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itel pips Samsung, Turns Fastest Growing Brand in Bangladesh

According to Counterpoint's estimates, the overall smartphone market in Bangladesh would grow 16 per cent YoY in calendar year 2018

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Budget itel smartphone with face unlock feature in India. (IANS)

itel became the fastest growing smartphone brand in Bangladesh with a growth of 564 per cent year-on-year (YoY) in the first quarter of 2018, capturing 10 per cent market share.

It left behind South Korean electronics major Samsung that saw 46 per cent decline in shipments, a new report said on Wednesday.

According to market research firm Counterpoint Research, Chinese brands continued to grow in Bangladesh and now capture 38 per cent of the smartphone segment growing 25 per cent YoY while the overall market declined.

“Bangladesh’s smartphone market declined 18 per cent YoY as consumers decided to postpone their device purchases in anticipation of value for money 4G smartphone offerings in the coming quarters,” Tarun Pathak, Associate Director at Counterpoint Research, said in a statement.

Also Read: itel Mobile to launch new budget smartphone lineup

“4G network rollout started during first quarter of 2018 by leading telcos such as Grameenphone, Robi Axiata and Banglalink. As network coverage expands over a period of time, the demand of 4G smartphones will pick-up in the coming quarters,” he added.

According to Counterpoint’s estimates, the overall smartphone market in Bangladesh would grow 16 per cent YoY in calendar year 2018.

Although Chinese brands grew in the country with affordable offering in the sub-$100 segment, Bangladeshi brand Symphony continued to lead the market with its value-for-money offerings. (IANS)

Next Story

Samsung Aiming to Provide Innovative Services This Festive Season

Samsung has also announced a wide range of exclusive deals, offers and assured gifts across its large product portfolio, valid till October 31

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To get ahead in the fast-changing tech industry, Samsung said it will expand investment in burgeoning tech segments to propel growth. Wikimedia Commons

With a network of over 3,300 service points including 535 customer service vans, Samsung is aiming to provide premium products’ quick installation facility in major cities this festive season.

The company said in a statement on Wednesday: for availing the service, that will cater to installation facility within four hours of delivery, customers have to buy premium products such as Samsung TVs (55-inch and above), Wind-Free ACs.

“Our new service offering, Live Chat along with Remote Support are part of our strategy to deepen our consumer connect and further our brand love. We wish everyone a very happy and prosperous festive season,” said Sunil Cutinha, Vice President, Customer Service, Samsung India, in a statement.

Samsung, Apple, Manufacturing, India
Apple and Samsung are very big players, they can change scenarios for private sector manufacturing. LifetimeStock

According to the company, the service centres have over 10,000 specialist engineers trained at Samsung’s in-house training academies.

Consumers can also seek priority services by simply booking an appointment online and schedule a visit to their nearest service centre at a convenient day and time.

Also Read: Haryana Takes Steps to Curtail Crop Residue Burning by Increasing Maize Crop Area

The company is also providing interactive repair facilities for Samsung phones at all
service centres across India. Repairing will be provided in front of the customers to maintain the transparency in the process.

Samsung has also announced a wide range of exclusive deals, offers and assured gifts across its large product portfolio, valid till October 31. (IANS)