Thursday December 12, 2019

Pakistan partially lifts ‘Ban’ on the broadcast of Birth Control ads

Pakistan's population is growing by around 1.8 per cent a year and is estimated to reach 240 million in year 2030

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Contraceptives. Image source:Wikipedia

Pakistan has banned advertisements of contraceptive products on television and radio. But, a recent report says, Pakistan’s broadcasting regulator has partially lifted the ban on advertising contraceptive products on radio and television.

The motto behind this ban is to reduce exposure of sexual contents among inquisitive children.

Pakistan Electronic Media Regulatory Authority (PEMRA) said, “it was acting in response to complaints from parents and its ban covered all contraceptive, birth control, and family planning products.”

Pakistan Electronic Media Regulatory Authority (PEMRA). Image source: pakistantoday.com.pk
Pakistan Electronic Media Regulatory Authority (PEMRA). Image source: pakistantoday.com.pk

The general public is very much concerned about the exposure of such products to children. Pakistan is a conservative Muslim country which is a home to nearly 190 million people. Talking about sex in public in Pakistan is taboo.

Pakistan population is growing by around 1.8 % per year. It is estimated that it will reach 240 million in the year 2030. This is a government initiative to encourage birth control in Pakistan.

The regulatory body has warned media organisations that legal actions would be taken if they fail to follow their directives. Advertisements of condoms and other birth control methods are also very rare in Pakistan.

The notice by PERMA Image source: pakistantoday.com
The notice by PERMA Image source: pakistantoday.com

United Nations data show that due to insufficient use of contraceptives nearly 2800 people have died of diseases like HIV/AIDS in Pakistan.

The government further said “Reduction in population growth is one of the top priorities of the government of Pakistan to maintain a balance between country’s resources and population.

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-by Pritam

Pritam is pursuing engineering and is an intern at NewsGram. Twitter handle: @pritam_gogreen

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Watching TV Increases Risk of Obesity among Kids: Study

TV watching most strongly linked to obesity in kids

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Identifying habits linked to overweight and obesity in the early stages of life can help us to define preventive strategies against other conditions. Pixabay

Parents, please take note. Among the lifestyle habits that influence the risk of overweight and obesity in children, watching television is the worst, suggests new research.

“Identifying habits linked to overweight and obesity in the early stages of life can help us to define preventive strategies against other conditions, such as cardiovascular and metabolic diseases during adulthood,” said lead author of the study Rowaedh Bawaked, researcher at the Hospital del Mar Medical Research Institute in Spain.

The researchers analysed five lifestyle habits: physical activity, sleep time, television time, plant-based food consumption and ultra-processed food consumption.

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Researchers found that watching tv has serious effects such as obesity. Pixabay

The study, published in the journal Pediatric Obesity, was based on data from 1,480 children.

Parents were asked to complete various questionnaires on the children’s lifestyle habits at four years of age.

To calculate the health impact of these habits, the researchers measured the children’s body mass index (BMI), waist circumference and blood pressure at four and seven years of age.

Children who were less active and spent more time in front of the television at four years of age were at greater risk of being affected by overweight, obesity and metabolic syndrome at seven years of age, showed the findings.

The researchers also measured the time spent by the children on other sedentary activities, such as reading, drawing and doing puzzles. However, these activities did not appear to be associated with overweight or obesity.

“When children watch TV, they see a huge number of advertisements for unhealthy food,” said co-leader of the study Dora Romaguera from Barcelona Institute for Global Health in Spain.

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Another reason why watching tv leads to obesity is that the commercials of junk food attracts kids. Pixabay

“This may encourage them to consume these products,” Romaguera said.

Ultra-processed foods, such as pastries, sweet beverages and refined-grain products, are high in sugar, salt and saturated fat and low in nutritional value.

The study showed that high intake of these products at four years of age was associated with a higher BMI at seven years of age.

Moreover, television viewing “discourages physical activity and interrupts sleep time”, explained Silvia Fernandez, a post-doctoral researcher at Barcelona Institute for Global Health.

As the researchers noted, adequate sleep time in early childhood is essential for weight control later in childhood.

Also Read- Instagram Helps Women to Overcome Miscarriage Distress: Study

The study concluded that adult health depends on the establishment of healthy lifestyle habits during childhood: limited television time, extracurricular physical activity, getting enough hours of sleep, eating lots of vegetables and avoiding ultra-processed foods. (IANS)