Tuesday February 19, 2019
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Samsung Files a New Patent Application For 3D Displays

The Seoul-based company launched a 3D TV set in 2010 which did not reach commercial success due to the inconveniences associated with using the products

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Samsung, speaker
Samsung files new patent application for 3D displays.

Samsung has filed a new patent application at the US Patent and Trademark Office for 3D displays that users may connect to their smartphones and tablets, media reported.

These displays could exist as TV sets or monitors and show content varying from photographs and videos to 3D games. The illustrations included with the patent also show that users may forward the information presented on their smartphones to the 3D screens.

“For example, if the user is on a call, the screen can show the person that they are currently speaking to at the moment and the display can also be used to control the playback of music files that the user forwarded from their handsets,” Android Headlines reported on Friday.

The 3D display also features a 3D user interface (UI) that would allow users to interact with the device either through touch or by stylus pens.

These displays could also be sport sensors that detect user-contact with virtual objects presented by the device using infrared radiation or ultrasound waves to track how the person interacts with the content, the report added.

Samsung
Samsung.

While patents do not always result in a commercialised product, it hints towards how the South Korean giant may market 3D displays in the future.

There has been no statement from the company as of now regarding the newly-filed patent.

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The Seoul-based company launched a 3D TV set in 2010 which did not reach commercial success due to the inconveniences associated with using the products.

In November 2018, Samsung filed patents related to holographic technology that uses existing display apparatus for showing high-resolution images that the company might include in future foldable handsets. (IANS)

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Samsung Competes Apple, Launches Stores and Expand Retail Footprints in US

On February 20, Samsung is also hosting its "Unpacked" event in San Francisco, where it will announce its first foldable smartphone and "Galaxy S10".

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Samsung, Apple
Samsung's retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. Pixabay

Keeping in line with the prevailing competition with Apple, Samsung is planning to inaugurate three full-scale stores in Los Angeles, New York and Houston on February 20, aiming to expand its retail footprint in the US, Apple Insider reported.

Samsung intends to allow users to try and buy its products ranging from smartphones to Virtual Reality (VR) glasses and televisions via these retail stores.

Much like Apple Stores, the South Korean giant plans on providing in-person customer support along with walk-in repairs available for mobile devices.

Apple, Samsung
Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. Pixabay

Up until now, Samsung’s retail presence in the US was marked only by pop-up stores and dedicated spaces in franchisees like Best Buy. This move comes at a time when Apple is coping with declining iPhone sales, driven mostly by tough competition in China from local smartphone makers.

“Apple has long touted its retail stores as one of its key advantages, since people can try products in advance and have a place to turn if they need help with setup or troubleshooting. It remains to be seen whether Samsung would be able to cultivate an equal or superior level of support and whether or not will enough people choose to shop at outlets instead of online or at the many third-party vendors that carry Samsung gears,” the report said.

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Due to low traffic and poor response, the company failed in its attempts at retail expansion in the UK and withdrew quickly.

On February 20, Samsung is also hosting its “Unpacked” event in San Francisco, where it will announce its first foldable smartphone and “Galaxy S10”, the report noted. (IANS)