Monday December 18, 2017
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How words play their game

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By Anjali Gursahaney

A new mouth and an unstrained idea for Indians that comes to fore is ‘blogs’. There has been a lot of fuss about creating our own blog which has become a status symbol and a marker of identity. There is an ongoing tussle between Blogspot and WordPress and people are trying to figure out which one is better and why.

Earlier, Blogspot had a larger number of bloggers. But ever since WordPress has become the ‘new cool’, people are more enthusiastic about it. It can be said that since it includes the word ‘press’ in it, people are getting more passionate about it. Blogspot was launched on August 23, 1999, while WordPress was launched on August 8, 2005.

Photo credit : spillspace.com
Photo credit : spillspace.com

There is no doubt about it that WordPress is better than Blogspot as it includes many new and different features in it. If we compare them, we will see that they both have their own pros and cons. Where on one hand, Blogspot is free, reliable, easy to use and also has decent selections of templates. On the other hand, the drawback of Blogspot is that it has limited features, there is no premium framework and Google is not accountable when it distributes our content.

Also, WordPress has multiple features as its software is free, extremely flexible and feature rich, it can be customized as per our needs  (especially with web design/development knowledge), easy-to-use without coding knowledge, wide-variety of free and premium themes and the most important part is that you own your content.

However, there are few disadvantages of WordPress as well. For instance, theme customization can be difficult for beginners, it also requires paid web hosting

and a domain name but some web hosts are unreliable. Last but not the least, it is easier to hack blogs on WordPress rather than on Blogspot.

Preksha Buttan told NewsGram, “I have recently joined Blogspot and it is good platform for starters. Also, it is an amazing platform for those who don’t want to earn and just write because they want to pursue their passion.”

On the other hand, Simran Keswani has entirely different view as she prefers to use WordPress rather than Blogspot. She said, “WordPress is any day better and is the new cool. It has amazing themes and Blogspot on the other hand, has a lot limitations, like you cannot update pictures more than 1 GB.”

It can be concluded by saying, Blogspot is easy for beginners and is for people who love writing. While WordPress is for people who want to earn money by writing. In my opinion, people who have been on Blogspot from a long time aren’t too keen to shift from it , as they think that they might lose their followers. Or may be they don’t find the need to use WordPress.

Picture Credit : zedge.net
Picture Credit : zedge.net

People’s reluctance has been witnessed earlier as well – Orkut and Facebook are one of the examples.  Earlier, people did not like Facebook much, but because Facebook offered privacy and many other features people eventually shifted to it. Another example is Hangouts of Gmail versus Google Talk .

Thus, we can clearly say, that although people are not very comfortable moving from one thing to the other, yet over the passage of time, their perceptions change. Perhaps it will also change for WordPress too.

The debate is still on!

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Google gets the better of Facebook as top referral source for publishers

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

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Google has beaten Facebook to become publishers' main source of external page views over the course of 2017
Google has beaten Facebook to become publishers' main source of external page views over the course of 2017. VOA
  • Google webpage traffic increases considerably
  • Facebook went down by 26% in January as compared to last year
  • Video publishing feature might has add up to the Facebook traffic

San Francisco, Dec 12,2017: Google has beaten Facebook to become publishers’ main source of external page views over the course of 2017, a new data showed.

Google used to be the main source of referral traffic for web publishers. Then Facebook eclipsed it, ReCode reported late on Monday.

According to digital analytics company Parse.ly, Google sent more traffic than Facebook to publishers — Facebook sent 25 per cent less traffic to publishers in 2017, while Google increased its traffic by 17 per cent.

In January, Facebook provided nearly 40 per cent of publishers’ external traffic which is now down to 26 per cent.

Google web traffic
Google AMP feature has helped it to add up to the web traffic

Google, which started the year at 34 per cent, generated 44 per cent of the total traffic.

Parse.ly pointed out a number of factors for this turnaround.

In 2016 Facebook tweaked its algorithm to prioritise posts from friends and family over publishers.

Also, Facebook’s “Instant Articles” feature, where the service hosted some publishers’ content directly but promised to send more readers to the original site as well, has declined in importance, the analytics company found.

Since users can now publish videos directly on Facebook, this might have affected how many links to web stories publishers put on their Facebook pages.

Google’s “accelerated mobile pages” (AMP) feature, which also hosts publishers’ content directly on Google’s servers, became more important over the year.

AMP stories – typically from news publishers – are surfaced at the top of mobile search results as “Top Stories,” which drives clicks. (IANS)

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Facebook Introduces Digital Training and Start-up hubs in India to Promote Digital Economy

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Facebook launched digital training in India
Facebook launched digital training in India.Pixaby.

