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Watching high-spirited videos on YouTube after a long day at work could pep you up a bit as researchers have found that people mirror the emotions of those they see online. When a YouTuber posts a video with a generally positive tone, the audience reacts with heightened positive emotions and the same is true for other emotional states, said the study published in the journal Social Psychological and Personality Science.
“Our research is a reminder that the people we encounter online influence our everyday emotions — being exposed to happy (or angry) people can make us happier (or angry) ourselves,” said lead author of the study Hannes Rosenbusch from Tilburg University in the Netherlands. For the study, the researchers examined over 2,000 video blogs or vlogs on YouTube.
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Vloggers share emotions and experiences in their videos, providing a reliable source of data. The researchers focused on studying more popular vlogs, with a minimum of 10,000 subscribers. Some of their sample vlogs had millions of subscribers. To measure if people watching vlogs experienced emotional contagion or homophily, the team studied words and emotions expressed by the vloggers and analyzed the emotional language of online comments.
Being affected by others’ emotions is known as “contagion” and “homophily” refers to the tendency of people to seek out others like themselves. The researchers modeled the effect of both immediate (contagion) and sustained (homophily) emotional reactions. They found evidence that there is both a sustained and an immediate effect that leads to YouTuber emotion correlating with audience emotion.
“Our social life might move more and more to the online sphere, but our emotions and the way we behave towards one another will always be steered by basic psychological processes,” Rosenbusch said. (IANS/JC)
(Online video watching, Online videos, Videos online, watching videos benefits, YouTube videos)
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The other factor is that the traditional players are very strong in the consumer laptop market. Top 3 players control more than 70 per cent of the market and strong portfolio, distribution, and channel reach as well as brand marketing has helped them massively. "New brands can surely make a dent in the consumer laptop market but are challenged by supply issues right now. Watch out for them in 2022 as and when supply situation eases up," Navkendar Singh, Research Director, Client Devices & IPDS, IDC India told IANS.
Dominated by HP Inc, Lenovo and Dell, the traditional PC market (inclusive of desktops, notebooks, and workstations) in India continued to be robust as the shipments grew by 50.5 per cent year-over-year (YoY) in the second quarter (Q2), according to IDC. Notebook PCs continue to hold more than three-fourth share in the overall category and grew 49.9 per cent YoY in 2Q21, reporting a fourth consecutive quarter with over 2 million units. Desktops also indicated a recovery as shipments grew 52.3 per cent YoY after recording the lowest shipments of the decade in 2Q20.
According to Prabhu Ram, Head, Industry Intelligence Group, CMR, driven by the pandemic and the associated accelerated pivot to remote work, learn and unwind culture, PCs have been witnessing heightened demand. "Despite the current supply chain constraints, PCs are here to stay in the new never normal. In the run-up to the festive season, established PC market leaders will continue to leverage their brand salience and gain market share," Ram told IANS.
HP maintained its lead in the India PC market with a 33.6 per cent share as its shipments grew 54.2 per cent annually. Dell Technologies continued to hold the second position with a 22.1 per cent share and an impressive 86.1 per cent YoY growth in 2Q21. Lenovo maintained the third position with a share of 17.8 per cent in 2Q21.
Arvind Suraj, Research Fellow, Jawaharlal Nehru University (JNU), said that there is always a trust issue with new brands. "You won't buy a laptop in 6 or 7 months just like smartphones. In this case, we often go for existing players. Brands like Lenovo, HP, ASUS and Acer have already gained our trust," he said. (IANS/ MBI)
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