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Until now, brands who wished to include popular Instagram users in their business campaigns and promotions would have to hire them despite which the posts would only reach the followers of the influencer.

Since several small and big businesses are thriving on Instagram, the Facebook-owned photo messaging app is to developing a new format allow brands, influencers and public figures to easily come together for better advertising, spanning more people.

Announced at a “Breakfast Tuesday” for businesses and influencers, the “Branded content ads” feature comes as part of the app’s deeper strategy of connecting advertisers and creators into more formal partnerships, web portal AdAge reported late on Tuesday.


Until now, brands who wished to include popular Instagram users in their business campaigns and promotions would have to hire them despite which the posts would only reach the followers of the influencer.

The “Branded content ads” would enable advertisers to promote these Instagram campaigns just like they would any other advertisement, the report said.


The offering will essentially be an extension of Instagram’s existing branded content tagging system – now, along with the ‘Paid Partnership’ tags, Social Media Today reported. Pixabay

“Brands are seeing that this branded content ad product sometimes help overcome challenges they have with organic branded content. We are exploring ways that brands can amplify branded content,” the report quoted Ashley Yuki, Product Management Executive, Instagram as saying.

According to Yuki, the platform had been testing these advertisements since last year.


“Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics.” Pixabay

The offering will essentially be an extension of Instagram’s existing branded content tagging system – now, along with the ‘Paid Partnership’ tags, Social Media Today reported.

“Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics.”

Also Read: Know How Ohio Teenager Defined His Anti-Vaccine Mother, Believing It Caused Autism

Hosting over 1 billion monthly active users, influencer marketing on the photo-messaging app is expected to be a $2 billion market in 2019, according to Mediakix, an influencer agency.

Along with Instagram, other social networking giants like YouTube, Twitter and Snapchat are also working out ways to control the market that connects brands to the known users of their platforms. (IANS)


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IANS

In all the wedding excitement, it's easy to overlook the impact a wedding has on the environment.

By Prerana Agarwal Saxena

In all the wedding excitement, it's easy to overlook the impact a wedding has on the environment. While everyone is making their big fat Indian wedding dreams come true, they are also adding their carbon footprint and undue energy consumption. Modern couples are now looking for ways to have a wedding with a sustainably conscious mindset. It's become about incorporating less waste, locally sourced and seasonal food, natural materials over the use of plastic. Mindful wedding planning and decor includes the use of recycled paper and goods along with eco-friendly venue needs. Check out this quick guide to achieve a sustainably conscious wedding without compromising on luxury:

Choose locally sourced material to uplift artisans
Sustainable can be luxurious too, incorporate some native flavour into the decor and theme. With the use of locally sourced materials and local artisans coming into play, the wedding instantly becomes sustainable. Include the work of local vendors ensure minimal packaging requirements, thus saving on unnecessary plastic and lamination. It also decreases the need for transporting elements from other cities and hence lowers the carbon footprint. For instance, at one of our weddings, we made use of sand art for a setup in Jodhpur. This helped promote local work while also being environmentally friendly with zero wastage of other materials. In another instance from Rajasthan, the traditional glass-blown technique was used to build decor items while giving a cultural touch to the destination wedding.

sustainable sand art Sustainable can be luxurious too, incorporate some native flavour into the decor and theme. | Photo by Jason Coudriet on Unsplash

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Photo by Hakan Nural on Unsplash

The vaccination was administered from 7 a.m. till 7 p.m. and the compiled data was made available late at night.

The Tamil Nadu health department has administered 16,43,879 lakh doses of vaccine in the second mega vaccination camp organised by it. The state public health department in a statement on Sunday said that this has taken the total vaccination to one crore since the beginning of September till date. The vaccination was administered from 7 a.m. till 7 p.m. and the compiled data was made available late at night.

The health department officials also said that as the state has almost exhausted its quota of vaccines, there would not be any vaccines on Monday. Regular vaccination will resume after the vaccine supplies arrive from New Delhi, officials said. The state health department had expected to vaccinate 15 lakh people on Sunday in 18,824 centres spread across primary health centres, anganwadis, noon meal centres, government hospitals, schools and some auditoriums.

person in white long sleeve shirt holding gray pen The health department officials also said that as the state has almost exhausted its quota of vaccines, there would not be any vaccines on Monday. | Photo by Mat Napo on Unsplash

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IANS

Hanisha Kapoor, COO, ArchiesBeauty.com shares makeup trends experimented by these Bollywood divas throughout 2021 for inspiration.

Festivals are just around the corner and while you brainstorm about OOTDs (outfit of the day), don't forget the right makeup. Hanisha Kapoor, COO, ArchiesBeauty.com shares makeup trends experimented by these Bollywood divas throughout 2021 for inspiration. While some stuck to the classics, others mixed it up... take a look:

The Classic Red Lip
We don't see a future where classic red lips go out of fashion. The right way to achieve this celebrity look is to focus on accentuating your lips and keeping the rest of the face minimal. Give your lips a good scrub to plump them, moisturize and follow it up with a red lip liner to define the shape of your lips. Now go on with the perfect shade of red and finish your look with a slick of eyeliner, minimal concealer, and foundation.

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