page layout. The top bosses are harried if they can’t keep the ‘sacred cow’ out of the harm’s way. A dexterous sub-editor edits his way out of these pot-boilers,” said the insightful media educationist.
For the first time, we realized that even 50 shades of malevolence were possible. The K-rule in editing not only helps in the removal of chaff from grain but it also helps us with the discipline of language in such a way that we must not write to impress but to inspire.
Since language is arbitrary and we twist it to our purpose for desired meanings, the one who reaches the closest to the latter is called ‘the gifted’ or ‘a good copy editor’. But all this dexterity or bliss from God cannot rule out the perennial and reinforced use of KISS mantra. How else can one connect and shape the views of the layman in the impoverished democracy of India? Keeping it short and simple helps the reader with easy and prolonged retention.
Simplicity is not only the charm of life but also of those with meagre livelihood. We had a task at hand to prod the young and old and ask them about the most important news that they had encountered in their life till now. Babri Demolition, Sikh Riots, and Aarushi Murder Case were some of the most voiced and strongly-opined answers. All and sundry claimed that since the coverage was not jargonistic, they remember a lot about it. Some of them even uttered headlines which were printed a decade ago.
The amusement that the activity drew does not seek refuge in the language but in the treatment of language instead. The KISS factor determines not only the language but also prunes and pegs the view that needs to be tabled everyday for the common man’s reading.
By Monika Manchanda
Eating fruits is one of the most satisfying ways to tackle sweet-tooth cravings while meeting your nutritional needs. Despite many studies and research on fruit consumption in diabetes, there are a lot of speculations on the right kind of fruit consumption and its relation to blood sugar levels.
Eating seasonal and locally available fruit has many health benefits ranging from reducing sugar and inflammation levels to fighting high blood pressure -- thanks to their abundant vitamins and mineral presence! They are a powerhouse of antioxidants like vitamins A, B, C, E, and minerals like iron, calcium, magnesium, and fiber.
The fruits listed below are not just diabetic-friendly but are loaded with fiber and water content which can slow down the sugar spikes and sugar absorption rate. Apples are not just nutritious and filling; According to a study, they are significantly associated with a lower risk of type 2 diabetes if consumed in moderation. Turns out there is a truth in the old saying, "An apple a day keeps the doctor away", after all!
Apples are not just nutritious and filling; According to a study, they are significantly associated with a lower risk of type 2 diabetes if consumed in moderation. | Photo by Pierpaolo Riondato on Unsplash
Avocados are a great source of healthy fats and more than 20 vitamins and minerals. They are high in fibers as well, and have been linked with lowering the risk of diabetes. Berries: Adding berries is one of the best ways to add a variety to your diabetes-friendly diet. You can choose from blackberries, blueberries, or strawberries because all of them are power-packed with antioxidants, vitamins, and fibers. Papaya is rich in natural oxidants, which makes it a perfect pick for people with diabetes. It reduces the chances of future cell damage.
Star fruit: This sweet and sour fruit is rich in dietary fiber and vitamin C. It also positively impacts anti-inflammatory processes and can help repair cell damage, and it has minimal fruit sugars as well. Kiwi fruit is an excellent source of Vitamin E, K, and potassium, and they are low in fruit sugars as well, which makes it a perfect diabetic-friendly fruit.
Avocados are a great source of healthy fats and more than 20 vitamins and minerals. | Photo by Kristine Wook on Unsplash
Melons (Musk melon and watermelon): Powerful hydrating fruits like cantaloupe and melons are recommended for people with diabetes, and people with the risk of developing diabetes. Eat-in moderation for multiple nutritional benefits like fiber, potassium, magnesium, vitamin B, and C. Dragon fruit is full of dietary fibers, vital vitamins, minerals, and antioxidants.
Pear are nutrient-rich, and they are known to fight inflammation and improve digestion.? Studies also suggest that consuming pears along with a healthy diet reduces the risk of type 2 diabetes. Orange: This citrus fruit is full of fiber that helps slow down sugar absorption into the bloodstream, and its vitamin C component helps improve immunity levels.
