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Coca-Cola marks 100 years of quintessential glass bottle

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By NewsGram Staff Writer

It’s not only the distinctive and delectable taste of Coca-Cola that rules the hearts of zillions of people worldwide, but it’s also the curvaceous glass bottle of the beverage that offers it a striking identity around the globe.

The Coca-Cola bottle can be coined as one of the artistic creations of the 20th century. In 1915, the Coca-Cola Company issued a creative challenge to a handful of U.S. glass companies to develop a “bottle so distinct that one would recognize it by feeling in the dark or lying broken on the ground.”

The company finally selected the design made by Alexander Samuelsson, the chief designer of the Root Glass Company. After its launch, it created a mind-blowing inspiration and enthusiasm among various people, from erudite to ignorant.

The company will be celebrating 100 years of the iconic glass bottle this year. It will celebrate the centenary by launching different campaigns that include new ads featuring iconic celebrities like Marilyn Monroe, Elvis Presley and Ray Charles. The advertisements will also show the stars being “kissed by” the Coca-Cola bottle, an experience shared across generations for the last 100 years.

“The Coca-Cola Contour Glass Bottle is a design classic, which has stood the test of time and fashion changes,” said Bobby Brittain, Marketing Strategy and Activation Director, Coca-Cola, Great Britain.

“We wanted to create a campaign that celebrates the rich history and heritage of Coca-Cola bottle throughout the past 100 years, and show how it continues to endure as a pop culture icon,” he added.

To make the anniversary memorable, the company will organize a competition named as ‘#Mashupcoke.’ The idea is to make Coca-Cola bottle with three colors: red, black and white with the theme ‘recreate and imagine vintage Coca-Cola bottle’.

“We wanted to celebrate our past, while simultaneously writing our future, through design,” explains James Sommerville, Coke’s Vice President, Global Design.

“The resulting posters are as unique and varied as their creators – each an expression of individuality linked together by the Coca-Cola bottle,” he added.

Many of these pieces will be featured in a global campaign commemorating the 100th anniversary of the Coke bottle. Selected artwork will include ‘The Coca-Cola Bottle: An American Icon at 100 and The Coca-Cola Bottle Art Tour: Inspiring Pop Culture for 100 Years.’ The pieces will also be featured on Facebook, Twitter, Pinterest and Instagram.

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Offbeat Blend of Food and Ambiance: Know About These Weirdest Restaurants Here!

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Restaurants
Restaurants in the world. Pixabay

Sep 05, 2017: Restaurants these days are breaking away with archaic customs. We all love to eat offbeat treats in wondrous ambiances. Call it an anniversary, birthday party, promotion party, or engagement – everyone loves to go to strange restaurants where there is a combination of fantastic food and ambiance.

You might have visited myriads of restaurants but under mentioned are the exquisite places you would never want to miss out. These weirdest restaurants around the globe are known for their unique atmosphere which will impel you to feel as if you are in another century.

1-  Dinner In The Sky 

Dinner in the Sky 2012 Vilnius, Lithuania. Wikimedia

Dinner in the Sky is a Belgian based quirky restaurant which uses a crane to raise its coffee shops, table and staff 150 feet into the air. Forbes magazine named it one of the world’s ten most bizarre restaurants. It has portable administrations accessible in 15 countries and has operations in different urban communities including Paris and Las Vegas.

2 – Modern Toilet:

Two persons eating at bathroom themed Modern Toliet in Taipei, Taiwan. Wikimedia

Modern Toilet Restaurant is a one of a kind bathroom themed eatery chain, situated in Taiwan, with a few branches all through Asia. Everything you see here in the three-story eatery is all based on the bathroom items. The seats are non-working toilets; beverages are served in miniature urinals and dishes on plastic toilet bowls.

4 – Ithaa Undersea Restaurant 

Inside Ithaa restaurant. Wikimedia

This 15 feet below the sea level restaurant, Ithaa, means mother of pearl in Dhivehi is located at Conrad Maldives Rangali Island in Alif Dhaal Atoll in the Republic of Maldives. It has space for 14 members who can enjoy gratifying food while savoring the great maritime.

4– O.NOIR 

O.NOIR Restaurant –Toronto, Canada. Facebook

O.NOIR is Canada’s “Dine in the Dark” restaurant that has conveyed an exceptional culinary experience to visitors from close and far. O.NOIR Toronto welcomes visitors to encounter beverages, food, and discussion – without the use of sight.  This restaurant prohibits cell phones, torches, luminescent watches from taking inside. The food is served in an unlit dining room, and the session continues for two hours.

Also Read: These 4 Lesser Known Resorts in India are Perfect for a Vacation! 

5 – Safe House 

Safe House –Milwaukee, USA. Facebook

This restaurant has spy based theme on CIA definition. Another peculiar thing about the place is that it requires a password to enter.

6 – De Kas

De Kas– Amsterdam, The Netherlands. Facebook

This stunning restaurant with fresh food straight from the garden is served here. Veggies and fruits are picked only at the time of the order.

7 – The Bubble Room 

The Bubble Room – Captiva Island, Florida. Facebook

Constructed in 1979 with splendid pastel hues, this eatery highlights toys of 1930’s and a considerable volume of old motion pictures and scenes. Bubble Scouts (servers) move around in caps and styles.


