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Google To Test Updating Pre-loaded Apps Without Signing Into Account

Google is advising developers to make sure that any updates to their app work properly in the absence of a Google account. 

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Google is advising developers to make sure that any updates to their app work properly in the absence of a Google account. Pixabay

Google is planning to roll-out a functionality that would auto-update pre-loaded apps via Google Play even when users are not signed into their Google accounts.

With this feature, the search engine giant aims to provide a more consistent app experience for users in the coming months, Android Police reported on Friday.

Previously, if users were not signed into their Google accounts, pre-installed apps on their devices, including the Play Store, were cut off from updates.

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Previously, if users were not signed into their Google accounts, pre-installed apps on their devices, including the Play Store, were cut off from updates. Pixabay

“In the coming months, Google Play will begin testing a new feature that will automatically allow Google Play to update pre-loaded apps and with users having an option to turn off this feature at any time if they wish. This should also help developers reduce overhead costs required to support obsolete app versions,” the report quoted Google as saying in a letter to the developers.

Google is advising developers to make sure that any updates to their app work properly in the absence of a Google account.
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The feature would only apply to devices shipped with Android Lollipop or newer OS versions, the report added.

It is yet not clear by when would the feature be officially released for all Android users. (IANS)

 

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EU Fines Google $1.7 bn for Unfair Online Ad Rules

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages

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The Google name is displayed outside the company's office in London, Britain. VOA

The European Union’s antitrust regulators on Wednesday fined Google 1.49 billion euros ($1.7 billion) for abusing its dominance in the online search market by blocking rivals.

Google has abused its market dominance by imposing a number of restrictive clauses in contracts with third-party websites which prevented Google’s rivals from placing their search adverts on these websites, the European Commission (EC) said in a statement.

“Today the Commission has fined Google 1.49 billion euros for illegal misuse of its dominant position in the market for the brokering of online search adverts,” EC Commissioner Margrethe Vestager said.

It is the third EU fine for Google in just two years.

“Google has cemented its dominance in online search adverts and shielded itself from competitive pressure by imposing anti-competitive contractual restrictions on third-party websites. This is illegal under EU antitrust rules,” Vestager said.

The Commission said the fine which is equivalent to 1.29 per cent of Google’s turnover in 2018 takes account of the duration and gravity of the infringement.

“The misconduct lasted over 10 years and denied other companies the possibility to compete on the merits and to innovate – and consumers the benefits of competition,” Vestager said.

Websites such as newspaper websites, blogs or travel sites aggregators often have a search function embedded.

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Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, California.

When a user searches using this search function, the website delivers both search results and search adverts, which appear alongside the search result.

Through AdSense for Search, Google provides these search adverts to owners of “publisher” websites.

Google is an intermediary, like an advertising broker, between advertisers and website owners that want to profit from the space around their search results pages.

Therefore, AdSense for Search works as an online search advertising intermediation platform.

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Google was by far the strongest player in online search advertising intermediation in the European Economic Area (EEA), with a market share above 70 per cent from 2006 to 2016.

Google’s provision of online search advertising intermediation services to the most commercially important publishers took place via agreements that were individually negotiated.

The Commission reviewed hundreds of such agreements in the course of its investigation and found that starting in 2006, Google included exclusivity clauses in its contracts.

This meant that publishers were prohibited from placing any search adverts from competitors on their search results pages, the European Commission said. (IANS)