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Oracle Dials SaaS 2.0 to Help Indian Businesses go Digital

Oracle, which is set to organise 'Modern Business Forum' in Mumbai on December 17 to tell a story about how it is accelerating customers' digital transformation in India, embeds AI and ML into SaaS applications

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Oracle
Oracle office. Wikimedia Commons

BY NISHANT ARORA 

Before the noise of Hybrid Cloud, multi-Cloud and various ‘As-a-Service’ offerings took over our minds, it was Software-as-a-Service (SaaS) Cloud model that ruled the industry as an ‘on-demand software’, which is only gaining momentum with the Industry 4.0 era.

California-based Oracle, which has been a pioneer in helping enterprises run their daily affairs across sales, marketing, HR and finance verticals with its Cloud applications, is now set to empower both large enterprises and small and medium businesses (SMBs) in India with the next-gen SaaS solutions.

According to Prasad Rai, Vice President, Applications, Oracle India, in India and globally, the number of companies choosing Oracle SaaS solutions over the competition is increasing.

“These customers are a mix of large firms, mid-size SMBs and Cloud natives. We have helped large and older firms like Indian Oil, Hindalco, Indian Hotels, SBI Card, Genpact and Sandhar Automotive in their digital transformation.

“At the same time, we have Cloud-native disruptors like Oyo Rooms, Rivigo Systems and KLAY Prep Schools in our customers’ list,” Rai told IANS.

The requirements for both the set of organisations is very unique.

“Oracle has understanding and dexterity to support customers of any size, with every thinkable requirement from any sector. We have customers from sectors like manufacturing, retail, hospitality, social welfare, engineering and construction, logistics, oil and gas, among others,” Rai elaborated.

According to Gartner, the SaaS market will grow up to $110.5 billion by 2020, from the current $94.8 billion.

Oracle Launches Intelligence Map for Close Look at Internet.
Witnessing double-digit growth in India for past 3 years: Oracle. IANS

SaaS has become a common delivery model for many business applications, including customer relationship management (CRM), management information systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), office software, payroll processing software, management software and so on.

According to Rai, Oracle Cloud applications, built on Machine Learning, offer the most complete application suite with the best technology, enabling fast innovation with a modern user experience and customer-first approach.

“In 2020, emerging technologies like artificial intelligence (AI), automation and Blockchain will cease to be emerging and will become the mainstay of Cloud computing in general and of the SaaS, in particular,” said Rai.

Businesses will invest in SaaS applications for churning out business intelligence.

“The organisations will incorporate analytics-based AI and ML to monitor and improve their core as well as secondary functions. In 2020, marketing and automation are likely to become more synonymous as marketers will use automation across their tech stacks, from their email marketing tool to their accounting system and CRM,” he explained.

Till now, businesses are using SaaS on providing core functions like HR, finance, operations, etc.

In the coming times, according to the Oracle executive, businesses will seek vertical-specific SaaS solutions.

“Though Blockchain has not gained much steam in SaaS, in the coming year, however, it could pick up a significant amount of speed,” he added.

The SaaS market has been growing over the past few years and with the advent of the industry 4.0 era, the scope of the growth of the SaaS market is not going to diminish soon.

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According to Rai, the real opportunity for technologies like AI and ML, IoT, Blockchain, containers and serverless and human interfaces is to enable companies to embrace innovation on a scale as we’ve never seen before.

“Enterprises have gone from experimenting with these technologies in a sandbox to implementing them for mission-critical applications, to building new business models and creating business value,” he said.

Oracle, which is set to organise ‘Modern Business Forum’ in Mumbai on December 17 to tell a story about how it is accelerating customers’ digital transformation in India, embeds AI and ML into SaaS applications.

“For example, built-in AI tools are integrated into Oracle CX applications that better predict account health, deliver next-best-service actions, automate answers, and provide a more personalised service,” Rai informed. (IANS)

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My Menu: Redefine Your Online Food Ordering Process

Here's a new way to order food online with 'My Menu'

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Menu
'My Menu' -- an International digital menu company on which a restaurant can take care of all its digital menu needs. Pixabay

By Puja Gupta

Tablet menu or digital menu has been around for over 10 years, but they never became popular, why? Unfortunately until two years ago, every digital app/product was not design oriented and all it did was just show plain pictures of the food. Today, it’s not only about showcasing pictures, but also a beautifully designed and printed menu can do a much better job than any app.

‘My Menu’ — an International digital menu company currently live in over 1,600 restaurants across countries in over 142 languages – is all-in-one platform on which a restaurant can take care of all its digital menu needs – tablet menu, QR menu, QR ordering and online ordering. It recently announced a complimentary QR ordering solution to restaurants worldwide.

