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All online businesses should be applying at least some form of digital strategy to their online business. Digital marketing strategy is often neglected by many businesses, sometimes because it is simply not understood. Ultimately though, there are 5 key marketing techniques that all online businesses should be using, regardless of the nature of the product or service being offered.
The 5 digital marketing best practices techniques this article will be covering are email marketing, content writing, paid ads, search engine optimization and social media. Many organizations do use at least one of these tactics, however many fail to effectively apply all 5 to their businesses practices.
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Email marketing, as the name implies, involves contacting your company's target audience through email. Although it may sound relatively simple, getting email marketing right can be a difficult task. Many businesses use this technique but fail to do so successfully, for example, it can be easy to come across as spam which may push potential customers away.
The best way to achieve effective email marketing is to reach out to your target audience at the right time, focusing on those with buying intent. One statistic that demonstrates the importance of email marketing is that '59% of consumers say that email marketing influences their purchase decisions. This shows that when done effectively, it can drive sales and shorten a customer's journey to conversion. This makes email marketing a great method to drive traffic to your website through a variety of calls to action that encourage the audience to visit your website.
Tip: The best segment to target is those who abandoned carts at checkout. According to Our Digital Team, a specialist digital marketing agency, they have noted over their 25 years in the industry that this customer segment is the most likely to convert as a result of email marketing.
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Next on our list of 5 marketing techniques is content writing. Although this may have you wondering where on earth to start, it is much easier than you think. We suggest starting a blog on your page to practice your writing skills. Ultimately, content is the lifeblood of any marketing campaign as it can be applied to all digital practices as everything requires some form of text, whether that be outreach, PR, or social media marketing.
Digital marketing strategy is often neglected by many businesses, sometimes because it is simply not understood.UnsplashUnsplash
Paid advertising is available in a variety of forms and its the best marketing technique if your business is looking to achieve short term goals and earn quick results. It is cost effective, particularly as much of paid advertising relies upon a pay per click approach. This makes it flexible to suit the budget of your company, maximizing your return on investment. It is a great way to increase your conversion rate and revenue.
Another incredibly important and cost effective strategy for your business is search engine optimization, otherwise known as SEO. The purpose of SEO is to increase your sites ranking on search engine results to drive traffic to your site, which in turn increases sales. SEO is an organic form of marketing and involves increasing the visibility of your site by making it SEO friendly for google and other search engines. SEO helps to build authority and trust of your website, crucial for any online business.
Our 5th and final marketing practice for any digital business is social media advertising. This is due to the fact that it's cost effective and is a great way to create a two way conversation between you and your target audience. There are a multitude of benefits of social media marketing which include an increase in brand awareness and recognition of your business, increase conversion rates and customer loyalty and it helps to improve SEO factors too.
Disclaimer: (This article is sponsored and includes some commercial links)
NEW DELHI: The recruitment and training platform, Internshala has launched its COVID-19 initiative, ‘Chalo India, Let’s Work From Home. The initiative invites students from all educational backgrounds to apply to more than 12,000 work-from-home internship opportunities. The interested internship seekers can apply to the opportunities by 5th June 2021.
The initiative offers internships in varying profiles including marketing, web development, business development, human resources, content writing, digital marketing, app development, and many more. Each internship under this initiative comes with an assured stipend. The highest stipend being offered is ₹ 45,000 per month.
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On the launch of the initiative, the founder and CEO of Internshala, Sarvesh Agrawal said, “With the second wave of COVID-19, the summer internship plans of Indian students have affected yet again.
To help these students make the most of their summers, we have launched the ‘Chalo India, Let’s Work From Home’ initiative. Through these internships, the students will be able to have a learning-packed summer internship experience from the safety and comfort of their homes.”
For more information or to apply to the internships, visit: http://bit.ly/wfh_int
(Disclaimer: The article is sponsored and hence promotes some commercial links.)
By Derek Gleason
If you are running a blog or business online, then you must have heard the term digital marketing. You have to market your products and services to increase sales and bring more potential customers.
But digital marketing is not that easy. Either you have to learn it yourself or hire professional services to do it for your brand. If you have time and really want to boost your marketing skills, then opting for a digital marketing course can prove to be helpful.
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There are many digital marketing courses that you can choose from to enhance your marketing skills but choosing the right one can be confusing.
6 main categories of Digital Marketing are:-
1. Search engine optimization (SEO)- It involves optimizing your website content and pages to get a better organic ranking in Google, Bing, and other search engines.
2. Pay-per-click advertising (PPC)- It is a practice of marketing your business using paid advertisements.
3. Content marketing- Creating a content strategy and marketing your content via various channels.
4. Social Media Marketing (SMM)- It involves marketing your products and increasing brand visibility via social channels.
5. Affiliate Marketing- Earn commissions by promoting other people’s products on your website.
6. Email Marketing- Sending outreach emails to prospective clients to boost sales and conversions.
Here are some of the tips to choose the right digital marketing course for you-
- Have a deep understanding of your key requirements and preferences
Why do you need to go for a digital marketing course? What do you expect to learn or gain from it? How and where do you want to use your marketing skills?
Once you understand the requirements and preferences, make sure you choose the course that focuses on making you an effective digital marketer in those areas by giving you access to the right set of tools, practices, and content.
2. Be aware of the approach of the course
Nobody wants to learn theory. Google digital marketing is a practical field where you learn most of the things on the job. But the right direction and skill set can take you very far. The theoretical training sessions are equally important and live projects are the best way of getting hands-on-expertise on complex topics of Digital Marketing.
3. You’re preferred medium to learn and engage
You must take into consideration how and when you want to go for a google digital marketing course. How much you can invest and what are the limitations. Today, online courses are in great demand and preferred by professionals worldwide as they can access the course whenever and wherever they want on any device. You can also go for a mix of both online and offline courses to learn from physical interactions as well.
Check the background, quality, and reviews of the institute or website
Nowadays, there are so many institutes and websites offering digital marketing training that it is difficult to decide which one to go for. Are they a good fit for your requirements?
Choosing the right institute and faculty can help you to elevate your career path with rich experience during the course and setting benchmarks as a skilled digital marketing professional. The reviews regarding the institute or website also aid in taking the right decision. They give a clear picture of the agency and its offerings. Check out the digital marketing course cost, payment options, different programs, and certification available.
Make sure the certifications are given by reputed organizations
Professional certifications issued by reputed organizations always leave a positive impact on the customer and help in the pursuit of professional learning and skills. So, make sure you check what certifications are being offered as a result of passing the course, how much they are relevant to your CV, are they from a recognized authority, and so on.
While selecting the right digital marketing course, you should take into consideration all of the above factors and take the right decision. You must be able to finally get the desired job, result, or recognition you are looking for.
Carefully invest your time and resources in any course with a clear understanding of the desired outcomes. Take into consideration the worth and ROI of the course, how it will be beneficial in your career growth and skill sets, and post-course support and assistance.
Being a digital marketer, you will be tested on many levels and areas. You will have to work on live projects and deliver the desired results. With the enrollment in any digital marketing course, you get to be part of a like-minded community where you can share your experiences, views, questions and get to learn from others also.
Whether you are a professional or want to promote your brand, a digital marketing course is for everyone to embark on a journey of growth and success. Hope you find this article useful in making the right decision.
(Disclaimer: The article is sponsored and hence, promotes some commercial links.)