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Micro Blogging Site Twitter Launches Feature to Give Premium ad Space to Brands

Once a viewer has viewed the Spotlight ad twice in a day, the ad will be moved to the standard Promoted Trend placement, and be replaced by organic editorial content

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Business, Twitter, Invest, Investment, Start-up, Kochi
A man reads tweets on his phone in front of a displayed Twitter logo. VOA

Twitter on Monday launched a new ad product — the Promoted Trend Spotlight — that will allow brands to utilise Twitter’s video format while acquiring prime visibility on the platform’s Explore tab.

The product will be available in 15 markets including India, the company said jn a statement.

With full-width creatives, the Promoted Trend Spotlight extends an immersive viewing experience for audiences, resulting in greater recall of the brand’s messaging.

According to a study by market research firm EyeSee, the product generates 113 per cent higher ad recall as compared to the standard Promoted Trend.

Twitter, India, Smartphone
Twitter on a smartphone device. Pixabay

The Promoted Trend Spotlight will complement the Promoted Trend takeover with 6-second videos, GIFs, as well as static images.

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“It will allow brands to display their content at the top of Twitter’s Explore Tab for the first two visits, per person, per day,” said the company.

Once a viewer has viewed the Spotlight ad twice in a day, the ad will be moved to the standard Promoted Trend placement, and be replaced by organic editorial content. (IANS)

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Twitter India Unveils Special Tricolor India Gate Emoji To Celebrate 71st Republic Day

This is the fifth year Twitter has supported Republic Day in India with a custom emoji

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Twitter
The social media platform Twitter also supports Independence Day, Diwali, Republic Day, Gandhi Jayanti among other key milestones and events, with innovative emojis that are designed keeping Indian culture and sentiment in mind, it said. Pixabay

 Twitter India on Friday launched a specially designed emoji of the India Gate lit up in the tricolour to celebrate India’s 71st Republic Day.

According to Twitter India, President Ram Nath Kovind will be tweeting with this emoji on January 25 during his address to the nation, as citizens across the country take to Twitter to participate in a public conversation.

“We believe that the 2020 Republic Day emoji will resonate with Indians across languages, cultures and time zones, giving them yet another reason, and way to celebrate and participate in public conversation,” Mahima Kaul, Director, Public Policy, India and South Asia, Twitter India, said in a statement.

The emoji will be live until January 30 and will be available in English as well as ten Indian languages, including Hindi, Tamil, Telugu, Kannada, Malayalam, Marathi, Bengali, Gujarati, Urdu and Gurmukhi.

Twitter
Twitter India on Friday launched a specially designed emoji of the India Gate lit up in the tricolour to celebrate India’s 71st Republic Day. IANS

This is the fifth year Twitter has supported Republic Day in India with a custom emoji.

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The social media platform also supports Independence Day, Diwali, Republic Day, Gandhi Jayanti among other key milestones and events, with innovative emojis that are designed keeping Indian culture and sentiment in mind, it said. (IANS)