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Social media marketing now represents a full-time job.

Negative messages about vaccines propagated on the social media are acting as the main barrier to vaccinations, a report from the UK-based charity Royal Society for Public Health (RSPH) has revealed.

The report, titled “Moving the Needle”, identified two in five (41 per cent) parents, saying they are often or sometimes exposed to negative messages about vaccines on social media.


This increased to as many as one in two (50 per cent) among parents with children under five years old.

Traditional media, on the other hand, continued to be influential, and was highlighted by healthcare professionals as impacting the public’s views on vaccines.


It suggested that efforts to limit health misinformation online and via social media should be increased, especially by social media platforms themselves. VOA

The fear of side effects of vaccines was found to be the primary reason for choosing not to vaccinate, while lack of confidence in the effectiveness of the vaccine was the key reason for parents choosing not to vaccinate their children against flu, the report said.

“Fear and misinformation about vaccines can cause significant damage to seemingly stable vaccination programmes,” said RSPH Chief Executive Shirley Cramer.

“With the dawn of social media, information – and misinformation – about vaccines can spread further and faster than ever before and this may, unfortunately, be advantageous for anti-vaccination groups,” Cramer added.

The report also called for social media platforms and the press to do more to combat “fake news” as millions of lives have been saved through vaccination, and side effects are rare.


With the dawn of social media, information – and misinformation – about vaccines can spread further and faster than ever before and this may, unfortunately, be advantageous for anti-vaccination groups,” Cramer added.. Flickr Common

It suggested that efforts to limit health misinformation online and via social media should be increased, especially by social media platforms themselves.

Education on vaccines in schools should be increased and improved.

Access to vaccinations must be improved and it should be offered in a more diverse range of locations, including high street pop-ups, utilising the wider public health workforce.

Also Read: Risk Of Heart Disease May Increase Due To Pregnancy: Study

The report is based on the findings of surveys of nearly 5,000 people across the UK on their awareness and attitudes towards vaccines, such as MMR, the flu jab and HPV.

They include 2,600 parents, 2,000 other adults and more than 200 healthcare professionals, such as nurses, pharmacists and general practitioners. (IANS)


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IANS

The aim of the book is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

By Siddhi Jain

Delhi-based author Pritisha Borthakur is set to release her new book, 'Puhor and Niyor's Mural of Family Stories'. The 1,404-word children's book was put together to address a new kind of societal debacle in the family system. The author says the aim is to teach children that families can exist in different forms, and show them how to accept the diversity in family backgrounds.

The author who named the book after her twin sons -- Puhor and Niyor -- is a parent who has seen and heard the tales of ridicule and discrimination suffered by many in India and beyond. She says the book is an artistic illustration for kids that details how different families can live and coexist. Whether it's children with two dads or two moms, children with a single dad or single mom, and even multiracial family units, Borthakur's book teaches love, understanding, and compassion towards unconventional families.

Beyond race, gender, color, and ethnicity which have formed the bases for discrimination since the beginning of time, this book aims to bring to light a largely ignored issue. For so long, single parents have been treated like a taboo without any attempt to understand their situations; no one really cares how or why one's marriage ended but just wants to treat single parents as villains simply for choosing happiness and loving their children.

Homosexual parents, a relatively new family system, is another form that has suffered hate and discrimination for many years. Pritisha emphasizes the need to understand that diversity in people and family is what makes the world beautiful and colourful. 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race, and even differences in background

four children standing on dirt during daytime 'Puhor and Niyor's Mural of Family Stories' is a firm but compassionate statement against all forms of discrimination on the bases of sexual identity, gender, race and even differences in background. | Photo by Ben Wicks on Unsplash


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