What Is The Preferred Platform To Run Paid Advertising In 2021?

If you're a small business owner, you might be thinking of traditionally advertising your products and services through flyers and TV commercials. And while those methods still work, there's now an easier and faster way to attract the worldwide marketplace—through digital marketing.

With its broad engagement, digital marketing has paved its way as one of the best advertising campaign platforms worldwide. This is why countless companies use this strategy to promote their brands and products.

One of the many things you can do to maximize your brand's digital presence is paid advertising. This is an essential tool for social media campaigns as various platforms can help you reach a broader audience to increase brand awareness and drive additional revenue.

In January 2021, a survey revealed that the internet has 4.66 billion active users worldwide, 59.5% of the global population. This number includes teens, young adults, middle-class adults, and even modern millionaires—all at the tip of your fingers.

So, to help you choose the best, here are the three most preferred social media platforms to run your paid advertising in:

Facebook

With approximately 2.85 billion monthly active users worldwide, Facebook has the largest audience count on this list, making it an excellent choice for paid advertising. You can apply several ad strategies to this site, such as personalizing your write-ups and creating visually appealing ad copies that resonate with your brand image.

While creating a sales copy that speaks to all audiences is a good move, it's still better to determine your specific target customers. You can do this by identifying the kind of person you see as you imagine personally speaking to a customer about your product. For example, if you sell an expensive women's perfume, target your advertisements to women aged 21 to 45.

Furthermore, visual content plays a significant role in all types of advertising. Whether you're creating a traditional or social media campaign, how you represent your brand out there draws your customers' attention. The same idea applies to Facebook advertising.

Motion pictures and still images may tell more convincing stories than words. For example, your paid media viewers may get confused with your ad if the caption doesn't match the picture.

The digital marketing industry has been growing in leaps and bounds for the past few years.Unsplash

Twitter

Twitter is an excellent advertising platform to promote your services and increase brand awareness. It is one of the few platforms where you can still advertise effectively with a reasonably small budget.

Because of their recent change in their policy, only verified users or businesses can buy Twitter ads. However, this is not a big problem for most advertisers since Twitter offers many benefits to advertising your business.

If you're considering Twitter as your next digital marketing campaign platform, here are tips to increase success:

• Don't use jargon. Word usage matters in any communication. To reach successful Twitter marketing campaigns, avoid using terminologies that only a specific industry uses. Keep your Twitter ad copy as short and straightforward as possible to retain user attention.
• Don't overload your hashtag usage. While hashtags are a passageway to reach trending status, overusing adds redundancy to your campaigns.
• Target trending events. A great way to increase ad engagement is by event targeting. Post your ads at the right time to help your audience match your product value with events.

Instagram

While this platform attracts millions of users, only 32.5% of those American companies utilize Instagram for its paid media purposes. However, Instagram has improved over the years, overpowering Twitter and Facebook on visual engagement and providing its users with several new features that help them get their name out there.

If you're still looking for the right advertising platform to raise your campaign, you can take a look at these tips to gain a competitive advantage on Instagram effectively:

• Convert your account into a business account.
• Define your mission statement.
• Understand your audience.
• Create an aesthetically pleasing profile.
• Use your brand logo as your display photo.
• Upload engaging and relevant content.
• Write impressive captions.
• Use professional hashtags.
• Interact with your audience.
• Provide value in your Instagram stories.
• Use a unique brand identity in your reels.
• Utilize the different buttons and stickers.
• Use countdown stickers to build excitement for a product/event launch.
• Host a workshop using Instagram Live.
• Schedule your posts.

Key Takeaway

The digital marketing industry has been growing in leaps and bounds for the past few years. It has gained such a massive following across the globe that marketers and businesses have no qualms investing their hard-earned cash to boost their sales.

However, despite being one of the most cost-effective advertising platforms, digital marketing is not one-size-fits-all. Using digital marketing tips for businesses must come with careful planning and flexibility. This is because investing in any online ad campaign is a risky business, especially if you have no clear-cut ideas on what your specific business goals are regarding them. Hence, it's best to mull over the best social media platform that your company needs to achieve a higher market reach.

(Disclaimer: This is a sponsored article and includes some commercial links.)