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Actor Sushant Singh Rajput Becomes Brand Ambassador of Bata

Bata already has actress Kriti Sanon as a brand ambassador for their women's range and Smriti Mandhana as the face of their sports brand - Power

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Sushant Singh Rajput
Sushant Singh Rajput roped in as face of footwear brand.
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European footwear major Bata has roped in Bollywood actor Sushant Singh Rajput as its brand ambassador to promote its new casual range.

This is in line with Bata’s objective to make the brand relevant and aspirational amongst the young and trendy consumers and the actor will be initially seen promoting Bata’s new men’s casual collection, said a statement.

“…I am super excited to be a catalyst of the brand transformation that Bata is undergoing. I have recently shot for their new ‘be surprised’ campaign showcasing the latest men’s casual collections. And believe me it will leave you surprised too,” said Sushant Singh Rajput on his association.

Sushant Singh Rajput
Sushant Singh Rajput. Flickr

Sandeep Kataria, Chief Executive Officer, Bata India Limited, “Sushant is a multi-faceted actor who is a favourite amongst today’s youth with his performances and style. He is a perfect fit for the brand due to his charming persona and panache. He brings a freshness to the brand and we are happy to kick off this exciting partnership with him to make Bata more relatable to the youth.”

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Bata already has actress Kriti Sanon as a brand ambassador for their women’s range and Smriti Mandhana as the face of their sports brand – Power. (IANS)

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Actor Sushant Singh Rajput Denies Claims of Harassment

The #MeToo movement in India started after actress and former beauty queen Tanushree Dutta in September recalled an unsavoury episode with veteran actor Nana Patekar from the sets of "Horn OK Pleassss" in 2008

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Sushant Singh Rajput
Sushant Singh Rajput. Flickr

Sushant Singh Rajput has been accused of sexual misconduct by his “Kizie Aur Manny” co-star Sanjana Sanghi. In his defence, the actor shared screenshots of their SMS conversation and called it a “smear campaign”.

Sushant on Friday tweeted snapshots of his conversation with Sanjana from the first day to the last day of the film’s shoot, and captioned it: “I feel sad to reveal personal information but it seems that there is no other way to state what was, in the midst of this curated and well-timed smear campaign.

“From the first till the last day of the shoot, this is what happened on the set with Sanjana.”

Sanjana has accused the 32-year-old actor of behaving inappropriately on the sets of the movie, saying he made her feel “uncomfortable” with his “overly friendly behaviour” during the shoot in Jodhpur.

On Thursday, Twitteratis pointed at Sushant’s missing blue verification tick on the micro-blogging platform following the claims.

Sushant Singh Rajput
Sushant Singh Rajput denies harassment claims.

However, Sushant on Friday clarified: “For all those deliberately using the missing of Twitter ‘blue tick’ to substantiate their false claims, allow me to tell you that it is not there since September 5. Get your facts checked before jumping to conclusions that you so eagerly want to.

The film’s director and popular casting director Mukesh Chhabra has spoken out in support of Sushant.

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“I totally stand by Sushant. No such incident happened on the sets and let’s not have a Twitter trial and make an innocent person suffer for somebody else’s ulterior motives. I had clarified this on twitter long back and I still maintain it,” Chhabra, who too has been accused by a women of sexual harassment, tweeted.

The #MeToo movement in India started after actress and former beauty queen Tanushree Dutta in September recalled an unsavoury episode with veteran actor Nana Patekar from the sets of “Horn OK Pleassss” in 2008. (IANS)

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