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Twitter Comes out With IIFA Emoji

Viewers can simply tweet using #IIFA2018 to use the emoji

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Twitter comes out with IIFA emoji
Twitter comes out with IIFA emoji (IANS)

Twitter on Friday launched a special IIFA emoji for the International Indian Film Academy (IIFA) Weekend and Awards.

Viewers can simply tweet using #IIFA2018 to use the emoji. The special emoji appears next to the hashtag in the tweet, and is designed based on the iconic IIFA award, read a statement to IANS.

Also Read: Study: Twitterati More Logical in the Morning, Emotional in the Evening

Keya Madhvani, Head – Entertainment Partnerships, Twitter India, said: “The IIFA awards is a much awaited event of the year amongst the film fraternity and Bollywood fans. Twitter is delighted to partner with IIFA for the launch of a special emoji that will create a holistic experience for consumers on a global scale.”

The three-day gala is being held in Bangkok this year, and will witness the presence of some of Hindi filmdom’s iconic stars and new actors on the red carpet, in the audience and on stage. The main awards night will be held on Sunday. (IANS)

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Are you an Avid Twitter User? Your Posts can Reveal How Lonely you are

If we are able to identify lonely individuals and intervene before the health conditions associated with the themes we found begin to unfold, we have a change

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Twitter, User, Posts
Loneliness can be a slow killer, as some of the medical problems associated with it can take decades to manifest. Pixabay

Researchers have found that users who tweet on loneliness are much more likely to write about mental well-being issues and things like struggles with relationships, substance use and insomnia on Twitter.

By applying linguistic analytic models to tweets, researchers were able to gain an insight into the topics and themes that could be associated with loneliness.

“Loneliness can be a slow killer, as some of the medical problems associated with it can take decades to manifest,” said the study’s lead author Sharath Chandra Guntuku, from University of Pennsylvania in the US.

“If we are able to identify lonely individuals and intervene before the health conditions associated with the themes we found begin to unfold, we have a change to help those much earlier in their lives. This could be very powerful and have long-lasting effects on public health,” Guntuku said.

Twitter, User, Posts
By applying linguistic analytic models to tweets, researchers were able to gain an insight into the topics and themes that could be associated with loneliness. Pixabay

By determining typical themes and linguistic markers posted to social media that are associated with people who are lonely, the team has uncovered some of the ingredients necessary to construct a ‘loneliness’ prediction system.

As part of the study, published in the journal BMJ, researchers analysed public accounts from users based in Pennsylvania and found that 6,202 accounts used words such as ‘lonely’ or ‘alone’ more than five times between 2012 and 2016.

Comparing the entire Twitter timelines of these users to a matched group who did not have such language included their posts, the researchers showed that ‘lonely’ users tweeted nearly twice as much and were much more likely to do so at night.

When the tweets were analysed via several different linguistic analytic models, the users who posted about loneliness had an extremely high association with anger, depression and anxiety, when compared to the ‘non-lonely’ group.

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Additionally, the lonely groups were significantly associated with tweeting about struggles with relationships (for example, using phrases like ‘want somebody’ or ‘no one to’) and substance use (‘smoke,’ ‘weed,’ and ‘drunk’)

“On Twitter, we found lonely users expressing a need for social support, and it appears that the use of expletives and the expression of anger is a sign of that being unfulfilled,” Guntuku said.

Users in the group that didn’t post about loneliness seemed to display some social connections, as they were found to be more likely to engage in conversations, especially by including others’ user names (using ‘@twitter_handle’) in their tweets.

In the future, the researchers hope to develop a better measure of the different dimensions of loneliness that online users are feeling and expressing. (IANS)