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Political Ads Under Scrutiny By Google Before The EU Elections

Google News Lab will collaborate with news organisations across all 27 countries to support online fact checking

In the run-up to European Union (EU) elections in May 2019, Google will introduce a EU-specific Election Ads Transparency Report and searchable ad library to provide more information about who is purchasing election ads, whom they’re targeted to and how much money is being spent.

In May 2019, up to 350 million voters across the EU will take to the Parliamentary polls to elect 705 Members of European Parliament (MEPs).

Google, Main One
Google CEO Sundar Pichai speaks during a news conference in New Delhi. VOA

“To support this democratic process, we’re rolling out products and programmes to help people get the information they need to cast their votes,” Lie Junius, Director, EU Public Policy and Government Relations, said in a blog post on Thursday.

Google will require ads that mention a political party, candidate or current officeholder, to make it clear to voters who are paying for the advertising.

“We’ll also introduce a new process to verify EU election advertisers to make sure they are who they say they are,” Junius added.

Google, Main One
A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

The company will also work with campaigns, elections officials, journalists, human rights organisations and others across the EU to ensure the security of the online platforms that they depend on.

“For the EU 2019 Parliamentary elections, we’re offering in-person security training to the most vulnerable groups, who face increased risks of phishing attacks,” said Google.

Also Read: How Political Ads Work, A Guide By Facebook And Google

The company will be walking them through Google’s Advanced Protection Programme and Project Shield, a free service that uses Google technology to protect news sites and free expression from DDoS attacks on the web.

“Google News Lab will collaborate with news organisations across all 27 countries to support online fact checking,” said the company. (IANS)

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