Get subscribed to our newsletter
Get interesting updates to your email inbox.
Reflecting modernity and bringing together elements of individuality, inner-style and zeal, Ruani marks its entry in the modern retail jewellery segment with the launch of its flagship store launch in the heart of Mumbai city.
Harnessing the power of the collective consciousness, Ruani's Jewellery Collective is India's first powerhouse of leading global and national jewellery designers, who have come together to become the first-ever meeting point of jewellery and personal style but most importantly to revel in the Joy of Adorning.
Follow NewsGram on Instagram to keep yourself updated.
Ruani as a name means 'From the soul' since it is this intangible soul that creates our most solid connection with each other. The brand is here to create these soulful connections; between jewellery designers and their designs, the wearer and their jewellery, and between one woman to another, to create a sisterhood that builds everyone stronger together.
A place for marvelous things, it houses some of the most exciting jewellery designers with distinct points of view on the contemporary global Indian woman. For now, it opens doors with 03 promising International and 10 renowned Indian designers, showcasing an array of exquisite jewellery pieces that are timeless and unique to each individual by Suhani Pittie, Varuna D Jani, Shachee Shah, Aditi Amin, Sonal Sawansukha, Sankesh Surana, Latika Khanna, Chayya Jain, Akshat Ghiya, Marie Cabirou, Mike Saatji and Anabela Chan.
Jewellery doesn't just adorn the body but ignites our soul. Harping on the same belief, Ruani is the brainchild of celebrated jewellery designer and adornologist Varuna D Jani. Hailing from the family behind Popley, one of India's most renowned jewelers, she grew up with an instinctive understanding of the trade. It's co-founder, Divyesh Shah comes with a strong experience and knowledge of the gems and jewellery industry and together, they have curated jewellery that will be created and sold as enhancers to express every woman's individual identity.
Varuna D Jani expressed, "We are extremely delighted to launch Ruani and bring to you passionate designers while broadening the horizons for the jewellery lover in you. It will be our constant endeavor to provide customers with unique yet unmatched quality jewellery pieces, each telling you a story of its own. We aim at taking the jewelry experience in India a notch higher and give our customers the true 'Joy of Adorning'."
every step you take you create your own micro-spaces and moods.Unsplash
Also read: Trending Jewellery styles for this wedding season
The store is designed by UAE based interior designer-decorator Deepa Mehta Sagar. By using free flowing lines, she was able to give dynamism to the view. The plan is a curved horizon which in its movement embodies the constant change in our evolving lifestyles. The essence of the fluidity of the design planning was to ensure that the jewellery lies in the realm of decorative arts, and we hold a beautiful piece at the same level as a timeless sculpture or painting. The end product: an interactive space such that with every step you take you create your own micro-spaces and moods. (IANS/PR)
Keywords: Deepa Mehata Sagar, Jewellery, personall style,
Pearls are one of the most beautiful gemstones. Their white sheen undoubtedly bears the mark of purity and adorn the wearer with an added charm. Pearls come in a range of colours, from black to pure white, some shades being pinkish, or even bluish. Hyderabad, the southern city of India is often hailed as the 'City of Pearls'. Many people visit Hyderabad each year to get their hands on the beautiful pearl jewellery that is made here.
A pearl artist working on a design Image credit: Wikimedia Commons
The Nizams of Hyderabad were extremely fond of pearls. They often gifted their wives, the Begums, elaborate strands of pure white pearls. During their reign, they ordered the pearls from various parts of the globe to be brought to their abode. Most of their pearls came from the Arabian Gulf which has the most exquisite type of this gemstone. When the world's best pearls conglomerated in one place, Hyderabad became famous for being the pearl hub of the world. This is how it began its trade.
Today, Hyderabad has kept up the name it was given by the Nizams. The pearls of Hyderabad invariably adorn most brides across India. Hyderabad pearls are often known as cultured pearls because of the treatment they undergo to become the impeccable jewels they are. Various shades of pearls are collected and graded according to size and type. Some of them are bleached if they are too dark. They are placed in hydrogen peroxide for a few days and then exposed to the sun. After this, they are washed, and graded again based on their lustre and sheen.
This satlada has nearly 465 pearls in it Image credit: Wikimedia Commons
The pearls are then set into jewellery. Hyderabad is famous for its Satlada and Paanchlada, which is seven string and five string respectively. The pearls are strung into long lines and wound into neckpieces. Some of them are set with exquisite gemstones into bangles, earrings, and chains. The most expensive variety is called 'Basra'. The 'rice-pearl' is a unique kind of pearl found in South India. The most famous part of Hyderabad where these pearls are cultured is a place called Chandapet.
Keywords: Pearls, Jewellery, Gemstones, Hyderabad, Nizams of Hyderabad, Purity of gemstones.
Diwali is known for gifting and jewellery tops the list, with the focus on buying gold and diamonds. ORRA jewellery, a trusted diamond jewellery brand is gearing up for the festive and bridal season. As they open their 50th store in the country, IANSlife caught up with Dipu Mehta, Managing Director, ORRA, to find out how the company plans to ramp up its now 50 company-owned and operated stores, expanding its retail presence in Tier-1 and 2 cities and target the millennial segment.
Q: The brand is expanding in tier-2 and tier-3 cities, is brick and mortar the way forward to create a presence in this segment?
