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The Facebook mobile app on an Android smartphone. Wikimedia Commons

You may find it hard to believe but just two organisations in the US are misusing Facebook to post maximum number of anti-vaccine messages to reach targeted audiences, questioning the role of social media in providing a platform to unscientific anti-vaccine messages.

In the first study of public health-related Facebook advertising, published in the journal Vaccine, researchers at the University of Maryland, the George Washington University and Johns Hopkins University found that a small group of anti-vaccine buyers has successfully leveraged Facebook to reach targeted audiences.


The social media platform’s efforts to improve transparency have actually led to the removal of ads promoting vaccination and communicating scientific findings, they reported.

The two organisations are the World Mercury Project run by Robert Kennedy Jr, and the Stop Mandatory Vaccinations campaign run by Larry Cook.

The research calls attention to the threat of social media misinformation as it may contribute to increasing “vaccine hesitancy,” which the World Health Organisation ranks among the top threats to global health this year.

This increasing reluctance or refusal to vaccinate threatens to reverse the progress made in halting vaccine-preventable diseases, such as measles, which has seen a 30 per cent increase in cases globally.

“The average person might think that this anti-vaccine movement is a grassroots effort led by parents, but what we see on Facebook is that there are a handful of well-connected, powerful people who are responsible for the majority of advertisements. These buyers are more organised than people think,” said Amelia Jamison, a faculty research assistant in the Maryland Centre for Health Equity, and the study’s first author.

The research team, co-led by Dr Sandra C Quinn, Dr David Broniatowski and Dr Mark Dredze, examined more than 500 vaccine-related ads served to Facebook users and archived in Facebook’s Ad Library.

This archive, which became available in late 2018, catalogued ad content related to “issues of national importance.”


The social media application, Facebook is displayed on Apple’s App Store, July 30, 2019. VOA

The findings revealed that the majority of advertisements (54 per cent) which opposed vaccination, were posted by only two groups funded by private individuals, the World Mercury Project and Stop Mandatory Vaccination, and emphasized the purported harms of vaccination.

Because Facebook categorizes ads about vaccines as “political,” it has led the platform to reject some pro-vaccine messages.

“By accepting the framing of vaccine opponents — that vaccination is a political topic, rather than one on which there is widespread public agreement and scientific consensus — Facebook perpetuates the false idea that there is even a debate to be had,” said David Broniatowski, associate professor of engineering management and systems engineering at George Washington University.

This leads to increased vaccine hesitancy, and ultimately, more epidemics.

“Worse, these policies actually penalise pro-vaccine content since Facebook requires disclosure of funding sources for apolitical’ ads, but vaccine proponents rarely think of themselves as political. Additionally, vaccine opponents are more organised and more able to make sure that their ads meet these requirements,” Broniatowski mentioned.

Facebook is a pervasive presence in the lives of many people, meaning its decisions about how to handle vaccine messaging have far-reaching and serious consequences, said Quinn, a principal investigator on the study.

Also Read: Sony Releases Android 10 Roadmap for 8 Smartphones: Report

“In today’s social media world, Facebook looms large as a source of information for many, yet their policies have made it more difficult for users to discern what is legitimate, credible vaccine information.

“This puts public health officials, with limited staff resources for social media campaigns, at a true disadvantage, just when we need to communicate the urgency of vaccines as a means to protect our children and our families,” Quinn added.

The research team will continue to study how anti-vaccine arguments are spreading on Facebook and how the company is responding to demands from public health organisations to clean up its act. (IANS)


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The 'National Milk Day' to commemorate the birth centenary of Dr Verghese Kurien

The 'National Milk Day' to commemorate the birth centenary of Dr Verghese Kurien - popular as 'Milk Man of India' for his stellar contribution in the dairy sector and setting up of the Amul - will be celebrated at the National Dairy Development Board (NDDB) Campus at Anand in Gujarat on Friday.

The Department of Animal Husbandry and Dairying will jointly organise the event with the NDDB, and other institutions created by Dr Kurien, a statement from the Ministry of Animal Husbandry, Dairying said.

It is since 2014 that November 26 is celebrated as the 'National Milk Day' to commemorate the birthday of Dr Kurien, lauded as the father of India's white revolution. Few people know that Kurien also established 30-odd institutions that are all run by farmers.

Union Minister for Animal Husbandry and Dairying Parshottam Rupala will inaugurate and launch the IVF Lab at Dhamrod in Gujarat and Hesaraghatta in Karnataka. Rupala will also confer National Gopal Ratna Awards to the winners of the Best Dairy Farmer rearing indigenous cattle/buffalo breeds, Best Artificial Insemination Technician and Best Dairy Cooperative Society (DCS)/Milk Producer Company/Dairy Farmer Producer Organization in the country.

The Department's 'Iconic Week,' the week-long celebration of Azadi Ka Amrit Mahotsav will culminate with the celebration of National Milk Day, the release added. (IANS/JB)

Keywords: India, National Milk Day, Amul, Dairy, Verghese Kurien.


IANS

The Centre will launch a pilot project on the use of indigenously manufactured drones for delivering medicines in the undulating landscape of Jammu and surrounding areas from Saturday

The Centre will launch a pilot project on the use of indigenously manufactured drones for delivering medicines in the undulating landscape of Jammu and surrounding areas from Saturday with a focus on vaccines delivery initially. "This is going to be a pilot project for the area. The drone is developed and manufactured entirely by our scientists," Union Minister for Science & Technology, Dr Jitendra Singh told mediapersons. Singh said he himself will be launching the project at Jammu.

The drone is developed by the scientists at Bengaluru's National Aerospace Laboratories (NAL), a constituent of Council of Scientific and Industrial Research (CSIR), an autonomous Society that is headed by the Prime Minister. For now, the delivery would be limited to Covid vaccines and once successful, it would be expanded to be used for regular delivery of medicines in the remote, hilly areas.

drone flying in sky The drone is developed by the scientists at Bengaluru's National Aerospace Laboratories (NAL). | Photo by Jason Blackeye on Unsplash

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IANS

According to him Amitabh Bachchan is a great actor in the industry.

Bollywood actor Abhishek Bachchan shares how he feels when people compare him with his father Amitabh Bachchan on the singing reality show 'Sa Re Ga Ma Pa'. He also requests contestant Rajshree Bag to sing a track 'Bahon Mein Chale Aao' featuring his mother Jaya Bachchan.

Abhishek said after looking at the performance of Rajshree, who is often compared with Lata Mangeshkar on the show, that she reminds him of being compared with his father. "Rajshree, whenever I have got the chance to watch the show, I've seen people compare you to Lata didi. It actually reminded me about how people compare me with my father and ask me how I feel about it."

According to him Amitabh Bachchan is a great actor in the industry and this is what he says to everyone making these comparisons. "My answer to them is that there's no greater actor in this film industry than Amitabh Bachchan and if I'm being compared to him, I am sure I must have done something good."

"Similarly, your voice has a different kind of magic like Lata ji and that's why people are comparing your voice with her. I feel you should always take this as a compliment," he concluded. 'Sa Re Ga Ma Pa' airs on Saturday and Sunday on Zee TV. (IANS/ MBI)


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