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The online gambling or real-money gaming sector in India has undergone a recent boom. What is it about the betting industry that has seen steady growth, even as the Indian economy is being ravaged by the side effects of the pandemic?
Gambling has long been a part of Indian culture, whether over small wagers card games in family gatherings, or larger bets placed on India’s favorite sport, cricket. Thus, it is hardly surprising that India is one of the fastest-growing markets for online gaming and sports betting.
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But what are some of the factors that have contributed to the rise of online betting in India?
Easier availability of cheaper and more efficient technology.
One of the biggest reasons behind the rise of the online betting industry to the top is the easy availability of cheaper and more efficient technology. With more and more mid to low-tier smartphones flooding the Indian market, every citizen has access to the internet and betting apps.
The more people become dependent on the smartphone for all their needs, the more they get exposed to apps that are meant for pure entertainment. And the lure to make some extra money while playing a simple casino game on your phone seems like an irresistible offer indeed.
Throwaway data pack prices.
We have Ambani to thank for the dirt-cheap data packs that we can now buy to make content consumption easier than ever. Gone are the days where we would make a 1GB data pack last half a month.
With most telcos now offering cheap data packs with 1GB or 2GB to spend per day, people are enabled to use the internet to their hearts’ content. And before long, the many real-money gaming apps flooding the market are bound to attract users.
Digital payments such as UPI.
How would digital payments help people bet online? The answer is simple – the more easily you can spend online, the more you actually do!
Digital payment apps that run on the UPI infrastructure – Paytm, Google Pay, PhonePe, BHIM, Samsung Pay, Amazon Pay – have all made it possible for people to easily deposit money on betting sites or apps and enjoy wagering at any time.
Since more and more real-money gaming apps now accept these RBI-approved payment methods, Indians are more inclined to quickly deposit some spare cash and begin trying their luck at the games!
The lockdown breeds boredom.
This may seem like a frivolous reason behind the rise of online betting in India, but it is one that cannot be ignored. 2020 saw an incredible increase in the number of players that were betting online. And that trend has continued into 2021.
And there is a simple explanation for the same – the lockdown having cut down entertainment options for the general public, people already have very few choices. And real-money gaming or online betting happens to be one of those fun activities that you can engage in, without ever having to interact with another person, making it the perfect sport for a pandemic.
(Disclaimer: The article is sponsored and hence promotes some commercial links.)
With the festive season on in full swing, iconic brand Johnnie Walker, is all set to re-energize the country's after-hour culture. Through its one-of-a-kind campaign #RevibeTheNight, the brand brings together beloved music artists like Divine, Ritviz, Lisa Mishra, Taba Chake along with popular indie bands like When Chai Met Toast and Mad Boy Mink, among others to perform live across iconic community spaces in India.
The collaborative effort by Johnnie Walker aims to bring back the after-hour culture through live performances across popular hotspots in India. The brand's goal is drive social regeneration in India and bring back the vibe of socializing through local music artists and reignite the trade, driving social culture by executing the live events with Covid measures in place and a limited capacity audience capacity.
The collaborative effort by Johnnie Walker aims to bring back the after-hour culture through live performances across popular hotspots in India. | Photo by Vishnu R Nair on Unsplash
Prior to the world going into lockdown, the after-hour culture in India bloomed at celebrated community hubs, that eventually became a safe-haven for individuals, a place where they found their sense of self-expression and belonging, that fuelled progress. This community was driven through the culture of live music and enthralling performances that created their very own vibe, a vibe that built extraordinary, forever-lasting relationships. Through #ReVibeTheNight, one can reconnect with this community bringing music curated by artists who have a history of captivating crowds with their one-of-a-kind live experiences. Catch the gigs and live performances for artists in these venues/cities for the live performances.
(Artiicle originally published on IANSlife) (IANS/ MBI)
Keywords: johnnie walker, social, #revibethenight, performances, community, artists, culture, festivity, begin
By Nikhila Natarajan
In a continuing study on the effects of machine learning (ML) on public conversation, Twitter has confirmed that its algorithms amplify right-leaning political content. "In six out of seven countries - all but Germany - tweets posted by accounts from the political right receive more algorithmic amplification than the political left when studied as a group," Twitter blogged.
"Right-leaning news outlets, as defined by the independent organisations, see greater algorithmic amplification on Twitter compared to left-leaning news outlets." Since 2016, Twitter users are able to choose between viewing algorithmically ordered tweets first in their home timeline or viewing the most recent tweets in reverse chronological order.
"An algorithmic home timeline displays a stream of tweets from accounts we have chosen to follow on Twitter, as well as recommendations of other content Twitter thinks we might be interested in based on accounts we interact with frequently, tweets we engage with, and more. "As a result, what we see on our timeline is a function of how we interact with Twitter's algorithmic system, as well as how the system is designed."
The new research is based on tweets of elected officials of House of Commons members in Canada, the French National Assembly, the German Bundestag, House of Representatives in Japan, Congress of Deputies of Spain, House of Commons in the UK, and official and personal accounts of House of Representatives and Senate members in the US, as well as news outlets, from April 1 to August 15, 2020.
Tweets about political content from elected officials, regardless of party or whether the party is in power, do see algorithmic amplification when compared to political content on the reverse chronological timeline. | Photo by Sara Kurfeß on Unsplash
The study was conducted by Ferenc Huszar (Twitter, University of Cambridge), Sofia Ira Ktena (now at DeepMind Technologies), Conor O'Brien (Twitter), Luca Belli (Twitter), Andrew Schlaikjer (Twitter), and Moritz Hardt (UC Berkeley).
The questions probed were:
How much algorithmic amplification does political content from elected officials receive in Twitter's algorithmically ranked Home timeline versus in the reverse chronological timeline? Does this amplification vary across political parties or within a political party?
Are some types of political groups algorithmically amplified more than others? Are these trends consistent across countries?
Are some news outlets amplified more by algorithms than others? Does news media algorithmic amplification favour one side of the political spectrum more than the other?
Tweets about political content from elected officials, regardless of party or whether the party is in power, do see algorithmic amplification when compared to political content on the reverse chronological timeline. (IANS/ MBI)
Keywords: algorithmically, timeline, algorithmic, tweets, political, survey, twitter, study, germany, skew
Even as India celebrates reaching a milestone of 100 crore Covid vaccine doses, Snapdeal co-founder and COO Rohit Bansal on Friday lauded a man who facilitated 64 registrations for the vaccine on the CoWin portal. In a video shared on his Facebook and Twitter page, Bansal hailed Sonu Kumar as a "citizen celebrity".
Bansal said that Kumar not only helped "just co-workers and family but complete strangers too. With patience, empathy and uncanny jugaad". He added that Kumar joined him "many moons ago" and completed his open school from a parking lot.
"Education has helped this wonderful man enable others to get India back on track. Bravo! The CoWin portal on Thursday mentioned that a total of 100 crore vaccine doses has been administered so far to the eligible population under the vaccination drive in India, nine months after the nationwide inoculation programme was started to protect the people against Covid-19.
"It's a cause of significant celebration and happiness," Bansal said in the video. He said that while people just help a few around them, Kumar "bridged the digital gap" for 64 people, who were finding it difficult to register themselves online on the vaccine portal. Kumar said he doesn't feel that he has contributed much towards the 100 crore vaccine dose count. "I have been able to help only 64 people, if I was able to help more I would have been happier." (IANS/ MBI)
Keywords: cowin, covid, india, people, Rohit bansal, Sonu kumar, vaccine, snapdeal, registrations