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When thinking about people with cancer, the images that first come to mind are usually dark, sad and depressing. But that’s not what photographer Linda McCarthy sees. With her “Survivors” project, her goal was to put a face on breast cancer, photographing women who survived or are being treated for the disease.
“I wanted to photograph them as whole women not the parts that they see of themselves,” she explained. “So, I didn’t want scars, I didn’t want anything like that. I wanted them to see how beautiful they are. They are survivors, they change their outlook on life and say, ‘Yes, this is me, and I’m a survivor.’ So, you see the transformation going on while I photograph them.”
One of the survivors is Cheryl Listman. The single mother was diagnosed with stage 2-B breast cancer in 2013, and told she had a 40 percent chance of survival. Thinking about her two kids made her determined to not give up and to keep fighting the disease.
The Survivors photography project fit nicely with her attitude.
“I work with women, I help educate women who are going through the journey and just help them navigate through the medical side of it,” Listman said. “When she (Linda McCarthy) asked me, I thought, ‘Well, maybe it’s just another impact that I could have on women.’ And then also I would be able to look back and see how far I came.”
Focusing on the whole woman
The idea of featuring breast cancer survivors came to McCarthy when she was searching for a ballerina to photograph for her portfolio.
“I was introduced to Maggie, who is known as the Bald Ballerina,” she recalled. “She was diagnosed at the age of 23 with stage-4 metastatic breast cancer. So, I met her and asked if I could photograph her, not as a ballerina, but as a beautiful girl who happens to have breast cancer.”
Through the lens of her camera, McCarthy says she has always sought to capture the spirit and essence of her subjects.
To do that, McCarthy offered each of the participants a consultation session. During that time, they opened up and talked about themselves, giving her a chance to get to know them.
The women were also given a makeover. By the end of the session with makeup artist Victoria Ronan, many were surprised — and delighted.
“In some cases, it’s been a very long time since they had makeup on, it’s been a very long time since they had done something for themselves,” Ronan said. “I had a lot of women look in the mirror and just start tearing up. They couldn’t believe how beautiful I’ve made them look.”
When fighting breast cancer, Listman said, it’s helpful to feel beautiful.
“It’s very important because when you go through a horrific journey and treatment, you don’t feel beautiful,” Listman explained. “There is a lot of things done to your body physically, there is a lot of things done to you emotionally, mentally, things that you will never forget that are not pretty. So, when you get to that point in your journey, you feel like a woman again, you feel beautiful, you feel like you’ve accomplished the mission.” (VOA)
Deepavali or Diwali is the name given to the Festival of Lights (deep-lamp, vali - array) and is celebrated by Hindus, Jains, Sikhs, and certain Buddhists. The celebration lasts five days and is held during the Hindu lunisolar month of Kartika. Diwali represents the spiritual winning of light over darkness, good over evil and knowledge over ignorance.
During Diwali, people dress in their best clothes, decorate their homes with diyas and rangoli, hold worship ceremonies for Lakshmi, the goddess of prosperity and wealth, light fireworks, and gather with their families for family feasts during which sweets and gifts are exchanged.
Diwali is a joyous festival in the Jammu and Kashmir Province, just as it is across the rest of India. The whole city of Jammu comes to life during Diwali, and there is a palpable sense of excitement in the air. In preparation for the festival, many begin decorating their homes several months in advance. While some people paint their houses, others meticulously clean their homes.
Diwali is a joyous festival in the Jammu and Kashmir Province, just as it is across the rest of India. | Photo by Umesh Soni on Unsplash
On Diwali, people put on new clothing and proceed to temples, where they buy large quantities of sweets to distribute to friends and family. To light their homes and places of business, people also purchase earthen lamps, candles, and electrical accessories.
But, Kashmiri Pandits do not celebrate Diwali with great zeal since they adhere to Shivaism, i.e., they follow the Hindu God Shiva in particular. On this day, however, they perform Puja, which is a religious ceremony.
Many people are seen during the evening hours when devotees flock to temples in Srinagar and elsewhere to offer special prayers and light lamps to commemorate the occasion. The sweet stores in Srinagar bustle with customers as Muslims exchange sweets with their Hindu friends and acquaintances.
Keywords: Diwali in Jammu, Kashmiri Pandits, Diyas, temples, Srinagar, Muslims, Lakshmi- Shiva,
Diwali is known for gifting and jewellery tops the list, with the focus on buying gold and diamonds. ORRA jewellery, a trusted diamond jewellery brand is gearing up for the festive and bridal season. As they open their 50th store in the country, IANSlife caught up with Dipu Mehta, Managing Director, ORRA, to find out how the company plans to ramp up its now 50 company-owned and operated stores, expanding its retail presence in Tier-1 and 2 cities and target the millennial segment.
Q: The brand is expanding in tier-2 and tier-3 cities, is brick and mortar the way forward to create a presence in this segment?