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Elephant Parade comes to India for the First Time: Statues of 101 life-sized baby elephants transformed into Beautiful works of Art

The parade will travel across the country from November 2017 to March 2018

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Elephant Parade
101 Elephant statues are decorated by artists for the Parade. Wikimedia
  • Elephant family, an NGO, organizes the annual exhibition elephant parade
  • The Elephant Parade is happening in India for the first time
  • The NGO raises awareness for the importance of saving elephant species

August 24, 2017: Statues of 101 life-sized baby elephant that have been transformed into beautiful works of art will be exhibited in Indian cities as part of the 22nd edition of the international “Elephant Parade”, happening in the country for the first time, it was announced here on Wednesday.

“Elephant Parade” is an annual exhibition, that is organized in different cities across the world by NGO Elephant Family to raise awareness for the need for conserving elephants.

ALSO READ: A 20-year-old Elephant gets blessing at a Kerala Church

The organizers say that 20 per cent of the net profits from the show are donated to elephant welfare and conservation projects.

The parade will travel across the country from November 2017 to March 2018.

For this, leading Indian artists, fashion designers, design institutes, tribal painters, and celebrities were engaged to turn 101 elephant sculptures into unique masterpieces, creating a striking spectacle of color to celebrate one of India’s most beloved and endangered animals.

The painted elephants will be displayed in herds in prominent cities to be photographed, hugged and kissed by admiring audiences as part of what has become recognized as the world’s biggest public art event.

The parade aims to generate funds to secure 101 elephant corridors across India for the pachyderms, who face the risk of displacement through fragmentation of their habitat and human disturbances.

Thus, after the public displays across Indian cities, the elephants will then be sold at two high profile auctions in Mumbai and London to raise funds.

“We will celebrate the magnificence of the iconic Asian elephant, generating mass awareness of their plight and making everyone smile at the same time,” said Ruth Powys-Ganesh, the CEO of Elephant Family in India.

“With the support of the world’s top creatives, the 101 painted elephants will move us closer to our target to secure a network of 101 elephant corridors – vital strips of habitat that reconnect India’s forests, the number one priority for this species,” she added.

Other Asian cities where the parade has been held include Suzhou, Bangkok, Chiang Mai and Hong Kong. It has also been held in Taiwan. (IANS)

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India-Bahrain Art Exchange: The event in New Delhi to Feature Work of 30 Artists from across the World

Indian art scene is considered among the most developed in the region with great talent, therefore, India will be a huge platform for artists to showcase the artwork of Bahraini artists

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Encouragement of Indian artists and Bahraini artists
A painter working for Islamic Art annual fair. Wikimedia
  • Rouble Nagi has teamed up with Kaneka Sabharwal to show an initiative, that aims at connecting creative enthusiasts from Bahrain and India
  • The event will be conducted later this year, in Mumbai and New Delhi 
  • The event is set to feature work of around 30 artists including the significant presence of Bahraini female artists 

New Delhi, August 17, 2017: Indian art doesn’t seem to show any signs of abatement in the international art world, and eminent artist and philanthropist, Rouble Nagi is all pumped up to show the master that she is.

Rouble Nagi Art Foundation has teamed up with Kaneka Sabharwal to show an initiative, first of its kind, that welcomes contemporary artists from the entire world and aims at connecting creative enthusiasts from Bahrain and India through an unparalleled exchange program. The initiative is supported by the government of India.

“I was very keen to create something that will fall in line with the emergent global consciousness that has entered the international art scene. I wanted to introduce the world to contemporary Indian art and bring global art to the country so that the relationship with art is much more intimate and undeviating. The event won’t be limited to showcasing art but also consists of art-talks so as to open a dialogue between international artists,” mentioned Rouble Nagi, in the ANI report.

“This initiative aims to give a platform to Bahraini and Indian artists, exposing them to local and international aspirational values, as well as creating economic capital from the cultural capital,” she added.

ALSO READ: Indian art gaining worldwide recognition. 

The event which is to be conducted later this year in Mumbai and New Delhi will be held under the patronage of Her Royal Highness Princess Sabeeka Bint Ibrahim Al Khalifa, wife of the King of Bahrain, President of The Supreme Council For Women ArtBab. She produces art on an iPad, and is going to visit India for the very first time.

The event is all set to feature work of around 30 artists, ranging from impressive video art installations, eclectic pop art, to contemporary sculptures and the significant presence of Bahraini female artists.

Balqees Fakhro, Faika Al Hasan, Jamal Abdul Rahim, Khalid Farhan, Lulwa Al Khalifa, Nabeela Al Khayer and Omar Al Rashid are some of the Bahraini artists who will be showcasing their works.

There will also be an exhibition of the artistic dexterity of the underprivileged children, who are supported by the Rouble Nagi Art Foundation.

Kaneka Sabharwal, Co-Founder of ArtBAB and Founder of Art Select and Jonathan Watkins of Birmingham’s Ikon Gallery, who is also chair of ArtBAB’s international selection committee, will be the curator of the event.

“Bahrain, which traces its roots to one of the oldest civilizations in the world, the Dilmun Empire, has a rich history of art and many historians assert that the art came to the kingdom of Bahrain from India. The Bahrainis are known to have some of the best art collections and I want to introduce art collectors and enthusiasts around the world to the talent of Bahraini artists,” noted Kaneka, who moved to Bahrain in 2009.

According to Dr. E M Janaki, CEO Tamkeen, art sector has not only locally but across the region, achieved importance as an engine of economic growth.

ALSO READ: Indian art: The folkish inclination 

Indian art scene is considered among the most developed in the region with great talent, therefore, India will be a huge platform for artists to showcase the artwork of Bahraini artists.

The vision is to bring together an art alliance that isn’t limited by geographies and widens the conception of art, in regard to which, the multi-cultural arty affair will be host to a bevy of notable guests from various spheres, including political and corporate.

-prepared by Samiksha Goel of NewsGram. Twitter @goel_samiksha