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Until now, brands who wished to include popular Instagram users in their business campaigns and promotions would have to hire them despite which the posts would only reach the followers of the influencer.

Since several small and big businesses are thriving on Instagram, the Facebook-owned photo messaging app is to developing a new format allow brands, influencers and public figures to easily come together for better advertising, spanning more people.

Announced at a “Breakfast Tuesday” for businesses and influencers, the “Branded content ads” feature comes as part of the app’s deeper strategy of connecting advertisers and creators into more formal partnerships, web portal AdAge reported late on Tuesday.


Until now, brands who wished to include popular Instagram users in their business campaigns and promotions would have to hire them despite which the posts would only reach the followers of the influencer.

The “Branded content ads” would enable advertisers to promote these Instagram campaigns just like they would any other advertisement, the report said.


The offering will essentially be an extension of Instagram’s existing branded content tagging system – now, along with the ‘Paid Partnership’ tags, Social Media Today reported. Pixabay

“Brands are seeing that this branded content ad product sometimes help overcome challenges they have with organic branded content. We are exploring ways that brands can amplify branded content,” the report quoted Ashley Yuki, Product Management Executive, Instagram as saying.

According to Yuki, the platform had been testing these advertisements since last year.


“Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics.” Pixabay

The offering will essentially be an extension of Instagram’s existing branded content tagging system – now, along with the ‘Paid Partnership’ tags, Social Media Today reported.

“Instagram also noted that it will continue to ramp up its push to remove inauthentic activity, including purchased followers and likes, in order to clean up its platform and improve the integrity of its metrics.”

Also Read: Know How Ohio Teenager Defined His Anti-Vaccine Mother, Believing It Caused Autism

Hosting over 1 billion monthly active users, influencer marketing on the photo-messaging app is expected to be a $2 billion market in 2019, according to Mediakix, an influencer agency.

Along with Instagram, other social networking giants like YouTube, Twitter and Snapchat are also working out ways to control the market that connects brands to the known users of their platforms. (IANS)


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"Malgudi is where we all belong, and where we wish we lived."

Malgudi, a small fictional town in South India has been part of the childhood of most Indians. It is an old, shabby, and peaceful town that is unruffled by politics. The stories set in this small town ring the sense of belongingness in the hearts of its readers. The familiar feeling that feels like home resonates with their soul. And teaches important life lessons to the readers through simple tales. Malgudi Days is one of the books that every Indian child should read. The book is a compilation of 32 short stories that paint a beautiful picture of small-town in India around the '60s and '70s

R. K. Narayan, one of the most well-known and popular writers within India and outside India is the creator of this town and the occurrences of this town. The stories follow the characters Swami and his friends through their everyday lives. Be it the story of fake astrologers who scam and loot the people by his cleverness, or the story of a blind beggar and his dog where the money blinded the man with greed; each story has a lesson to learn, morals and values hidden in it. As the stories are simple, easy to understand yet heart-touching it makes it easy for the kids to connect with each character and imagine the story as if the reader themselves were the protagonist of the story. In simple words, we can say that R.K. Narayan simply told stories of ordinary people trying to live their simple lives in a changing world.

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It is believed that when a woman goes through her menstrual cycle, she goes through the different lunar energies.

Well, if you'll notice then the moon takes twenty-nine days to complete its lunar cycle, whereas women's menstrual cycle is generally 28 days! Coincidence? I think, not.

It is believed that when a woman goes through her menstrual cycle, she goes through the different lunar energies. In fact, in ancient times it was said that the natural rhythm of women was to menstruate under a new moon and ovulate under a full moon.

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Photo by Wikimedia Commons

Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourised in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated

The Pakistan Electronic Media Regulatory Authority (PEMRA) has directed Pak TV channels to stop airing what it calls indecency and intimacy in dramas, Samaa TV reported.

A notification issued by the authority states that it has been receiving numerous complaints from viewers who believe that the content being depicted in dramas does not represent the "true picture of Pakistani society".

"PEMRA finally got something right: Intimacy and affection between married couples isn't 'true depiction of Pakistani society and must not be 'glamourized'. Our 'culture' is control, abuse, and violence, which we must jealously guard against the imposition of such alien values," said Reema Omer, Legal Advisor, South Asia, International Commission of Jurists.

"Hugs, caress scenes, extramarital affairs, vulgar and bold dressing, bed scenes and intimacy of married couples are being glamourized in utter disregard to Islamic teachings and culture of Pakistani society," PEMRA stated, as per the report.

The authority added that it has directed channels time and again to review content with "indecent dressing, controversial and objectionable plots, bed scenes and unnecessary detailing of events".

Most complaints received by the PEMRA Call Centre during September concern drama serial "Juda Huay Kuch is Tarah", which created quite a storm on social media for showing an unwitting married couple as foster siblings in a teaser for an upcoming episode. However, it only turned out to be a family scheme after the full episode aired, but by that time criticism had mounted on HUM TV for using the themes of incest to drive the plot, the report said. (IANS/JB)

Keywords: Pakistan, Islam, Serials, Dramas, Culture, Teachings.