Add fruit to your salads to enjoy their goodness with a sprinkle of cinnamon, it tastes better and reduces sugar spikes . | Photo by Jo Sonn on Unsplash
Add fruit to your salads to enjoy their goodness with a sprinkle of cinnamon, it tastes better and reduces sugar spikes . Add nuts like walnuts and almonds to complement your fruit snack. you can also add flaxseeds to balance the glycemic load in the body. (IANS/ MBI)
Keywords: Diabetics, Apples, Star fruit, Pear, Melons, Kiwi fruit
By Nimerta C Sharan
Your monthly round up of the latest lifestyle launches, from luxury indulgences to artisanal creations, here's what you can look forward to :
Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags 'Artycapucines - Chapter 3'. Six internationally -- acclaimed artists have transformed the black canvas of the timeless Capucines bag into beautiful art pieces. Each bag will be available in a limited edition of 200 and will be released worldwide at the end of October 2021.
Exciting news for all handbag lovers, luxury fashion house Louis Vuitton recently launched their limited edition handbags. | Photo by Erik Mclean on Unsplash
Add To Cart
Looking for a quick festive fashion fix for you and your loved ones? E-commerce giant AJIO has announced it's hottest fashion sale starting September 30, 2021. The shopping platform has roped in stylista Sonam Kapoor as the face of the sale that will offer more than 2500 brands at discounted prices.
E-commerce giant AJIO has announced it's hottest fashion sale starting September 30, 2021. | Photo by Mitchell Luo on Unsplash
The country's leading design house, Good Earth, in collaboration with textile designer Madeline Weinrib will present its collection of 'butah' motif dinnerware and home textiles at the Metropolitan Museum of Arts, New York. The 'Heirloom Project' that honours diverse Islamic design techniques will display curated products from across the globe.
The 'Heirloom Project' that honours diverse Islamic design techniques will display curated products from across the globe. | Photo by Jean Vella on Unsplash
Sweet dreams are made of this! Iconic French patisserie Laduree has opened its first Indian outpost at Delhi's upscale Khan Market. Spread over three floors, the bakery currently has twelve macaron flavours, their signature pastries and tea cakes and other brunch and high-tea items on the menu. Bon appetit.
Iconic French patisserie Laduree has opened its first Indian outpost at Delhi's upscale Khan Market. | Pixabay
Bright And Beautiful
Raw Mango's latest festive edit 'Moomal' goes live on their website on September 26, 2021. Inspired by the richness and diversity of Rajasthan, the collection consists of organza and silk saris and shararas, gota lehengas and kurtas and embroidered odhnis. The colours and silhouettes are just right for the upcoming festive season. (IANS/ MBI)
Raw Mango's latest festive edit 'Moomal' goes live on their website on September 26, 2021. | Photo by Souravi Sinha on Unsplash
Keywords: Lifestle, AJIO, sale, Deepika PAdukone, saris, Motifs, artisan, art
Actress Kangana Ranaut has talked about how her weight adjustments for her latest 'Thalaivii' that "messed up many things" in her body and left her with "permanent stretch marks". For her role in the film, based on the life of late Tamil Nadu Chief Minister and former actress J. Jayalalithaa, Kangana had to gain 20kg and undergo major physical transformation several times.
She took to Instagram to share her experience, detailing that doing all that over the six months period left her with "permanent stretch marks". "Gaining 20 kgs in 6 months and loosing it all within 6 months that too in my thirties messed up many things in my bodya I also have permanent stretch marks as well but art comes to life with a price and more often than not price is the artist him/herself," she wrote.
"Thalaivii" showcases the varied aspects of Jayalalithaa's life, tracing her journey as an actress at a young age to becoming the face of Tamil cinema, as well as the rise of the revolutionary leader who changed the course of the state's politics. Talking about her upcoming works, Kangana currently has 'Dhaakad'.
She is also shooting for her next 'Tejas', where she plays a fighter pilot. The Indian Air Force was the first of the country's defence forces to induct women into combat roles in 2016. The film takes inspiration from the landmark event. 'Tejas' is directed by debutant Sarvesh Mewara. The film will be RSVP's second film which pays a tribute to the Indian military after the immensely successful film "Uri: The Surgical Strike" which was released in January 2019. (IANS/ MBI)
Keywords: Kangana Ranaut, Thalaivii, bollywood, stretc marks, actress, tamil cinema