A: ORRA currently is expanding in metros plus tier-2 cities. But we aren't opening stores in any new markets. We are only opening in markets where we are already present. We are increasing the number of stores within cities as the demand for jewellery buying has also increased. Currently, we are present in 25 cities with 50 stores, and by the end of the month, we would be launching another seven stores.
Also with a category like jewellery, it is important to have brick and mortar stores as the customers like to see and hold higher value jewellery before purchasing. Jewellery buying is an important decision to the customers and having a store gives them that assurance.
ORRA currently is expanding in metros plus tier-2 cities. | Wikimedia Commons
Q: Jewellery is recession-proof do you agree and why?
A: Jewellery buying in India has always been an emotional and occasion-led purchase. It is also considered a great investment. The pandemic has affected all industries and the purchase pattern of consumers has slowed down. We wouldn't call it recession-proof but due to the festive season coming up, we predict a good season for all retailers.
Jewellery buying in India has always been an emotional and occasion led purchase. | Photo by Joeyy Lee on Unsplash
Q: The small Indian wedding doesn't mean that jewellery gets minimal, it just means people are investing more in jewellery. Please elaborate on how the brand's consumer behaviour has shifted in this regard.
A: Weddings in the family has always been a strong motivator for bridal jewellery purchase. It doesn't matter if the wedding is on a large scale or small scale, the kind of jewellery worn has been large. The only difference we see now is due to the pandemic and the limited number of guests at weddings the families are spending more money than before on buying diamond jewellery. We have seen the customers upgrade to higher-value diamond necklaces than ever before.
Weddings in the family has always been a strong motivator for bridal jewellery purchase. | Photo by Aayush(gop) Rawat on Unsplash
Q: The brand is the only one to offer 0 per cent interest EMI on diamond jewellery. Please share the idea behind this and what is the impact it has had on sales?
A: The idea came from the insight that during a wedding in the family, the father of the bride is always the most worried about all the wedding expenses. At ORRA, we understand this and decided to offer 0 per cent interest EMI.
We are the only brand offering 0 per cent interest EMI on diamond jewellery and we have seen a great response from customers. Offering this has led a lot of customers to upgrade the jewellery and purchase larger pieces. We are seeing a growing trend of customers who prefer buying jewellery on EMI and to pay it in equal monthly installments instead of paying the whole amount in one go.
OORA is the only brand offering 0 per cent interest EMI on diamond jewellery and they have seen a great response from customers. | Needpix
Q: The millennial and Gen Z as a segment, how important are they to you and are you doing any digital marketing for this audience?
A: The millennial and Gen z customers are extremely important to us and we launched our 'Desired Collection' specially to target this age group and style. This generation has a distinct style and makes their own decisions, they are tech savvy and are comfortable making jewellery purchases on our e-commerce website. They love a good deal along with great designs and quality products. Our customers are extremely engaged with us on our social media handles and we ensure that we respond to all their product-related queries within a day. We also have live chat and video calling facility which helps them make a decision.
OORA's customers are extremely engaged with them on our social media handles and they ensure that they respond to all their product-related queries within a day. | Photo by Campaign Creators on Unsplash
Q: Lastly what are the trends you predict for 2021 and 2022?
A: We see an upward trend this season and in the coming few months. We see an increase in demand in diamond jewellery purchases and with the help of 0 percent interest EMI we can see more and more customers buying larger pieces of diamond jewellery. (IANS/ MBI)
Keywords: diamond jewellery purchase, Diwali is known for gifting and jewelry, festive and bridal season,
Silver and gold have always been preferred when it comes to wearing jewellery. Right from the times of monarchy in India, wealth and riches have been associated with wearing gold and silver for the various properties they have. Copper is a metal that has always been worn by the poor. It is not a metal that carries a significant association with health or wealth, but wearing at least one article of copper is extremely beneficial for health.
Copper is a reddish-brown metal that cannot be worn on its own. It has to be worn in the form of an alloy to prevent a reaction. Copper oxidizes in air and forms a green layer on it when exposed, much like the Statue of Liberty. Usually, bangles, chains, or rings of copper always have brass and traces of silver in them which helps with stabilizing its reactivity.
Wearing copper with stones in it looks very aesthetic, but copper is not durable enough to hold the stones, which is why it is fashioned into elaborate designs and sold. Copper is very malleable, and over time, the bangle or ring will take the shape of the wearer's hand or finger.
A copper ring Image source: Wikimedia commons
Jewellery made out of copper can be an excellent health indicator. Copper helps metabolize bodily functions faster, and the wearer experiences relief from indigestion. It also soothes joint pain, headaches, and arthritis. Using copper utensils also aids those with deficiencies. Since copper is absorbed slowly into the body, there is no fear of causing any kind of imbalance.
Sometimes copper leaves a greenish tinge on the skin. This happens when it oxidizes with sweat. This stain can be washed away with soap and water, but the fact that it appears is noteworthy. It is an indicator of too much acidity in the body. Greenish skin appears when the wearer's diet includes too much meat or acidic foods.
Copper might not be a very attractive metal, but wearing it has a lot of benefits for the health. It regulates metabolism, assimilation, and indicates health. It is definitely a good idea to wear copper jewellery at least once in a while.
Keywords: Copper jewellery, Copper is a health indicator, Metabolism, Oxidation, Benefits of copper