A: ORRA currently is expanding in metros plus tier-2 cities. But we aren't opening stores in any new markets. We are only opening in markets where we are already present. We are increasing the number of stores within cities as the demand for jewellery buying has also increased. Currently, we are present in 25 cities with 50 stores, and by the end of the month, we would be launching another seven stores.
Also with a category like jewellery, it is important to have brick and mortar stores as the customers like to see and hold higher value jewellery before purchasing. Jewellery buying is an important decision to the customers and having a store gives them that assurance.
ORRA currently is expanding in metros plus tier-2 cities. | Wikimedia Commons
Q: Jewellery is recession-proof do you agree and why?
A: Jewellery buying in India has always been an emotional and occasion-led purchase. It is also considered a great investment. The pandemic has affected all industries and the purchase pattern of consumers has slowed down. We wouldn't call it recession-proof but due to the festive season coming up, we predict a good season for all retailers.
Jewellery buying in India has always been an emotional and occasion led purchase. | Photo by Joeyy Lee on Unsplash
Q: The small Indian wedding doesn't mean that jewellery gets minimal, it just means people are investing more in jewellery. Please elaborate on how the brand's consumer behaviour has shifted in this regard.
A: Weddings in the family has always been a strong motivator for bridal jewellery purchase. It doesn't matter if the wedding is on a large scale or small scale, the kind of jewellery worn has been large. The only difference we see now is due to the pandemic and the limited number of guests at weddings the families are spending more money than before on buying diamond jewellery. We have seen the customers upgrade to higher-value diamond necklaces than ever before.
Weddings in the family has always been a strong motivator for bridal jewellery purchase. | Photo by Aayush(gop) Rawat on Unsplash
Q: The brand is the only one to offer 0 per cent interest EMI on diamond jewellery. Please share the idea behind this and what is the impact it has had on sales?
A: The idea came from the insight that during a wedding in the family, the father of the bride is always the most worried about all the wedding expenses. At ORRA, we understand this and decided to offer 0 per cent interest EMI.
We are the only brand offering 0 per cent interest EMI on diamond jewellery and we have seen a great response from customers. Offering this has led a lot of customers to upgrade the jewellery and purchase larger pieces. We are seeing a growing trend of customers who prefer buying jewellery on EMI and to pay it in equal monthly installments instead of paying the whole amount in one go.
OORA is the only brand offering 0 per cent interest EMI on diamond jewellery and they have seen a great response from customers. | Needpix
Q: The millennial and Gen Z as a segment, how important are they to you and are you doing any digital marketing for this audience?
A: The millennial and Gen z customers are extremely important to us and we launched our 'Desired Collection' specially to target this age group and style. This generation has a distinct style and makes their own decisions, they are tech savvy and are comfortable making jewellery purchases on our e-commerce website. They love a good deal along with great designs and quality products. Our customers are extremely engaged with us on our social media handles and we ensure that we respond to all their product-related queries within a day. We also have live chat and video calling facility which helps them make a decision.
OORA's customers are extremely engaged with them on our social media handles and they ensure that they respond to all their product-related queries within a day. | Photo by Campaign Creators on Unsplash
Q: Lastly what are the trends you predict for 2021 and 2022?
A: We see an upward trend this season and in the coming few months. We see an increase in demand in diamond jewellery purchases and with the help of 0 percent interest EMI we can see more and more customers buying larger pieces of diamond jewellery. (IANS/ MBI)
Keywords: diamond jewellery purchase, Diwali is known for gifting and jewelry, festive and bridal season,
The Centre on Wednesday directed all Union Ministries and Departments to clear Air India's dues immediately. An office memorandum from the Finance Ministry's Department of Expenditure said: "Recently, the Government of India has decided to disinvest Air India, and the process of disinvestment of Air India and Air India Express is ongoing.""Air India has stopped extending credit facilities on account of purchase of air tickets. Therefore, all Ministries or Departments are directed to clear Air India's dues immediately." "Air tickets from Air India may be purchased in cash till further instructions."
In 2009, the Centre had mandated that Central government officers travel via Air India for all official purposes including availing of LTC. On Monday, conglomerate Tata Group entered into a share purchase agreement with the Central government for buying out the latter's stake in national carrier Air India, Air India Express, and AISATS.
Earlier, a Letter of Intent was issued to the Tata Group. After the SPA, Tata Group would need to fulfill the conditions precedent in the agreement before taking over the airline. The rest of the transaction is expected to be completed by December.
Tata Sons' subsidiary Talace emerged as the highest bidder for the national carrier under the divestment process. Talace had quoted an enterprise value of Rs 18,000 crore for 100 per cent equity shareholding of the Centre in Air India along with that of Air India Express and AISATS. (IANS/ MBI)
Keywords: India, air India, ministers, government, purchase, dues, Tata group, centre