Newton becomes India’s official entry to the Academy Awards next year
The movie has already gathered a lot of attention by the critics
Sep 23, 2017: Rajkummar Rao starring in ‘Newton’, which hit the theatres today has become India’s official entry to the Best Foreign Film category at the Oscars next year. The Film Federation of India (FFI) on Friday confirmed the decision of sending the Amit Masurkar film to the Academy Awards.
Rajkummar Rao in a tweet revealed the news to the world.
“Very happy to share this news that #NEWTON is India’s official entry to the #OSCARS this year. Congratulations team”, he tweeted.
Reports suggest that the Bollywood movie was the unanimous selection of FFI’s selection committee. The movie was chosen amongst 26 movies.
The movie’s director Amit Masurkar called the day, a moment for double celebration as they got the news on the day, the movie released. He said that he hopes this news would urge people to go to the theatres to watch the Indie drama.
The film portrays the reality of the contemporary times. It showcases an honest and idealistic government servant who tries to maintain himself in the lousy and lethargic system around him. The movie is a political satire which revolves around an honest election officer’s attempt of conducting a fair and free poll in an area of Chattisgarh.
The film is not just unusual concerning its plot or the lucidity of its characters, but also how it has been shot. The makers of the film did not use heavy lights during the shoot as it was impractical to carry them in the dense jungles of Chhattisgarh; therefore, the shoot was carried out in the natural light. So, if the time in the movie is 9 am, the shoot of the scene was held at 9 a.m.
The film along with Rajkummar Rao stars Anjali Patil, Pankaj Tripathi and the veteran theatre actor Raghubir Yadav. The film has been garnering a lot of attention by critics and Bollywood stars.
–by Megha Acharya of NewsGram.
Megha can be reached at Twitter @ImMeghaacharya NewsGram is a Chicago-based non-profit media organization. We depend upon support from our readers to maintain our objective reporting. Show your support by Donating to NewsGram. Donations to NewsGram are tax-exempt.
September 9, 2017: Singer Sam Smith admits to being “insanely single”.
“This song (his new single – ‘Too good at goodbyes’) is about me and about a relationship that I was in,” the Grammy and Oscar winner Sam Smith said during an interview on Beats 1 station, reports people.com.
“I’m still very, very single. I think I’m even more single than I was when I released ‘In the Lonely Hour’ (his debut album), so I’m insanely single. People are gonna see, this one as I’ve said is about me and something that I’ve gone through,” he added.
Sam Smith said he is more optimistic, both in his love life and songwriting.
“I do feel like I’m ready for something more positive, more than I was,” the star explained.
Sam Smith said,”What I’ve been through relationship wise the last year has made me a lot stronger and I feel like I’ve learned some lessons from it.”
But Smith says his forthcoming album is “not all about me”.
“There are about four songs that are about me and the rest are about different things and different people in my life and what they’ve gone through,” he said.
“Different in my opinions on different things. I wanted to welcome people back in and I want it to be about my voice and about the storytelling of something that I’ve gone through.” Smith Smith confirmed that his next album will be released this year before Christmas. (IANS)
Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.
Let’s recall some of the advertisements that did away with gender difference.
Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.
(A still from Nike’s Da Da Ding advertisement)
The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.
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Whisper, Touch the pickle ad
(A still from Whisper Touch the pickle advertisement)
Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.
Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.
(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.