Thursday April 26, 2018

Goods of daily use to promote Indian languages


By Arnab Mitra & Arka Mondal

Kolkata: T-shirts, jeans and other apparels with catchy English taglines and words have flooded the market and are endangering our Indian languages and our culture. At such a juncture, using Indian dress forms and other commodities as a tool to uphold Indian languages is highly appreciated.  The endeavor is aimed at reviving Indian languages that are getting corroded owing to a certain generation of people who are readily aping western cultures.

If a person finds Bengali writings on commodities that are used frequently then there is a great scope that the person gets reminded of his roots. Harping on the idea, Kolkata-based artist Saumi Nandi made good use of cups, mugs, saris, shirts and painted them with Bengali scripts.



An exhibition of the goods made by Saumi Nandi is being held at Academy of Fine Arts, Kolkata.

Recalling that Indians are getting detached from their roots, Saumi Nandi said, “a race cannot move forward forgetting its roots. Despite achieving Independence in 1947, a section of an elite Anglo-Indian faction kept propagating the western culture.” She further said, “this group made a system where the Indians will get alienated from their own culture and be subservient to the Western culture.”

Saumi Nandi further said that if the commodities with writings in Indian language are popularized in the country then it will provide a huge boost to the initiative of spreading the importance and richness of our culture.

Nandi mentioned that though NRIs are trying relentlessly to revive Indian culture and there is a dearth in funding for such initiatives. However, it is a particular section of the Indian population that is forgetting its roots and favoring westernized culture.

Notably, people from all walks of life visited the exhibition. The overwhelming response also included students  and it is indeed a good sight that such initiatives are catching the fancies of the youths.

The week-long exhibition by Saumi Nandy at Academy of Fine Arts will end on 27th of November.

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Swiggy to use digital payments for delivery fleet

Founded in 2014, Swiggy aims to "change the way India eats" and is currently operational in cities like New Delhi, Gurugram, Mumbai, Pune, Kolkata, Bengaluru, Hyderabad and Chennai among a few others

Another step towards digitizing India
Encouraging Digital Transactions by exempting service tax on Cards (Wikimedia commons)
  • Swiggy is an online food ordering platform
  • It will now allow digital payments for delivery feet
  • this method will prevent any leakage in cash payment process

Online food ordering and delivery platform Swiggy on Monday said it would use privately-run ICICI Bank to allow its delivery fleet to make digital payments.

“Through the use of Unified Payment Interface (UPI)-based solution for instant fund transfers and automated cash deposit machines at ICICI Bank branches and ATMs across the country, the delivery fleet will have a hassle-free way of transferring funds,” the company said in a statement. Swiggy operates with a fleet of over 20,000 delivery persons delivering food from over 25,000 restaurants across 12 cities.

These digital payments will prevent leakage in cash payments. Wikimedia Commons

With cash-on-delivery being a widely used method of payment on the platform, the digital payment methods allow the delivery men to quickly transfer the funds to Swiggy, saving their time, according to the statement.

“With the delivery fleet being the backbone of Swiggy, the adoption of the digital payment solutions will support the ease of operations and save their time and thousands of kilometres of travel,” said the company’s Chief Financial Officer (CFO) Rahul Bothra in the statement. The digital payment methods will also help in preventing any cash leakages, the company said.

Also Read: Rise Of Digital Media Unstoppable: Experts 

Founded in 2014, Swiggy aims to “change the way India eats” and is currently operational in cities like New Delhi, Gurugram, Mumbai, Pune, Kolkata, Bengaluru, Hyderabad and Chennai among a few others. IANS

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