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Oracle Dials SaaS 2.0 to Help Indian Businesses go Digital

Oracle, which is set to organise 'Modern Business Forum' in Mumbai on December 17 to tell a story about how it is accelerating customers' digital transformation in India, embeds AI and ML into SaaS applications

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Oracle
Oracle office. Wikimedia Commons

BY NISHANT ARORA 

Before the noise of Hybrid Cloud, multi-Cloud and various ‘As-a-Service’ offerings took over our minds, it was Software-as-a-Service (SaaS) Cloud model that ruled the industry as an ‘on-demand software’, which is only gaining momentum with the Industry 4.0 era.

California-based Oracle, which has been a pioneer in helping enterprises run their daily affairs across sales, marketing, HR and finance verticals with its Cloud applications, is now set to empower both large enterprises and small and medium businesses (SMBs) in India with the next-gen SaaS solutions.

According to Prasad Rai, Vice President, Applications, Oracle India, in India and globally, the number of companies choosing Oracle SaaS solutions over the competition is increasing.

“These customers are a mix of large firms, mid-size SMBs and Cloud natives. We have helped large and older firms like Indian Oil, Hindalco, Indian Hotels, SBI Card, Genpact and Sandhar Automotive in their digital transformation.

“At the same time, we have Cloud-native disruptors like Oyo Rooms, Rivigo Systems and KLAY Prep Schools in our customers’ list,” Rai told IANS.

The requirements for both the set of organisations is very unique.

“Oracle has understanding and dexterity to support customers of any size, with every thinkable requirement from any sector. We have customers from sectors like manufacturing, retail, hospitality, social welfare, engineering and construction, logistics, oil and gas, among others,” Rai elaborated.

According to Gartner, the SaaS market will grow up to $110.5 billion by 2020, from the current $94.8 billion.

Oracle Launches Intelligence Map for Close Look at Internet.
Witnessing double-digit growth in India for past 3 years: Oracle. IANS

SaaS has become a common delivery model for many business applications, including customer relationship management (CRM), management information systems (MIS), enterprise resource planning (ERP), invoicing, human resource management (HRM), talent acquisition, learning management systems, content management (CM), office software, payroll processing software, management software and so on.

According to Rai, Oracle Cloud applications, built on Machine Learning, offer the most complete application suite with the best technology, enabling fast innovation with a modern user experience and customer-first approach.

“In 2020, emerging technologies like artificial intelligence (AI), automation and Blockchain will cease to be emerging and will become the mainstay of Cloud computing in general and of the SaaS, in particular,” said Rai.

Businesses will invest in SaaS applications for churning out business intelligence.

“The organisations will incorporate analytics-based AI and ML to monitor and improve their core as well as secondary functions. In 2020, marketing and automation are likely to become more synonymous as marketers will use automation across their tech stacks, from their email marketing tool to their accounting system and CRM,” he explained.

Till now, businesses are using SaaS on providing core functions like HR, finance, operations, etc.

In the coming times, according to the Oracle executive, businesses will seek vertical-specific SaaS solutions.

“Though Blockchain has not gained much steam in SaaS, in the coming year, however, it could pick up a significant amount of speed,” he added.

The SaaS market has been growing over the past few years and with the advent of the industry 4.0 era, the scope of the growth of the SaaS market is not going to diminish soon.

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According to Rai, the real opportunity for technologies like AI and ML, IoT, Blockchain, containers and serverless and human interfaces is to enable companies to embrace innovation on a scale as we’ve never seen before.

“Enterprises have gone from experimenting with these technologies in a sandbox to implementing them for mission-critical applications, to building new business models and creating business value,” he said.

Oracle, which is set to organise ‘Modern Business Forum’ in Mumbai on December 17 to tell a story about how it is accelerating customers’ digital transformation in India, embeds AI and ML into SaaS applications.

“For example, built-in AI tools are integrated into Oracle CX applications that better predict account health, deliver next-best-service actions, automate answers, and provide a more personalised service,” Rai informed. (IANS)

Next Story

Tips to Take Better Care of Your Eyes if You Look at Screen All Day

Eye care tips if you look at screens all day

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Eyes screen
If you spend a lot of time looking at a screen then follow these tips to take better care of your eyes. Pixabay

BY SIDDHI JAIN

Digital rules, and most people these days are glued to a screen for several hours a day, slowly eroding away their precious eyesight.

Whether at home, at the office, or even while travelling, it is almost hard to imagine life without mobile screens, computer screens and the television! For corporate professionals, both their professional and social life often involves staring intently at a screen.

For these reasons, a lot of computer users today are developing edigital eye strain’ or ecomputer vision syndrome’ and experience symptoms such as eye strain, headaches, dry eyes and blurred vision, says Dr. Mahmood Husein, MBBS; DOMS; FCPS; MS. HOD Ophthalmic Department, Saifee Hospital.

If you spend a lot of time looking at a screen and have started to experience any of these symptoms, the first thing to do is to reduce your screen time. The doctor, who is also associated with mfine, a virtual hospital on the cloud, shares useful tips to take better care of your eyes:

Eyes screen
Ideally, the computer screen should be between 20-40 inches away from your eyes. Pixabay

1. Place the computer screen at least 20 inches away from you

Ideally, the computer screen should be between 20-40 inches away from you. If it is too close or too distant, it may cause you to sit in an awkward position. Also, the top of your computer screen should be at or a little below eye level, to minimise any strain on the eyes.

2. Ensure that the screen is not too bright

When your screen is very bright, you are exposed to more eblue light’. This type of light can harm the eyes and affect your vision. Moreover, if you are sitting too close to a window or you can see reflected light in your computer screen, it can lead to eye strain and fatigue. Instead, ensure that the room is well lit. Reduce the brightness of your screen and add a glare filter if possible. Also, reduce the colour temperature of your display in order to reduce the amount of blue light emitted by the monitor.

3. Use a separate pair of computer glasses if necessary

Some people who do not need glasses for everyday use may benefit from using glasses specifically prescribed for computer use. Others who are nearsighted may find that their current prescription is not ideal for the computer; they could also benefit from special glasses meant for intermediate distances, rather than progressive or bifocal lenses.

Eyes screen
When you stare at a screen, you tend to blink less, which tires and dries the eyes. Pixabay

4. Take a break and look away from your screen

If your work requires you to look at a computer screen for a long time, make sure you take regular breaks. Follow the 20:20:20 rule to reduce eye strain: every 20 minutes, look at an object about 20 feet away for 20 seconds. If possible, walk away from your desk every hour or two, and look at a distant object through a window. This change in focus helps to exercise and thus relax the muscles of the eye.

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5. Keep your eyes refreshed

When you stare at a screen, you tend to blink less, which tires and dries the eyes. This, coupled with the air-conditioning of most corporate offices, may result in the eyes becoming very dry. To avoid this, take a break every couple of hours to splash some cold water on the eyes. Remember to blink more often to keep the eyes lubricated. Cooling drops can also help to refresh the eyes.

If you still experience trouble with your vision despite taking all these precautions, you are encouraged to visit an ophthalmologist at the earliest and get your eyesight checked. (IANS)