As restaurants are preparing to open across the country from June 8, ‘My Menu’ helps tackle dining the post COVID-19 era to prepare the industry for the socio-economic changes that make ‘contactless’ service the new normal.

The QR Ordering system allows guests a complete contactless, self-ordering system, table service to communicate with the wait staff. Its online ordering and restaurant delivery module can interface with any restaurant POS thus making it the perfect add on module for restaurants to start accepting orders directly and avoid paying hefty commissions to third party aggregators/delivery portals.

menu
A beautifully designed and printed menu can do a much better job than any app. Pixabay

“Our objective remains the same from the time we started conceptualizing the product — to increase the average check value and guest satisfaction. As a by-product, we also see increase in efficiency and reduction of operational costs. We have multiple case studies which show that restaurants see an immediate increase in the average check value of 25 – 30 per cent,” says My Menu CEO Abhishek Bose.

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He adds: “We have also announced a complimentary QR ordering solution to restaurants worldwide for tackling the post COVID-19 era to prepare the industry for upcoming socio-economic changes post the pandemic. In order to contain the single most reusable and essential item ‘food menu’, digitalized menus supported by QR code is a strategic solution that will prove to be successful for active prevention.”

My Menu has been made a corporate standard by Accor hotels and Bose hopes other hotel chains will follow soon. It is already being used across popular restaurant chains such as Nandos, Wagamama, Carluccio’s, he informs. “Being a self-managed product we have seen a lot more uptake from countries where hoteliers/restauranteurs are considerably more IT savvy,” he concludes. (IANS)

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Venue: Facebook Launches New App for Interactive Live Events

The app aims to make live events more social

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Facebook Venue
Facebook has launched a new app called 'Venue' to make live events more interactive. Pixabay

Facebook is rolling out a new app for iOS and Android called ‘Venue’ which aims to provide an interactive second-screen experience for live events.

The digital companion app has been developed by Facebook’s New Product Experimentation (NPE) team and it is the third app the team has launched this week. The last two were focused on collaborative music video creations and voice-only group calling.

Facebook will first test Venue with NASCAR’s Food City presenting the Supermarket Heroes 500 race on May 31.

Future NASCAR races will also be hosted in Venue, with commentators including nascarcasm, FOX Sports NASCAR reporter Alan Cavanna and NASCAR driver Landon Cassill.

Venue
Venue happens to be the third app Facebook’s New Product Experimentation team has launched this week. Pixabay

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“As NASCAR makes its return to action over the coming weeks, Venue will provide users with a unique and exciting way to connect with fellow race fans from around the globe — all from the safety and comfort of their own homes,” Tim Clark, NASCAR SVP and chief digital officer, said in a statement.

The service has been widely compared to Twitter’s live event streaming capabilities, offering fans a place to interactively gather and respond to events in real time. (IANS)

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FDCI to go Live for Hosting ‘Phygital’ Fashion Week

Phygital happens to be a combination of a physical and digital event

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Fashion
FDCI presents ELLE FIRST CUT in 2018. Wikimedia Commons

The Fashion Design Council of India (FDCI) took to Instagram to post a teaser that says “FDCI goes digital Indias First Ever Digital Fashion Week”. The event is set to be a ‘phygital one, which is a combination of a physical and digital event according to Lifestyle news.

Confirming the announcement, Sunil Sethi, Chairman, FDCI told IANSlife: “Right now, we have no choice but to invent the wheel and press the restart button. In the lockdown, we are left with doing nothing. Work from home does not apply to us. We had put this on trial and realised we can do it. We have got nods from the designers, the board and the buyers. At the moment, this is what will bring back the excitement and business. We have announced this seeing the mood of the public.”

He added: “We are working for the fashion designers, buyers and the infrastructure that has supported us like the models, makeup artistes. Instead of an on-ground fashion week, we will do it within our office, at Taj Palace or hire a place. We can digitally create a set and we can ask live models to come in. We can then record it and show it the next day or after all five days are done. It will be ‘phygitical’ — on ground (physical) and digital.”

FAshion
The dates of the digital fashion week have yet to be finalized. (Representational Image). Pixabay

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However, the dates of the digital fashion week have yet to be finalized; most of the designers would like this to happen in August, informs the Council’s chairman. End July-August is usually when the FDCI hosts its Annual Couture Week.

Earlier this month, Milan and Paris Fashion Weeks also announced that they will be held in a digital format. The Indian Federation for Fashion Development’s (IFFD) India Runway Week last year was held on Instagram, which saw 35 designers showcase their collections digitally. (IANS)