Anthyesti Funeral Services: NRIs can now book funeral services in Bengal online

A former techie, Shruti Reddy who belongs from Hyderabad and now lives in Kolkata, has started end-to-end funeral services providing agency about six months ago

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A Hindu cremation rite
A Hindu cremation rite, Image source: wikimedia Commons
  • Anthyesti Funeral Services Private Ltd, has managed 60 cases mid-March and end-June
  • Shruthi Reddy’s start-up company provides funeral assistance at four mortuaries in Kolkata – Keoratala, Nimtala, Garia Adimahasmashan, and Ramakrishna Mahasmashan
  • The Funeral service company provides assistance to Bengalis, Arya Samajis, Biharis, Marwaris, Sindhis and Punjabis among Hindus

KOLKATA: If a near one dies while you are abroad, and there is no one you know who can help, Shruthi Reddy is there for you. A young women entrepreneur has taken an initiative to organize hassle-free and trustworthy funeral rites of their near and dear ones.

A former techie, Shruti Reddy who belongs from Hyderabad and now lives in Kolkata, has started end-to-end funeral services providing agency barely six months ago. Hindustan Times reported that her start-up , Anthyesti Funeral Services Private Ltd, has managed 60 cases mid-March and end-June. They provide online booking services as well.

From organizing body preservation to getting the hearse van and certified priests for Hindus and Sikhs, providing funeral helpers and conducting ‘shradh ceremony’- different packages are available for different communities.

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“There are many people living in Kolkata, especially non-Bengalis and the Bengali families whose close ones are NRIs, who have no one to help when they need to organize a funeral. we provide the entire service, from bringing the hearse van, completion of the cremation as well as ‘shradh‘ ceremony for deportation of bodies abroad when necessary,” Reddy explained what are the services provided, to Hindustan Times.

“As families are getting smaller, more people are in need of help for organizing funeral rites of their close ones. We maintain links to the police, hospital authorities, mortuaries and foreign embassies to ensure the mourning families face no further harassment,” said Reddy.

Anthyesti Funeral Services Logo. Image source: plus.google.com
Anthyesti Funeral Services Logo. Image source: plus.google.com

Last year in 2015, Reddy organized a Funeral of a relative and encountered a lot of trouble and hassle that many people go through when they there is no one to assist. And this idea struck her to provide funeral assistance to such people. Then they have to rely upon funeral touts and dubious priests who exist in a large number.

Her start-up provides funeral assistance at four mortuaries in Kolkata – Keoratala, Nimtala, Garia Adimahasmashan, and Ramakrishna Mahasmashan. They provide assistance to Bengalis, Arya Samajis, Biharis, Marwaris, Sindhis and Punjabis among Hindus.

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The package ranges between Rs 40,000 and Rs 45,000- including the charges of hiring the hearse van and the completion of ‘shradh‘ ceremony along with vegetarian meal serving up to 60 guests. Although, the package for Biharis and Gujratis ranges from Rs 75,000 to Rs 80,000. The highest priced package is for Marwaris that is above Rs 1 lakh. And the cheapest package is for Bengalis since they have less funeral rituals to perform.

On different packages for different communities, Reddy said to theIndiandiaspora.com that “The package for communities differs because they have different rites and rituals. While the Bengalis prefer electrical crematoriums, non-Bengalis prefer the wooden pyre. Marwaris and Gujaratis have longer puja sessions as compared to those of Bengalis”.

Although, you can seek services for any particular rites also instead of the whole package. Reddy said, “Our aim is to standardize the unregulated funeral rites industry”.

–  prepared by Akanksha Sharma of NewsGram. Twitter: Akanksha4117

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