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ASUS Zenfone Zoom: Is it a phone or a camera?

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Photo: www.kolomgadget.com

From the times when having a camera on your phone seemed miracle, ASUS ZenFone Zoom now comes with a revolutionary 13-megapixel 10-element primary camera with 3x optical zoom, laser focus and dual flash.

With loads of features and such high camera quality, once again ASUS ZenFone series has shaken the market.

What works for this smartphone?

According to general consensus, an optical zoom camera (as in Samsung Galaxy K zoom) should pop out of the main body. But the 10-element HOYA lens kit camera — including two prisms — in Zenfone Zoom does all the zooming inside the casing.

Taiwanese mobile maker ASUS offers a leather finish back panel in the ASUS ZenFone Zoom

Taiwanese mobile maker ASUS offers a leather finish back panel in the ASUS ZenFone Zoom

With its ultra-thin 5 mm edges and hardware technology that gives clearest and sharpest images, Zenfone Zoom puts DSLR-like photography experience in your pocket – giving a total of 12x zoom and 5-cm macro focus.

The device enables auto-focus in 0.03 seconds, helping click a photo in a blink. The 4-stop optical image stablizer (OIS) enhances image quality by reducing “shakes” while clicking pictures.

We tested the device with its nearest competitor Google Nexus 6P and guess what? It beats 6P, producing sharper and clearer pictures even in low-light condition. But 6P tops zoom with its front-facing camera.

Coupled with a Panasonic Smart FSI image sensor, ZenFone Zoom captures more light and more color — in both natural and low-light compositions. You can turn on the night mode by touching an icon similar to an owl’s eyes.

The rear camera benefits from dual-LED Real Tone (and blinding) flash for natural indoor portraits. The manual mode is quite detailed and even indicates if the subject or the frame is straight or tilted with its on-screen tilt-meter.

It has a total of 19 photo and video taking modes inbuilt into the software — including features like time-lapse, pano-sphere and slow-motion.

Apart from an impressive camera, the phone comes with a sleek design. The device boasts of a 5.5-inch 1920×1080 full high-definition IPS ASUS TruVivid technology display for enhanced detail.

The Corning Gorilla Glass 4 offers twice the drop-damage resistance of its predecessor and a 2.5X increase in retained strength. Chip manufacturing major Intel has provided a powerful 64-bit Quad-core Atom 2.5 Ghz Z3590 processor to give computer-grade performance.

The device has a 4GB DDR3 RAM making operations smooth and easy. We did not experience any lag while multi-tasking and playing games.

The 128GB on-board memory and option to expand memory with a micro SD card gives a user ample space to store multimedia files. Equipped with BoostMaster fast-charging technology the charger filled up the phone’s battery in approximately an hour.

The 3,000 mAh battery lasts for a day under normal use, including data on for seven hours and music playback for 70 minutes.

What does not work

Although the zoom is quite impressive, the phone takes a lot of time to zoom in or out for clicking images. Prolonged gaming or keeping mobile data on tends to heat up the phone a bit.

The leather finish at the back is impressive but also makes the phone slippery. At Rs.37,999 the company could have included a fingerprint scanner into the device.

Verdict: Well, it’s an all set phone to go with, keeping in mind the Nexus 6P or Moto X style, you can also consider ASUS ZenFone Zoom with high expectations. A superb phone for photography lovers. (IANS)

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Vivo opens online store in India

The Vivo innovative range will be available in 10,000 postal service areas (pin codes) across the country, the company said.

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Vivo to open E-stores in India to increase its market. Wikimedia Commons
Vivo to open E-stores in India to increase its market. Wikimedia Commons
  • Vivo is opening online stores in India in order to expand its market.
  • With new E-stores, the smartphones will be available to customers all over India.
  • The company is also thinking of launching an E-store app to make it convenient for people.

In a bid to expand its online presence, Chinese smartphone maker Vivo on Monday launched its E-store in India that will deliver products and services across the country.

“With the new E-store, Vivo’s innovative range of smartphones will be available to our customers across the country with special launch offers,” Kenny Zeng, Chief Marketing Officer, Vivo India, said in a statement.

Vivo will sell its phones through E-stores in India now.
Vivo will sell its phones through E-stores in India now.

The Vivo innovative range will be available in 10,000 postal service areas (pin codes) across the country, the company said.

The handset maker also announced its “Launch Carnival” under which, it is offering benefits on smartphones from January 16-18.

Buyers will get discount coupons worth up to Rs 2,000 on select smartphones, 12-month zero-cost EMI and one-time screen replacement in Vivo V7 and V7+ smartphones, the company said.

The company is also planning to launch its E-store application with features such as Augmented Reality (AR) support with the live chat option to help customers make purchase decisions. IANS

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