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New reading options in pandemic. Pixabay

Over the last year, the pandemic has led people to spend most of their time indoors as they maintain social distance. As India now reels under an alarming second wave, many parts of the country have tightened stay-at-home protocols — making consumers opt for activities that reduce their need to step out — a key pastime being ‘reading’.

According to homegrown e-commerce platform Flipkart, the Books category has witnessed a growth of 1.5 times in the number of units sold in the first quarter of 2021, compared to the same period last year.

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Brand websites reported 94 percent volume growth. Pixabay

E-commerce in India grew by 36 percent and 30 percent year-over-year (YOY) in terms of order volume and gross merchandise value (GMV), respectively, in the fourth quarter of 2020, said a report on Wednesday.

However, the average order value declined by 5 percent in Q4 2020 as compared to the same period last year, said the report by Unicommerce, e-commerce focused supply-chain software-as-a-service (SaaS) technology platform and global management consulting firm, Kearney.

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Flipkart to set up first training centre for e-commerce logistics. Flickr

Flipkart, India’s homegrown e-commerce marketplace, on Thursday announced an MoU with the Logistics Skill Sector Council (LSC), an organization set up by the Ministry of Skill Development and Entrepreneurship (MSDE) through the National Skill Development Corporation of India (NSDC) and Karnataka Skill Development Centre (KSDC).

As part of this MoU, Flipkart has launched an industry-first Centre of Excellence (CoE) to build a skilled and trained workforce for the fast-growing e-commerce industry in India.

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E-commerce industry has seen growth in the industry. Pixabay

India’s e-commerce industry reported nearly 56 percent growth in order volume this festive season amid the pandemic as compared to the same period last year, said a new report on Friday. The increase in order volume also led to the 50 percent growth in gross merchandise value (GMV) as compared to last year’s festive season, said the report by e-commerce focused software-as-a-service (SaaS) platform Unicommerce.

The report said that not just marketplaces but brand websites also reported huge growth in consumer demand his the festive season. Big brands are now committed to selling through their own websites, Unicommerce said. The brand websites witnessed nearly 77 percent order volume growth as compared to 60 percent order volume growth of the marketplace, said the report.

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