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Over the last year, the pandemic has led people to spend most of their time indoors as they maintain social distance. As India now reels under an alarming second wave, many parts of the country have tightened stay-at-home protocols — making consumers opt for activities that reduce their need to step out — a key pastime being ‘reading’.
According to homegrown e-commerce platform Flipkart, the Books category has witnessed a growth of 1.5 times in the number of units sold in the first quarter of 2021, compared to the same period last year.
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“With people finding comfort in books, it’s curious to see how reading habits and genre preferences can change during unprecedented times. We pride ourselves in being close to consumers, while deeply understanding their needs and expectations across the country and work continuously towards providing them with the best selection, through our sellers.
In the case of books, overall, two-third of the demand for books on the platform came from tier-2 and tier-3 cities in the past quarter, where we witnessed increasing searches from cities such as Jamshedpur, Azamgarh, Faizabad, Deoria, Guwahati, Gorakhpur, and Bhubaneswar,” Nishant Gupta, Head — Beauty, General Merchandise, Home and Furniture, Flipkart told IANSlife.
With competitive exams around the corner coupled with time in hand, people are upskilling, leading to a growing demand for academic books, reference books, general knowledge books and English books such as Word Power Made Easy and Oxford Student Atlas. Owing to children spending their time at home, activity books, picture, and coloring books have also seen a clear spike.
The year 2020 brought about a paradigm shift in everyone’s lives — people began thinking, eating, living, and reading differently.
Books that deal with weight loss, diets and other ‘how to’ books saw great demand. Self-help and soul-searching books boomed more than usual, as people turned to books as a way of understanding their old and new lives, making books such as ‘Ikigai’, ‘Think Like a Monk’, ‘Death’, ‘Power of Subconscious Mind’, ‘Attitude is Everything’, ‘Life’s Amazing Secre’t feature in the Top 100 books sold on Flipkart. Additionally, books by celebrity writers such as Sonu Sood, Tahira Kashyap, and Priyanka Chopra made it to the bestseller list on the platform, learned IANS.
In order to encourage book readers further, Flipkart has also launched its digital property for its books category — Flipkart #NowReading on Instagram, which hosts digital launches of new books, discussions with bestselling authors, reviews, and suggestions. It has hosted Amish Tripathi, Rujuta Diwekar, Sonu Sood, Durjoy Dutta, Tahira Kashyap, and Chetan Bhagat, among others. (IANS/SP)
E-commerce in India grew by 36 percent and 30 percent year-over-year (YOY) in terms of order volume and gross merchandise value (GMV), respectively, in the fourth quarter of 2020, said a report on Wednesday.
However, the average order value declined by 5 percent in Q4 2020 as compared to the same period last year, said the report by Unicommerce, e-commerce focused supply-chain software-as-a-service (SaaS) technology platform and global management consulting firm, Kearney.
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The report showed that personal care, beauty, and wellness as well as FMCG and Healthcare were the biggest beneficiaries and saw volumes grow by 95 percent and 46 percent YoY, respectively. Tier 2 and Tier 3 cities accounted for a 90 percent YoY incremental volume and value growth. Interestingly, brand websites reported 94 percent volume growth in Q4 2020 as compared to the same period last year.
“The e-commerce industry has emerged as the backbone of the retail industry and small and big players have realized the immense potential that e-commerce holds,” Kapil Makhija, CEO, Unicommerce, said in a statement. “The e-commerce volume growth continued to accelerate in the last quarter of the pandemic hit year.” The report showed that FMCG and pharma as a category reported growth of 92 percent on the brand website and 62 percent growth on the marketplaces. (IANS)
Flipkart, India’s homegrown e-commerce marketplace, on Thursday announced an MoU with the Logistics Skill Sector Council (LSC), an organization set up by the Ministry of Skill Development and Entrepreneurship (MSDE) through the National Skill Development Corporation of India (NSDC) and Karnataka Skill Development Centre (KSDC).
As part of this MoU, Flipkart has launched an industry-first Centre of Excellence (CoE) to build a skilled and trained workforce for the fast-growing e-commerce industry in India.
Introduced to augment skill development for the logistics industry, Flipkart’s CoE will be open to aspirants who want to work in the logistics industry. The center aims to bring the spotlight on the importance of skill development for the sector and complement its growth in the coming years.
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Spread across an area of 1,500 sq ft, the first-of-its-kind CoE for e-commerce supply chain in Bengaluru hosts new-age classrooms equipped with computers and projector-based learning for the all-round development of the candidates.
Being a frontrunner in e-commerce and supply chain, Flipkart has co-developed this extensive training module along with LSC & KSDC, to train candidates on the various nuances of storage and distribution, customer management, and material handling.
This also includes imparting knowledge on local transportation laws and regulations and giving students holistic knowledge of the end-to-end supply chain. Karnataka Kaushalya Mission, which is part of the Department of Skill Development and Entrepreneurship and Livelihood, Karnataka government, and LSC is helping mobilize aspirants for the Centre of Excellence.
Want to read more in Hindi? Checkout: जब सिटीजन डॉक्टर नहीं तो फिर सिटीजन जर्नलिस्ट क्यों : के.जी. सुरेश
The training also covers the necessary “soft skills” required to interact with the customers. In addition to the above training, selected candidates will also get an opportunity to join an apprenticeship program with Flipkart under the National Apprenticeship Promotion Scheme to work on various aspects of a supply chain. This 60-day training will also increase the candidates’ employment prospects in the fast-growing e-commerce sector in India.
Upon successful completion of the training, candidates will be awarded certification under the National Skill Qualification Framework (NSFQ), which is equivalent to an undergraduate degree. This certificate is recognized across seven countries including, Australia, Denmark, Germany, and Saudi Arabia. Through this initiative, Flipkart aims to enhance the employability of unskilled and unemployed people and make them a part of India’s skilled and certified workforce. (IANS)
India’s e-commerce industry reported nearly 56 percent growth in order volume this festive season amid the pandemic as compared to the same period last year, said a new report on Friday. The increase in order volume also led to the 50 percent growth in gross merchandise value (GMV) as compared to last year’s festive season, said the report by e-commerce focused software-as-a-service (SaaS) platform Unicommerce.
The report said that not just marketplaces but brand websites also reported huge growth in consumer demand his the festive season. Big brands are now committed to selling through their own websites, Unicommerce said. The brand websites witnessed nearly 77 percent order volume growth as compared to 60 percent order volume growth of the marketplace, said the report.
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The research showed that the personal care category has emerged as the biggest gainer with nearly 176 percent order volume growth over last year’s festive month. The electronics segment continues to be the highlight of festive season sales, with all marketplaces extensively promoting discounts and offers on electronic products.
The segment saw a substantial growth of 65 percent in order volume as compared to the festive month of 2019. Beauty and wellness is another category that has reported approximately 52 percent order volume growth as compared to the previous year’s festive season.
“This festive month we have seen e-commerce grow beyond expectations, and it’s interesting to see the new emerging categories like personal care and beauty and wellness continuing their growth trajectory even during the festive season,” Kapil Makhija, CEO Unicommerce, said in a statement.
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“With the rising consumer demand on brand websites, brands are now committed to going D2C (direct-to-consumer) and offering great deals to attract more consumers.”
The report analyzed shopping trends for the festive month of 2019 and 2020. The time period for the analysis is 30 days prior to Diwali with a sample size of over 44 million orders. In this festive season, Tier-II and beyond cities of India contributed over 59 percent of the online consumer demand of India, while traditional metros and Tier-I cities contributed around 41 percent to the overall online retail. (IANS)