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National Digital Library (NDL): Mobile App by IIT Kharagpur Students Lets You to Read 65 Lakh Books for Free!

National Digital Library contains books from Primary School to UG and PG in Various Subjects

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  • IIT, Kharagpur has developed a mobile application for NDL so that everybody can download a book from their Smartphone
  • The project was initiated by the Ministry of Human Resource Development which says that NDL contains books from state boards, NCERT and Universities
  • The users can register themselves on the app and can search for the books with the help of various parameters

New Delhi, July 2, 2017: With the onset of modernization and globalization, the process of digitization has also impacted the world. The availability of everything on the internet is making lives of the people easier. One can find almost anything on the internet. All you need to do is to click and everything is served before you.

Recently, the Indian Institute of Technology, Kharagpur has developed a mobile application for National Digital Library(NDL) so that anybody can download and read books online from his/her Smartphone and can use the knowledge available at the touch of a screen.

The NDL claims of having a collection of more than 65 Lakh books in English and various Indian Languages. The books range from Elementary school to Under graduation and Post graduation studies. Even the users can access the content from all around the globe.

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The project was initiated by the Ministry of Human Resource Development which now says that National Digital Library contains books from eight state boards, NCERT books, previous year question papers of various entrance exams and research paper published by many institutes. It also consists of books in audio form too.

The director of the NDL, Mr P P Chakraborty said that the app would provide access to everyone and now with the rise in mobile usage, the NDL app would open opportunities for people living in the remotest of areas for Indian as well as Foreign population. He also added that the world has not seen such a digital educational reform.

The users can register themselves on the app and read books online. They can search for the books with the help of various parameters of searches. This application would open new windows of opportunities for Bibliophiles and people who cannot afford to buy new books. It also increases career growth for various non vocational careers which aren’t taught in the universities.

– by Sumit Balodi of NewsGram. Twitter: @sumit_balodi

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Can The ‘Internet’ Replace Television And Newspaper In India?

Even though digital media’s fast-paced and aggressive growth, it is unlikely that it will surpass the television anytime soon

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tamil language
According to Google, the internet consisted of 5 Million Terabytes of Data way back in 2010. Pixabay

On the basis of advertisement

In India, as the pattern goes, traditional media (TV and print) are on the top in terms of advertisement. However, in the past decade, the media industry has overseen an aggressive growth of the digital media. In the span of just two years (2010-2012), the internet has overpowered the radio and OOH. Digital media does stay far behind the two giants (television and print) but has been successful in maintaining its growth rate at around 30% until 2014. The growth rate decreased between 2014-2017, but the ‘aggressive growth’ is still sustained.

In 2018, television advertising is expected to grow by 9%, radio 10% and print, cinema, and OOH at 5% each respectively. India will be a leading digital market as internet advertising will grow at 20.4% and it will account for 15.4% market share in the country by 2020. It is however estimated that television will still be the largest media comprising the market share of 39%.

digital media
A recent Samsung survey found that it isn’t reality TV or soaps that make us most likely to tune in but documentaries, with 41% claiming it is their favorite TV genre. Pixabay

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On the basis of consumption

An average Indian adult spends about two-and-a-half hours per day on traditional media (which includes television, radio, and print). On the other hand, the consumption of digital media is one hour per day on average. The reasons range from the poor infrastructure of digital media and its poor circulation or access to the rural population since they recently came into the circuit.

In 2016, the time spent on Television accounted for 56.4% of the total time spent on media consumption. Time spent on print was 7.9%, and radio accounted for 5.3%.

In 2017, adults spent an average time of 1 hour and 18 minutes daily with digital media. Adult’s average time spent per day with digital media grew by 14.4% this year, due to the newly gained access of the rural population to the internet. However, digital media still comes to the second place in contrast to television, on which 2 hours 11 minutes of daily time is spent.

In 2018, it is estimated, Television will account for 52.1% of the time and Digital for 35.9%, while print and radio will decrease to 6.9% and 5.1% respectively.

digital media
Oldest existing newspaper: “Bombay Samachar” – Gujarati daily – published from Mumbai since 1822. Pixabay

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Conclusion

We have witnessed a decline in the market share of print, radio and OOH. Though radio is increasing by 10% due to improved infrastructure, it still lags behind Digital Media. It is estimated that print will too, lag behind Digital media in the coming time. Hence, it will a competition between television and digital media in future.

Even though digital media’s fast-paced and aggressive growth, it is unlikely that it will surpass the television anytime soon.