Thursday November 15, 2018
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How Political Ads Work, A Guide by Facebook and Google

Ohio digital consultant Kevin Bingle said his team reviewed opponents on Facebook's database daily to take advantage of gaps in their strategy.

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A Google logo is displayed at the entrance to the internet based company's offices in Toronto. VOA
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Public databases that shine a light on online political ads – launched by Facebook and Google before Tuesday’s U.S. elections – offer the public the first broad view of how quickly the companies yank advertisements that break their rules.

The databases also provided campaigns unprecedented insight into opponents’ online marketing, enabling them to capitalize on weaknesses, political strategists told Reuters.

Facebook and Google, owned by Alphabet, introduced the databases this year to give details on some political ads bought on their services, a response to U.S. prosecutors’ allegations that Russian agents who deceptively interfered in the 2016 election purchased ads from the companies.

Russia denies the charges. American security experts said the Russians changed tactics this year.

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Google CEO Sundar Pichai speaks at the Google I/O conference in Mountain View, Calif

Reuters found that Facebook and Google took down 436 ads from May through October related to 34 U.S. House of Representatives contests declared competitive last month by RealClearPolitics, which tracks political opinion polls.

Of the 258 removed ads with start and end dates, ads remained on Google an average of eight days and Facebook 15 days, according to data Reuters collected from the databases.

Based on ranges in the databases, the 436 ads were displayed up to 20.5 million times and cost up to $582,000, amounting to a fraction of the millions of dollars spent online in those races.

Asked for comment, Google said it is committed to bringing greater transparency to political ads. Facebook said the database is a way the company is held accountable, “even if it means our mistakes are on display.”

In some cases, the companies’ automated scans did not identify banned material such as hateful speech or images of poor quality before ads went live.

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Facebook CEO Mark Zuckerberg testifies before a House Energy and Commerce hearing on Capitol Hill in Washington about the use of Facebook data to target American voters in the 2016 election and data privacy. VOA

Ads that are OK when scanned may also become noncompliant if they link to a website that later breaks down.

Google’s database covers $54 million in spending by U.S. campaigns since May and Facebook $354 million, according to their databases.

Facebook’s figure is larger partly because its database includes ads not only from federal races but also for state contests, national issues and get-out-the-vote efforts.

The databases generally do not say why a particular ad was removed, and only Facebook shows copies of yanked ads.

The American Conservative Union political organization, which had 136 ads removed through Sunday on Facebook, said some commercials contained a brief shot of comedian Kathy Griffin holding a decapitated head meant to portray U.S. President Donald Trump.

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This photo shows a Facebook app icon on a smartphone in New York. VOA

Removing the bloody image resolved the violation for sensational content, and the organization said it had no qualms about Facebook’s screening.

Some removals were errors. The Environmental Defense Action Fund said Facebook’s automated review wrongly misclassified one of its ads as promoting tobacco.

Ryan Morgan, whose political consulting firm Veracity Media arranged attack ads for a U.S. House race in Iowa, said Google barred those mentioning “white supremacy” until his team could explain the ads advocated against the racist belief.

Five campaign strategists told Reuters they adjusted advertising tactics in recent weeks based on what the databases revealed about opponents’ spending on ads and which genders, age groups and states saw the messages.

Also Read: Democrats Regain Majority In The House Of Representatives This U.S. Midterm Election

Ohio digital consultant Kevin Bingle said his team reviewed opponents on Facebook’s database daily to take advantage of gaps in their strategy.

Morgan said his team tripled its online ad budget to $600,000 for a San Francisco affordable housing tax after Facebook’s database showed the other side’s ads were reaching non-Californians.

That political intelligence “let us know that digital was a place we could run up the score,” he said. (VOA)

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Drone Delivery Project by Google All Set to ‘Take off’ in Australia

Up to 30 businesses were expected to take part in the first trial

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A Google logo is seen at the company's headquarters in Mountain View, California, VOA

Australia is set to become “the most advanced country in the world” in drone delivery when the first commercial service by Google starts operations in 2019.

Wing, a subsidiary of Google’s parent company Alphabet, on Thursday announced that its commercial drone home-delivery service would launch in the Australian Capital Territory (ACT) next year, reports Xinhua news agency.

The drones will travel at speeds of up to 125 km per hour and will deliver small packages, including cups of coffee, to homes within 5 km of the company’s base in Mitchell in the northern suburbs of Canberra.

James Ryan Burgess, CEO of Wing, said that the 12-rotor drones, which were designed to guarantee safety, weigh 4.5 kg each and can carry packages weighing up to 1.5 kg.

On-the-ground, operators will supervise multiple flights at a time as the drones fly to their destination automatically.

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Google’s drone delivery project set to ‘take off’ in Australia. Pixabay

“We have high levels of automation and so the aircraft themselves are doing a lot of the determining of what is safe, and making sure that they are monitoring themselves to be healthy. If there are any anomalies or any problems, the aircraft actually take action themselves before even a human could react and are able to execute safe contingency actions,” Burgess told the media.

“That’s one of the reasons why we’re able to perform such quick service and get people (their) packages within just a few minutes… The system can take off right away when the customer places an order.”

Moreover, a supervisor can quickly take control of a drone if necessary.

Also Read- People Raise Over $1 bn on Facebook

Up to 30 businesses were expected to take part in the first trial.

The Civil Aviation Safety Authority has worked with Wing since 2014 to ensure safety and will use the results of the trial to guide future drone regulations. (IANS)