New Delhi, Nov 23: Facebook on Wednesday introduced its digital training and start-up training hubs in India aimed at helping small businesses and people grow by giving them the digital skills they need to compete in today’s digital economy.

Facebook said it plans to train more than half a million people in the country by 2020 through these online training hubs, which are being rolled out first in India.

The learning curriculum which is personalised to the individual’s needs and available in English and Hindi on mobile, the social network, which is used by 217 million people in India, announced.

“We believe the best way to prepare India for a digital economy is by equipping people with the tools, knowledge, and skills they need to succeed,” said Ritesh Mehta, Head of Programmes, Facebook, India and South Asia.

To develop the learning curriculum, the social network worked with several organisations, including Digital Vidya, Entrepreneurship Development Institute of India (EDII), DharmaLife and the government’s StartupIndia initiative.

The curriculum includes vital skills for digital skill seekers and tech entrepreneurs, including how to protect their ideas, how to hire, how to go about getting funding, what regulations and legal hurdles they need to consider, how to build an online reputation, and a host of other critical skills.

This could mean teaching a small business owner how to create an online presence; helping a non-profit reach new communities and potential donors; or it could mean helping a tech entrepreneur turn their product idea into a startup through practical business advice.

Facebook said its digital training hub would provide free social and content marketing training for anyone – from students to business owners – who is looking to develop their digital knowledge and skills.

According to new research by Morning Consult in partnership with Facebook, small businesses use of digital translates into new jobs and opportunities for communities across the country.

Since 2011 Facebook has invested more than $1 billion to support small businesses globally.

The “Boost Your Business” and “SheMeansBusiness” initiatives have trained more than 60,000 small businesses, including 12,000 women entrepreneurs, in India, Facebook said. (IANS)

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Facebook, Google, Bing and Twitter Join The Trust Project to Help Users Combat Fake News

In their bid to combat fake news and help readers identify trustworthy news sources, Facebook, Google, Twitter and several media organisations have joined the non-partisan "The Trust Project"

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To Combat Fake News
To Combat Fake News Facebook, Twitter , Google have joined 'The Trust Project'. PIxabay.

San Francisco, Nov 19: In their bid to combat fake news and help readers identify trustworthy news sources, Facebook, Google, Twitter and several media organisations have joined the non-partisan “The Trust Project”.

“The Trust Project” is led by award-winning journalist Sally Lehrman of Santa Clara University’s Markkula Centre for Applied Ethics.

Starting from Friday, an icon will appear next to articles in Facebook News Feed.

When you click on the icon, you can read information on the organisations’ ethics and other standards, the journalists’ backgrounds, and how they do their work.

“Leading media companies representing dozens of news sites have begun to display ‘Trust Indicators’. These indicators, created by leaders from more than 75 news organisations also show what type of information people are reading a” news, opinion, analysis or advertising,” the university said in a statement.

Each indicator is signalled in the article and site code, providing the first standardised technical language for platforms to learn more from news sites about the quality and expertise behind journalists’ work.

“Google, Facebook, Bing and Twitter have all agreed to use the indicators and are investigating and piloting ideas about how to best to use them to surface and display quality journalism,” the university said.

German press agency DPA, The Economist, The Globe and Mail, the Independent Journal Review, Mic, Italy’s La Republica and La Stampa, Trinity Mirror and The Washington Post are among the companies starting to go live with “Trust Indicators” this month.

The Institute for Non-profit News has developed a WordPress plug-in to facilitate broader implementation by qualified publishers.

“An increasingly sceptical public wants to know the expertise, enterprise and ethics behind a news story. The Trust Indicators put tools into people’s hands, giving them the means to assess whether news comes from a credible source they can depend on,” Lehrman explained.

The eight core indicators are: Best Practices; Author Expertise; Type of Work; Citations and References; Methods; Locally Sourced; Diverse Voices and Actionable Feedback.

New organisations like the BBC and Hearst Television have collaborated in defining the “Trust Indicator” editorial and technical standards, and in developing the processes for implementing these.

“Quality journalism has never been more important,” said Richard Gingras, vice president of news products at Google.

“We hope to use the Type of Work indicator to improve the accuracy of article labels in Google News, and indicators such as Best Practices and Author Info in our Knowledge Panels.”

“The Trust Indicators will provide a new level of accessibility and insight into the news that people on Facebook see day in and day out,” said Alex Hardiman, Head of News Products at Facebook.

A growing number of news outlets are expected to display the indicators over the next six months, with a second phase of news partners beginning implementation work soon. (IANS)