Friday January 19, 2018

Red is the new green- Campaign by a Mumbai woman to educate women about menstrual cycles

3
//
524
Celebrating Womanhood. Image source Wikipedia
Republish
Reprint

A step taken by Deane de Menezes for a cleaner environment

  • Saving the environment from the non-degradable waste is also a very big factor
  • Deane de Menezes takes steps to educate women about both
  • Sanitary napkin vendor machines and incinerators in schools soon

50% of girls in India had no knowledge of menstruation before their first period. According to Arundati Muralidharan of WaterAid India, 88% girls and women who menstruate use unsafe materials, and 70% mothers think periods are dirty found a study in 2014.

Lacking awareness in this sector worries Deane de Menezes. Whispers along the line, menstruation has always been a taboo. But what w really miss is the bigger picture- The Environment.

Hygiene tips. Image source Menstrupedia
Hygiene tips. Image source Menstrupedia

Deane de Menezes, a 22 year old research associate in international analytical company CRISIL decided to do something about it. She started Red is the new green campaign where they are installing sanitary napkin dispensers and incinerators in Mumbai’s schools and create awareness of hygienic practices during menstruation. Not only providing sanitary napkins is a worry, but the waste generated by it is a bigger problem. “Every day, rag pickers are exposed to infections and other health hazards when handling feminine hygiene discards,” Menezes explained. “I’ve spoken to garbage men who have told me stories about how they have to segregate the waste and touch pads with their bare hands.”

Sanitary napkin vending machines in Japan. Image source wikimedia commons
Sanitary napkin vending machines in Japan. Image source wikimedia commons

“An average woman eliminates about 150kg of mostly non-biodegradable absorbents every year.” a study by periodofchange, a campaign that seeks safe, hygienic and sustainable menstrual hygiene products. Menezes aims to educate schoolgirls about alternative methods of disposing napkins carefully. With funding from CRISIL, she is working to install vending machines and incinerators in the Auxilium Convent High School Wadala, an eastern suburb of Mumbai. The vending machines and incinerators will also be installed in the school’s branch in Bandra’s Pali Hill, Bandra. “Other than that, we would like to give the girls a small pouch to keep their pads in a clean and safe manner,” she said. The vending machine and incinerator will be up by June 17.

She has already conducted sessions with schoolgirls about the importance of proper hygiene and how can they do their bit to save the environment.

-by Vrushali Mahajan

Vrushali is pursuing her graduation in Journalism and an intern at NewsGram. Twitter handle- Vrushali Mahajan 

Click here for reuse options!
Copyright 2016 NewsGram

  • Pritam Go Green

    This is highly appreciable. Still our old generation thinks menstruation as a taboo. In schools proper knowledge should be given in the primary level itself. One shouldn’t feel shy in knowing all this or in talking about it. It is just a natural healthy phenomenon. Nd most imp thing one should know that ” No female becomes dirty during her menstrual cycle.” This is totally a rubbish thought !!

  • Vrushali Mahajan

    Yes, this type of education should be given at a primary level so that girls know what exactly to be done hen they go through their menstrual cycles.

  • devika todi

    this is a great initiative! the lack of knowledge regarding something so natural is appalling. by educating students about it from a young age, we are infusing awareness and acceptance in the society.

  • Pritam Go Green

    This is highly appreciable. Still our old generation thinks menstruation as a taboo. In schools proper knowledge should be given in the primary level itself. One shouldn’t feel shy in knowing all this or in talking about it. It is just a natural healthy phenomenon. Nd most imp thing one should know that ” No female becomes dirty during her menstrual cycle.” This is totally a rubbish thought !!

  • Vrushali Mahajan

    Yes, this type of education should be given at a primary level so that girls know what exactly to be done hen they go through their menstrual cycles.

  • devika todi

    this is a great initiative! the lack of knowledge regarding something so natural is appalling. by educating students about it from a young age, we are infusing awareness and acceptance in the society.

Next Story

Breast Cancer Survivors Turn Showstoppers for Indian Designer Premal Badiani at New York Fashion Week

Her collection titled Valentia encouraged women especially the breast cancer fighters and survivors to embrace their womanhood with boldness

0
//
41
Breast cancer survivors
Premal Badian at New York Fashion Week. Facebook

New York, Sep 10, 2017: Breast cancer survivors Marry Ann DAchille and Ozlem turned showstoppers for Premal Badiani during her show at the New York Fashion Week (NYFW). The Indian designer paid tribute to real life fighters and survivors through her collection.

Her collection titled Valentia that means brave in Latin, was feminine and sexy, encouraging women especially the breast cancer fighters and survivors to embrace their womanhood with boldness, confidence and a touch of sensuality.

“I wanted to force people to re imagine the disease that is supposed to make a woman feel unattractive and lose her womanhood. My aim with this collection was to showcase the breast cancer fighters and survivors as any other woman – strong, sexy and sensuous while they took each step on the runway,” the designer said in a statement

The unconventional hand embroidery on each silhouette gave the collection a slightly mythical look that further enhanced the femininity. The colour palette with the hues of pink mixed with grey and green was carefully chosen to highlight breast cancer awareness, staying true to the brand’s philosophy of being one truly with heart and soul.

Badiani complemented her collection with exclusively designed, beautiful hand crafted floral and elk horn headpieces that symbolised strength, the fighter spirit yet being feminine and gorgeous.

Cancer survivor, Marry Ann D’Achille commented on walking the ramp, “My biggest excitement is serving the American Cancer Society and serving the designer and being introduced to her beautiful designs. I love the influence of her ideas.”

Also Read: India can bring down cost for Breast Cancer Detection, says US Scientist

Cancer fighter and survivor, Ozlem added, “Having the opportunity to walk the runway for Premal Badiani is an honour for me. It’s a reflection of the support that I’ve received and as a result of that the courage and strength it has provided me to be able to now be a breast cancer survivor.”

This is not the first time she is showcasing at NYFW. In the last season she made a collection where the primary fabric used was made from natural Cellulose fibres and produced from wood pulp, a natural renewable resource.

The label supported the American Cancer Society where VIP tickets and outfits were auctioned to raise funds for the charity. The designer tied up with brand Belsi as their jewellery partner.

“We decided to come onboard with Premal Badiani as we strongly believe in the cause and have always been a huge fan and supporter of everything that Premal does in and outside of fashion. We have always been a proponent of cancer awareness and we are happy to associate with a cause on this scale,” Belsi’s founder, Riddhi Fazal said. (IANS)