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Film Review: ‘Why Cheat India’ is a Stinging Slap on Educational Policies

By the end of the film Raja Bhaiyya loses all his hard-earned fame and money. As we stare into the void of his life there emerges from the mound of immorality a kind of hope

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'Why Cheat India' is a stinging slap on educational policies (Film Review).

Film: “Why Cheat India; Director: Soumik Sen; Cast: Emraan Hashmi, Shreya Dhanwanthary; Rating: ****(4 stars)

Relevant topical films frequently fall into the trap of overstatement. But here is where “Why Cheat India” scores high marks. It succeeds avoiding the imbalance between topicality and engagingness by simply letting the actors be.

The characters in this film exposing the scam of forged duplicate examinees don’t quite develop into the explosive entities they promise to. Their working class psyche shines in their disability to generate spectacular drama. Hearts are broken, young lives are destroyed, marriages fall apart, and ambition dissolve… But life goes on.

Director Soumik Sen sees life in trivia. In the way the characters speak of their unremarkable life, the film creates quite a remarkable litany of bustling boredom. Take for example the character of the protagonist Rakesh alias Rocky’s wife. She is so immersed in her life of mundane domesticity she never imagines there could be any other life than what she has.She gives him sex. But it’s clinical cold and uninviting. In one sequence in their bedroom Rocky suggests sex after a long hiatus. The wife doesn’t catch on at all and babbles on about the household activities. At the end when her husband is in jail she arrives with tiffins full of food and begins the serving the food to her husband and his associates as though it was part of an everyday routine.

ACTOR,CHEAT INDIA
Emraan Hashmi.

“Why Cheat India” is not about Rocky’ wife. It’s about his hunger to create a “New” India with underprivileged and perhaps undeserving students being given a push by substitute candidates writing their examination papers. This life of shocking duplicity never elicits harsh censure in the film. The narrative’s tone suggests that our social order gets the kind of moral structure that it deserves.

The Rocky Bhaiyyas of Hindustan make full use of the Indian middleclass’ unfulfilled ambitions and dreams. Astonishingly Rocky sees no harm in scamming the Indian middleclass of its dreams and money.

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This is a film about unfulfilled dreams and abducted yearnings, shot by cinematographer Y. Alphnose Roy about a brilliant student called Sattoo(impressive newcomer Singhadeep Chatterjee) whose career is destroyed by Rocky’s patronage. I felt the bonding between the student and his mentor was not played out closely enough. We never feel Satoo’s disappointment. The growing relationship between Rocky and Sattoo’s sister (outstanding discovery Shreya Dhanwanthary) gets far more space to breathe.

By the end of the film Raja Bhaiyya loses all his hard-earned fame and money. As we stare into the void of his life there emerges from the mound of immorality a kind of hope. (IANS)

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Canon India Ramps Up Efforts To Grab Healthcare Imaging, Security Market

On the camera front, India offers great opportunities in segments like wedding, wildlife, sports and media

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Canon India also showcased EOS-1D X Mark III - the flagship product from the Canon EOS range, featuring latest advancements and innovations in digital imaging technology. Wikimedia Commons

After cementing its position across four key business verticals — camera, home printers, office printers and commercial printing solutions — Canon India is now ramping up its effort to top the growing healthcare imaging and security surveillance market in the country, a top company official said here on Wednesday.

After grabbing a substantial share in the Indian market in the professional printing segment which has been among the fastest growing verticals for Canon in India, the company now eyes diagnostic imaging market which is witnessing a tremendous growth with new super-specialty hospitals and diagnostic centres being opened at a fast pace, including in the tier II and II towns.

“In 2020, our key focus areas will be medical and security verticals in India. There have been a strong demand in the field of diagnostic imaging like MRIs, CT scans and X rays in the recent past which, we think, is an important segment for us in this country going forward,” Kazutada Kobayashi, President and CEO, Canon India, told IANS.

Although India will be the youngest country in the world by 2020 with a median age of 29 years, the number of elderly people is likely to increase significantly after that, according to the “State of Elderly in India” report.

By 2021, the elderly population will reach 143 million.

Canon
After cementing its position across four key business verticals — camera, home printers, office printers and commercial printing solutions — Canon India is now ramping up its effort to tap the growing healthcare imaging and security surveillance market in the country. Wikimedia Commons

According to market research firm Mordor Intelligence, the increase in life expectancy over the years has resulted in an increase in the population of the elderly. Hence, the growing geriatric population is expected to augment the demand for diagnostic imaging equipment.

The global medical imaging market was approximately $34 billion in 2018 and is expected to generate around $48.6 billion by 2025, according to Zion Market Research, and the of a huge patient pool and rise in the number of hospitals and diagnostic centres in India, Japan and China are anticipated to fuel the medical imaging market in the Asia Pacific.

“Today, if you go to a hospital and take a picture of your chest, that needs to be printed on a film. We propose to print that on a paper. This is my economical and environmental-friendly vision,” said a beaming Kobayashi on the sidelines of the launch of its flagship camera EOS-1D X Mark III.

According to him, security is another big area to focus on.

“Security surveillance camera systems have come of age and at Canon, we are aiming to make a revolution in this area soon,” said the executive.

Canon’s business in India is divided between business-to-consumer (B2C) and business-to-business (B2B) verticals.

The B2C category includes camera and home printers while B2B includes commercial printers and sales to corporates and MSMEs.

Canon India also showcased EOS-1D X Mark III – the flagship product from the Canon EOS range, featuring latest advancements and innovations in digital imaging technology.

“On the camera front, India offers great opportunities in segments like wedding, wildlife, sports and media. One great observation is that the demand for high-end cameras is also coming from smaller Indian towns and we are excited about this,” said C. Sukumaran, Director, Consumer Systems Products and Imaging Communication Products, Canon India.

Priced at Rs 575,995 (taxes included) for the body, including 512GB CF Express Card and Reader, the EOS-1D X Mark III will be available mid-February onwards at select retail outlets across the country.

The EOS-1D X Mark III offers an unmatched continuous shooting speed up to 16fps with viewfinder shooting. It houses a newly developed 20.1MP Full Frame CMOS sensor.

canon
After grabbing a substantial share in the Indian market in the professional printing segment which has been among the fastest growing verticals for Canon in India, the company now eyes diagnostic imaging market which is witnessing a tremendous growth with new super-specialty hospitals and diagnostic centres being opened at a fast pace, including in the tier II and II towns. Wikimedia Commons

“The newly developed algorithms in the camera enable not just eye detect and face detect autofocus but also head detect autofocus. This allows highly precise autofocus and tracking even in challenging conditions and with multiple and rapidly moving subjects,” informed Sukumaran.

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According to Kobayashi, the high-end camera will further enable the company promote the photography culture in India.

“Our latest offering will cater to the growing list of professional photographers in India and open up newer possibilities in the imaging space,” he added. (IANS)