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Delight in the Joy of Adorning.

Reflecting modernity and bringing together elements of individuality, inner-style and zeal, Ruani marks its entry in the modern retail jewellery segment with the launch of its flagship store launch in the heart of Mumbai city.

Harnessing the power of the collective consciousness, Ruani's Jewellery Collective is India's first powerhouse of leading global and national jewellery designers, who have come together to become the first-ever meeting point of jewellery and personal style but most importantly to revel in the Joy of Adorning.

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Ruani as a name means 'From the soul' since it is this intangible soul that creates our most solid connection with each other. The brand is here to create these soulful connections; between jewellery designers and their designs, the wearer and their jewellery, and between one woman to another, to create a sisterhood that builds everyone stronger together.

A place for marvelous things, it houses some of the most exciting jewellery designers with distinct points of view on the contemporary global Indian woman. For now, it opens doors with 03 promising International and 10 renowned Indian designers, showcasing an array of exquisite jewellery pieces that are timeless and unique to each individual by Suhani Pittie, Varuna D Jani, Shachee Shah, Aditi Amin, Sonal Sawansukha, Sankesh Surana, Latika Khanna, Chayya Jain, Akshat Ghiya, Marie Cabirou, Mike Saatji and Anabela Chan.

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Hyderabad pearls in different shades

Pearls are one of the most beautiful gemstones. Their white sheen undoubtedly bears the mark of purity and adorn the wearer with an added charm. Pearls come in a range of colours, from black to pure white, some shades being pinkish, or even bluish. Hyderabad, the southern city of India is often hailed as the 'City of Pearls'. Many people visit Hyderabad each year to get their hands on the beautiful pearl jewellery that is made here.

When the world's best pearls conglomerated in one place, Hyderabad became famous for being the pearl hub of the world. This is how it began its trade. A pearl artist working on a design Image credit: Wikimedia Commons

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Photo by Martin de Arriba on Unsplash

Diwali is known for gifting and jewellery tops the list, with the focus on buying gold and diamonds.

Diwali is known for gifting and jewellery tops the list, with the focus on buying gold and diamonds. ORRA jewellery, a trusted diamond jewellery brand is gearing up for the festive and bridal season. As they open their 50th store in the country, IANSlife caught up with Dipu Mehta, Managing Director, ORRA, to find out how the company plans to ramp up its now 50 company-owned and operated stores, expanding its retail presence in Tier-1 and 2 cities and target the millennial segment.

Read Excerpts:

Q: The brand is expanding in tier-2 and tier-3 cities, is brick and mortar the way forward to create a presence in this segment?

A: ORRA currently is expanding in metros plus tier-2 cities. But we aren't opening stores in any new markets. We are only opening in markets where we are already present. We are increasing the number of stores within cities as the demand for jewellery buying has also increased. Currently, we are present in 25 cities with 50 stores, and by the end of the month, we would be launching another seven stores.
Also with a category like jewellery, it is important to have brick and mortar stores as the customers like to see and hold higher value jewellery before purchasing. Jewellery buying is an important decision to the customers and having a store gives them that assurance.

ORRA logo ORRA currently is expanding in metros plus tier-2 cities. | Wikimedia Commons

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Wikimedia Commons

Copper earrings

Silver and gold have always been preferred when it comes to wearing jewellery. Right from the times of monarchy in India, wealth and riches have been associated with wearing gold and silver for the various properties they have. Copper is a metal that has always been worn by the poor. It is not a metal that carries a significant association with health or wealth, but wearing at least one article of copper is extremely beneficial for health.

Copper is a reddish-brown metal that cannot be worn on its own. It has to be worn in the form of an alloy to prevent a reaction. Copper oxidizes in air and forms a green layer on it when exposed, much like the Statue of Liberty. Usually, bangles, chains, or rings of copper always have brass and traces of silver in them which helps with stabilizing its reactivity.

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