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22 percent Indian TV programmes found depicting Tobacco are affecting Children

anti-tobacco messages are effective in countering the imagery of tobacco and prompting decision to quit

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A person smoking cigarette, Pixabay
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New Delhi, Feb 10, 2017: Twenty-two per cent of the Indian television programmes have been found depicting tobacco and broadcasting them despite 71 per cent viewers being children and adolescents, a report revealed on Friday.

The report titled ‘Evaluation of Tobacco Free Film and Television Policy in India’ conducted by Vital Strategies and supported by World Health Organization (WHO) noted that the implementation of the rule under the Cigarettes and other Tobacco Products Act was very low.

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The report added that anti-tobacco messages are effective in countering the imagery of tobacco and prompting decision to quit. It also called for better implementation of the act.

The film rule was legislated on October 2, 2012, and mandates that three forms of warning messages (anti-tobacco health spots, audio-visual disclaimers and static health warning messages) are broadcast when tobacco products, branding or use are shown in films and television programmes.

The study was conducted under the guidance of the Union Health Ministry. “An effective way of tobacco control would be to ingrain and indoctrinate the young minds, the children and the youths. If they could be weaned away from tobacco use, we believe that the battle is half won,” said Health Secretary C.K Mishra.

Present on the occasion, Nandita Murukutia, Country Director Vital Strategies, said: “The tobacco industry spends billions of dollars to mislead consumers by depicting tobacco use as glamorous or popular.”

According to Murukutia, when tobacco is depicted in films and TV Programmes, it’s doing the tobacco industry’s work for them. “Tobacco kills one million Indians every year and costs our economy $22.4 billion.

The objective of this study is to understand the importance of ‘film rule’ and the current gap in implementation,” said Murukutia. Murukutia urged the TV and film industry to recognise its responsibilities and work towards a tobacco-free culture. (IANS)

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Smoking marijuana may lead non-smokers to cigarettes

As cannabis use is much more common than cannabis use disorder, its potential impact on cigarette use in the general community may be greater than estimates based on studies of cannabis use disorder alone, the researchers said

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lung cancer
Cigarette smoking is injurious to health. Pixabay

If you only smoke marijuana there are higher chances that you may end up smoking cigarettes too, a new study suggests. According to the researchers, cannabis use is associated with an increased initiation of cigarette smoking among non-cigarette smokers.

While cigarette smoking has long been on the decline, marijuana use is on the rise and, disproportionately, marijuana users also smoke cigarettes, the researcher said.

Marijuana use can increase cigarette use too. VOA

“Understanding the potential links between cannabis use and cigarette initiation in youth is needed given that recent data suggest that cannabis use is more common among adolescents than cigarette use,” said co-author Renee Goodwin from the Mailman School of Public Health.

The analyses for the study, published in the Journal of Clinical Psychiatry, were based on data from the National Epidemiologic Survey on Alcohol and Related Conditions in 2001-2002 and 2004-2005, and responses from 34,639 individuals.

Also Read: Stop smoking and eat healthy to avoid obesity

The results suggested that marijuana use — even in the absence of cannabis use disorder — is associated with increased odds of smoking onset, relapse, and persistence.

They also found adults who smoke cigarettes and use cannabis are less likely to quit smoking cigarettes than those who do not use cannabis. Former smokers who use cannabis are also more likely to relapse to cigarette smoking, the researcher said.

Cigarette smoking can be increased in youngsters due to use of marijuana. Pixabay

“Developing a better understanding of the relationship between marijuana use and cigarette use transitions is critical and timely as cigarette smoking remains the leading preventable cause of premature death and disease, and use of cannabis is on the rise in the US,” Goodwin said.

As cannabis use is much more common than cannabis use disorder, its potential impact on cigarette use in the general community may be greater than estimates based on studies of cannabis use disorder alone, the researchers said. IANS