Friday, April 23, 2021
Home Lead Story Political Ads Under Scrutiny By Google Before The EU Elections

Political Ads Under Scrutiny By Google Before The EU Elections

Google News Lab will collaborate with news organisations across all 27 countries to support online fact checking

In the run-up to European Union (EU) elections in May 2019, Google will introduce a EU-specific Election Ads Transparency Report and searchable ad library to provide more information about who is purchasing election ads, whom they’re targeted to and how much money is being spent.

In May 2019, up to 350 million voters across the EU will take to the Parliamentary polls to elect 705 Members of European Parliament (MEPs).

Google, Main One
Google CEO Sundar Pichai speaks during a news conference in New Delhi. VOA

“To support this democratic process, we’re rolling out products and programmes to help people get the information they need to cast their votes,” Lie Junius, Director, EU Public Policy and Government Relations, said in a blog post on Thursday.

Google will require ads that mention a political party, candidate or current officeholder, to make it clear to voters who are paying for the advertising.

“We’ll also introduce a new process to verify EU election advertisers to make sure they are who they say they are,” Junius added.

Google, Main One
A Google logo is seen at the company’s headquarters in Mountain View, California, VOA

The company will also work with campaigns, elections officials, journalists, human rights organisations and others across the EU to ensure the security of the online platforms that they depend on.

“For the EU 2019 Parliamentary elections, we’re offering in-person security training to the most vulnerable groups, who face increased risks of phishing attacks,” said Google.

Also Read: How Political Ads Work, A Guide By Facebook And Google

The company will be walking them through Google’s Advanced Protection Programme and Project Shield, a free service that uses Google technology to protect news sites and free expression from DDoS attacks on the web.

“Google News Lab will collaborate with news organisations across all 27 countries to support online fact checking,” said the company. (IANS)

STAY CONNECTED

19,507FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Amitabh Bachchan: An Inspiration

By- Khushi Bisht Amitabh Bachchan, also known as Big B, is without a doubt Bollywood's biggest star. The 78-year-old Bollywood megastar has been a hugely...

Does Congress Party Have A Future In Face Of Modi Onslaught?

It was India’s “Grand Old Party.” The Congress Party ruled the country for 55 out of 71 years since independence. But following the party’s...

WHO: An Initiative To Halt The Transmission Of Malaria By 2025

The World Health Organization (WHO) is launching a new initiative that aims to halt the transmission of malaria in 25 more countries by 2025....

Largest Flare Ever Recorded From The Sun’s Nearest Neighbor

Scientists have spotted the largest flare ever recorded from the sun's nearest neighbor, the star Proxima Centauri. Proxima Centauri is a small but mighty...

Understanding Obsessive Compulsive Disorder (OCD)

BY- JAYA CHOUDHARY Many of us have our own unique habits and practices that we follow on a regular basis, such as bringing a lucky...

“Bangladesh: The Price of Freedom”: Relive The Horrors Of Bangladesh Liberation

Ace photographer Raghu Rai was only five years into the profession when the Bangladesh liberation struggle erupted in March 1971. He was dispatched post-haste...

What Makes SARS-CoV-2 More Deadly?

Researchers have found that the cell types, which the SARS-CoV-2 -- the virus behind Covid-19 -- infects, make it more deadly. The study, led...

UI , Auto Zoom And More Will Be Introduced By Google In Meet App

Google has announced to introduce new innovations in its Meet app like a refreshed user interface (UI), autozoom, enhanced reliability features powered by the...

Recent Comments