Friday, April 23, 2021
Home India Should Brands Surrender to Cyberbullying?

Should Brands Surrender to Cyberbullying?

Jewelry Brand Tanishq Undergoes Cyberbullying For their New Ad

Celebrities and influencers are often the targets of cyberbullying and trolling, but the latest victim to a long list of names is jewelry brand Tanishq. The retail brand from Titan Company Ltd (Tata Group) finds itself in what can only be described as caught between a rock and a hard place in its attempt to celebrate the “coming together of people from different walks of life.”

Ahead of the festive season, traditionally a time when people across the country buy and invest in gold, Tanishq has ruffled feathers for releasing a 45-second advertisement for it’s latest collection ‘Ekatvam’, wherein it tried to showcase “unity in oneness” by depicting a moment between a Hindu daughter-in-law and her Muslim mother-in-law.

Follow NewsGram on LinkedIn to know what’s happening around the world.

The brand has received censure for promoting what some have called “Love Jihad” and these sections have shouted out to viewers to #BoycottTanishq. After the jewelry major pulled the add down for hurting sentiments, it was then called out for giving into cyberbullying and not sticking to it’s stand by those who believe that there was absolutely nothing wrong with the video.

Cyberbullying
On the one hand politician Shashi Tharoor has spoken out in favour of the advertisement, while on the other, actress Kangana Ranaut has criticized it. Flikcr

Tanishq was quick to release a statement on its Twitter handle clarifying, “The idea behind the Ekatvam campaign is to celebrate the coming together of people from different walks of life, local communities and families during these challenging times and celebrate the beauty of oneness. This film has stimulated divergent and severe reactions, contrary to its very objective. We are deeply saddened by the inadvertent stirring of emotions and withdraw this film keeping in mind the hurt sentiments and well being of our employees, partners, and store staff.”

A series of illustrations have now replaced the ad on the company’s social media accounts. On the one hand politician, Shashi Tharoor has spoken out in favor of the advertisement, while on the other, actress Kangana Ranaut has criticized it.

Also Read: Reopening Of Cinemas In Delhi With New Guidelines

Advertisement bodies have come out in support of the brand and have demanded action against what they call “intimidating behavior”. The Advertising Club released a statement on behalf of the Indian Media and Advertising Industry strongly “condemning the threatening and targeting of ‘Tanishq’ and its employees in regards to their latest advertisement”, emphasizing it breaks no “ethical standards, is not derogatory to any person, organization or religion and does not hurt any national sentiment.” Rejecting a complaint against the advertisement for “promoting communal intermingling”, The Advertising Standards Council of India (ASCI) said that there is no violation of any code. (IANS)

STAY CONNECTED

19,507FansLike
362FollowersFollow
1,773FollowersFollow

Most Popular

Amitabh Bachchan: An Inspiration

By- Khushi Bisht Amitabh Bachchan, also known as Big B, is without a doubt Bollywood's biggest star. The 78-year-old Bollywood megastar has been a hugely...

Does Congress Party Have A Future In Face Of Modi Onslaught?

It was India’s “Grand Old Party.” The Congress Party ruled the country for 55 out of 71 years since independence. But following the party’s...

WHO: An Initiative To Halt The Transmission Of Malaria By 2025

The World Health Organization (WHO) is launching a new initiative that aims to halt the transmission of malaria in 25 more countries by 2025....

Largest Flare Ever Recorded From The Sun’s Nearest Neighbor

Scientists have spotted the largest flare ever recorded from the sun's nearest neighbor, the star Proxima Centauri. Proxima Centauri is a small but mighty...

Understanding Obsessive Compulsive Disorder (OCD)

BY- JAYA CHOUDHARY Many of us have our own unique habits and practices that we follow on a regular basis, such as bringing a lucky...

“Bangladesh: The Price of Freedom”: Relive The Horrors Of Bangladesh Liberation

Ace photographer Raghu Rai was only five years into the profession when the Bangladesh liberation struggle erupted in March 1971. He was dispatched post-haste...

What Makes SARS-CoV-2 More Deadly?

Researchers have found that the cell types, which the SARS-CoV-2 -- the virus behind Covid-19 -- infects, make it more deadly. The study, led...

UI , Auto Zoom And More Will Be Introduced By Google In Meet App

Google has announced to introduce new innovations in its Meet app like a refreshed user interface (UI), autozoom, enhanced reliability features powered by the...

Recent Comments