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Indian-origin student in US lauded for helping underprivileged children gain education access

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New York: An eight grade, Indian-origin student was recently lauded in the US city for his concrete efforts in helping underprivileged in the US and globally gain easy access to education. The student operates through his own charity organization, named Planting Pencils.

Ishaan Patel, the founder of Planting Pencils, was recently honored by the Milan Cultural Organisation during the Republic Day celebration in the legislative office building in downtown Hartford, the Bristol Press reported on Monday.

A son of immigrants from India, Patel attends Kingswood-Oxford School in West Hartford. He created his charity to improve access to education for underserved children around the world.

The Milan association is composed of people from India living in the US. It is engaged in promoting the traditional art and culture of India in the US. It organizes and participates in cultural events, setting up exhibitions of Indian handicrafts in schools, colleges, educational and cultural institutions, and works with other associations promoting social and civic activities.

“The goals of our organization are to let the values of our culture and heritage contribute to the strength of America, and for us to all be productive participants in the civic and social issues of the bigger community,” said Suresh Sharma, president of Milan Cultural Organization.

Sharma and all the directors of the organization were impressed by this teenager’s efforts to tackle global education problems. (IANS)

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How advertisements in India are defying gender cliche

Ads playing an effective medium in moulding opinions of society

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How Indian advertisement industry is breaking the gender stereotype

Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.

Let’s recall some of the advertisements that did away with gender difference.

Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.

(A still from Nike’s Da Da Ding advertisement)

The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.

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Whisper, Touch the pickle ad

(A still from Whisper Touch the pickle advertisement)

Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.

Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.

(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.

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While there is a lot of chaos regarding section 377 in India, Ebay India took an audacious stance through its ad titled “Things don’t judge”.

(A still from Ebay India advertisement)