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Lijjat, the cooperative of India

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New Delhi: Cooperative societies have played a significant role in the development of the Indian economy, besides empowering the women. The overwhelming success of cooperative societies can be gauged by the fact that 97 per cent of Indian villages claim to have a cooperative society run by its own villagers or by the government.

The Indian co-operative society model

An Indian co-operative society business model involves individuals of the same strata united to promote their common economic interest. It aims at betterment of the members and not on making profits. This model is mostly common among needy people who have the urge to stand on their own legs.

Unlike a company, cooperative is an organization where all the members are the stake holders and the profit is split equally among them.

The Success story of Lijjat:

Lijjat Papad is much more than a household name in India. Shri Mahila Griha Udyog Lijjat Papad has epitomized the overwhelming story of “rags to riches”. Starting with a meager loan of Rs 80 in 1959, the cooperative registers an annual sale of a staggering Rs 301 crore now.

The unique selling proposition of the cooperative is its assurance of quality at a reasonable price. The cooperative has always ensured that every operation runs smoothly. Shri Mahila Griha Udyog Lijjat Papad members have always earned a comfortable profit and its agents get their due share.

Gandhian simplicity and ethical workplace values have spring-boarded to the zenith and made it a model for other aspiring cooperatives.

The modus operandi

A bevy of women goes to the Lijjat branch to knead dough, which is then collected by another group of women for rolling it into papads. When the first group of women comes in the morning, they taste the previous day’s production and the quality gets automatically checked. After the quality check, another set of women pack the tasted papads for distribution.

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Global presence

Lijjat has spread its wings beyond India. Exporting the product to various countries including United States, the United Kingdom, the Middle East countries, Singapore, Hong Kong and Holland, the company has clocked a turnover of Rs 10 crore. Though the cooperative does not export on its own , recognized professional merchant exporters handle the business.  At present, 30 to 35 per cent of the production of Lijjat Papad is being exported.

Recipe behind the success

Sharing of power and the Sarvodaya philosophy has helped the organization achieve such stardom. The authority decides the manner in which profit or loss should be apportioned among the members. A committee of 21 members manages the affairs of the institution. However, all decisions, major or minor, are based on consensus among members. Any single member’s objection can nullify a decision.

The cooperative started by seven women on a terrace of a building in Girgaum in Mumbai has scripted a success story because the members were pledged bound to share the destiny of each other. The tradition is still prevalent.

(Picture Courtesy: www.plus.google.com, www.psbt.org)

 

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“Tiger Zinda Hai” faces controversies in Mumbai

"Tiger Zinda Hai" has run into a political controversy barely two days ahead of its scheduled December 22 release.

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Tiger Zinda Hai movie ratings and reviews
Tiger Zinda Hai movie ratings and reviews. IANS
  • Salman Khan’s movie “Tiger Zinda Hai” faces controversies
  • MNCS has warned cinema owners against booking all shows for Tiger Zinda Hai
  • 95% of all shows in all theaters in the state have been blocked for “Tiger Zinda Hai” for its Friday release

Mumbai, Dec 20, 2017: The upcoming Salman Khan starrer mega-budget film “Tiger Zinda Hai” has run into a political controversy barely two days ahead of its scheduled December 22 release.

While the Maharashtra Navnirman Chitrapat Sena (MNCS) has warned cinema owners against booking all shows for Tiger Zinda Hai and denying slots to two Marathi films, other parties like the Congress and the Shiv Sena also joined the controversy with their own party lines.

MNCS President Amey Khopkar told the media that the screening of the movie should not be at the cost of the Marathi films, “Deva” and “Gachhi”, which must be allotted suitable prime time slots.

“We are not against the release of any film, including Tiger Zinda Hai, our objection is why should all the slots be reserved for just one film and all others have no slots to exhibit their films,” Khopkar said.

On Tuesday, the MNCS shot off letters to all cinemas, demanding proper prime-time slots for the Marathi films, failing which it would agitate against the Salman Khan film.

Mumbai Congress President Sanjay Nirupam has come out in favour of “Tiger Zinda Hai”, but a party legislator Nitesh Rane has espoused the cause of the Marathi film industry, while the Shiv Sena has also toed a pro-Marathi line in this matter.

Terming the plight of Marathi film-makers “comparable to hawkers”, Sena MP Sanjay Raut demanded that they should be given equal treatment in releasing their films.

However, theatre owners are in a quandary since Tiger Zinda Hai is the first mega-budget film after several months, and probably the last this calendar year, after protests and threats pushed back the release of the much-anticipated Sanjay Leela Bhansali film “Padmavati” to 2018.

Khopkar said the MNCS, part of the Raj Thackeray-led Maharashtra Navnirman Sena (MNS), would not tolerate “the monopolising of theatres by Yashraj Films in this manner”.

“They should not forget that they do all their film shootings in Maharashtra. If this matter is not resolved amicably, we shall be forced to stop even their shoots,” Khopkar warned.

He termed it as tragic that Marathi film-makers “have to beg” for screens in their home state because big film companies book all cinema halls in advance for exhibiting their films.

According to MNCS activists, nearly 95 per cent of all shows in all theatres in the state have been blocked for “Tiger Zinda Hai” for its Friday release, leaving others with unviable options like early morning or late night shows which are poorly patronised.

Unconfirmed reports suggest that Yashraj Films has stipulated all theatres to have at least five shows of “Tiger Zinda Hai”, hoping to lure cinema buffs and Salman Khan fans in the Christmas holiday season. (IANS)

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