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50 percent of millennials in US prefer checking Snapchat first over other social media platforms : Survey

The survey involving nearly 10,000 college students found that 58 per cent of them check Snapchat over Facebook, Instagram, and LinkedIn combined

Snapchat Logo, VOA

New York, Mar 17, 2017: More than 50 per cent of millennials in the US prefer checking Snapchat first over other social media platforms such as Facebook, Instagram, and LinkedIn, the results of a new survey suggest.

The survey involving nearly 10,000 college students found that 58 per cent of them check Snapchat over Facebook, Instagram, and LinkedIn combined.

Instagram accounted for 27 per cent, Facebook for 13 per cent, and LinkedIn for two per cent, or a total of 42 per cent, showed the new data gathered by LendEDU, an online marketplace for student loans and student loan refinancing.

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The findings suggest that Snap Inc., parent company of messaging app Snapchat, may not only survive the volatile Wall Street environment, but prosper.

Snap Inc has been the word on Wall Street since it went public on March 2.

Snap rode its immense popularity to produce eye-popping numbers during its initial offering, with a first day closing price at $24.53.

In the days following the IPO, shares of Snap traded lower as exuberance and volume settled.

But the messaging app’s popularity among millenials (born between 1980 and and early 2000s)can help the company prosper in the stock market, according to the new results.

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“Overall, Snap’s access and importance to millennials will be the driving force behind their success in the stock market,” LendEDU said in a report on Thursday.

For the study, LendEDU has gathered this data under license from polling company WhatsGoodly.

According to Snap, the majority of Snapchat users are aged 18-to-34 years old. On an average, these users visit the app 18 times a day for a combined 25 to 30 minutes.

Additionally, users younger than 25 visit the application more than 20 times a day for more than 30 minutes. (IANS)

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Facebook: WhatsApp Business App Has Over 3mn Users

WhatsApp Business app has over 3mn users: Facebook

WhatsApp Business app has over 3mn users
WhatsApp Business app has over 3mn users. Pixabay

Over 3 million people are actively using WhatsApp Business app, says Facebook CEO Mark Zuckerberg.

He said this during the social media giant’s Q1 2018 earnings call, the VentureBeat reported late on Wednesday.

WhatsApp Business, a standalone app separate from the other version of WhatsApp used by 1.5 billion people, was launched in January for Android users in six countries including India, Indonesia, Italy, Mexico, Britain and the US.

WhatsApp Business competes with services like Apple’s Business Chat and RCS messaging for Android and Facebook’s own Messenger Platform, chat apps all built around connecting businesses with customers.

While WhatsApp Business is still being rolled out, conversational commerce through things like payments on Messenger will also be important to the social media giant, the report said.

The Facebook's image.
Facebook. Pixabay

“Over the next five years we’re focused on building out the business ecosystems around our apps like Instagram, WhatsApp and Messenger,” Zuckerberg said.

“I think what you’re going to start to see are people interacting with Pages that you follow, Pages on Facebook or Instagram.

“You see content from that Page, and you can click through to a message thread, and then you can either get customer support or complete a transaction or do a follow-on transaction, and that will be very valuable for businesses so we view the payment in that context, not as the goal but as something that’s helping the business and the person succeed at having a transaction or doing what they’re trying to do,” Zuckerberg noted.

Also Read: This creepy app uses WhatsApp data to let users ‘spy’

WhatsApp Business, available on Google Play Store, makes it easier for companies to connect with customers, and more convenient for its users to chat with businesses that matter to them.

The new app, which is yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account.  IANS