Every year markets in the capital display a huge variety of Rakhis, and every year there exists a trend of a type of Rakhi. Well, this year the trend and one which is a huge success among Delhi’s youth are rakhis bearing a caricature of Prime Minister Narendra Modi.
The other types of rakhis, which are giving a tough competition to the Modi rakhi, are those which bear caricatures of Chhota Bheem, Mighty Raju, Ben 10, Diego, Ninja Hathori, Doraemon and Pokemon.
Another rakhi in hot demand is a combination of Chhota Bheem and Modi with “Desh ka Hero” written across it.
” NaMo rakhis are must have for staunch BJPites like us. But, you will be surprised to see how kids are recognising him and are willing to buy the rakhis as well,” says Mukesh, owner of a shop in Lajpat Nagar.
The popularity of the Prime Minister has increased among little kids, owing to televisions. Indian markets always come up with interesting trends during festivals each year, so it was not surprising at all that such an unthinkable and interesting combination of Chhota Bheem and Narendra Modi came up. Moreover, these rakhis are selling like hot cakes now.
“I have seen him on TV. I am sure my colony friends will be jealous of me when I show them my unique Modi rakhi. He is as popular as Chhota Bheem or Ben 10. Everyone has Spiderman rakhis, so I want a Modi rakhi from my sister this year,” says a little kid who was shopping with his mother in Laxmi Nagar.
Though the tiny tots are enthusiastic about the NaMo rakhis, the older ones are skeptical. They wonder if wearing a NaMo rakhi would mean that they are voluntarily showing their solidarity to BJP. Some even wonder if it is strategic campaigning on part of the BJP government.
In past few years, the industry has seen a drastic growth
There are several reasons which are making this industry flourish in India at such a fast pace
For over a decade, the call center industry in India has reached at least US$710 million in revenue. Experts are expecting the industry to grow considerably in the coming years on account of a steady influx of foreign investors.
At present, there are a lot of call centers in India and nearly every multinational company has outsourced their customer service to the country. Call centers, after all, can help in terms providing better customer outreach and flexibility according to www.ameridial.com. More so, it has become essential for companies to set up call centers in India as a means to lessen costs and, more importantly, achieve better growth.
Indeed, it’s not so hard to think about the reasons why India has been preferred as a call center hub by a lot of foreign corporations. For a fact, these reasons are too obvious to begin with.
Ever since it lifted obstacles that have gotten in the way, the Indian government was able to prioritize the growth of the call center industry as an important economic driver, and it has continued to do so today. With such a strong backing from policymakers, the business process outsourcing environment in the country continues to prosper.
A competitive workforce
The first thing that’s on this list is the Indian workforce itself. A lot of companies are looking towards India not because it’s cheaper to set up a CRM arm there. It’s the Indian employees themselves that encourage companies to invest. What with a great wealth of skilled and professional workers, India is a powerhouse when it comes right down to supplying qualified individuals to the job of engaging clients from overseas.
But aside from the abilities of Indian workers along the lines of customer service, it is their capacity to speak English is what drives companies from Canada and the United States to expand their operations across the subcontinent. Language, after all, is an important factor of effective CRM, and with an Indian workforce, companies can get a competitive edge.
An effective training environment
One reason why Indian call center workers are valuable is that they are constantly trained. Nothing else can provide better results than a worker who has just updating his skills through re-training. For foreign investors, this has been one of the most notable reasons they prefer to establish a foothold in India.
Investments in IT
Apart from being a call center hub, India has also been regarded as one of the world’s most important tech hubs, standing side by side with Silicon Valley. Recent forays into the IT industry has introduced several innovations that have also impacted other industries as well. Call centers are not exempted from these disruptions since they are currently reaping the benefits of updated technologies and infrastructure.
There are still a lot of reasons that can very well define the successes of the Indian call center industry. What’s important is that the industry enjoys a large share of the global call center pie, providing employment and driving growth for the years to come.