Sunday January 21, 2018
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Rising popularity: MEA following on social media hits 3 million mark

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MEA
Photo: globussoft.com

New Delhi: The following of the Ministry of External Affairs (MEA) on social media platforms has hit a 3.8 million mark which does not include the missions abroad.

MEA’s monthly following on Facebook is 15 million and 17.5 million on Twitter while the followers of Indian Diplomacy facebook page and MEA India facebook page have increased considerably to 8,17,513 and 11,91, 214 respectively.

The number of people adding the MEA India G+ page to their inner circles is fast expanding and has crossed 7,83,768, according to the Ministry’s annual report.

The Indian diplomacy Twitter account and the official spokesperson’s twitter account have a combined followership of 10,32,930.

The Ministry in order to increase its presence on social media platforms has roped in missions and posts abroad to communicate directly with the local population of the host countries as well as the Indian diaspora.

At present, around 149 Indian missions around the world (95%) have a Facebook presence. They have been standardized under one title example: ”India in USA”, “India in Ireland”.

The accounts are used to put information about India like investments in India, participation in programmes such as ”Make in India” , “Digital India” and also about a particular embassy activity of a country. More than 90 missions and posts are also active on Twitter. The ministry is working to standardize names on Twitter as well.

The number of viewers of documentaries and films on Indian diplomacy Youtube channel has also increased to 63,81,147. The Flickr account is a good ‘repository’ of photos of major events of the ministry.

(Source: webindia123.com)

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Facebook might bring Stories on desktop

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop

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Facebook to introduce stories on desktop.
Facebook to introduce stories on desktop.
  • Facebook believes their stories can fetch the company money with correct advertising
  • They are trying to create and share stories through desktop
  • Users will be able record stories via their webcams

Although Facebook ‘Stories’ is not as popular as it is on Instagram and WhatsApp, the social media giant is convinced that the feature can fetch money through effective advertising and due to this, the company might soon launch it on desktop.

The company said that the narrative, ephemeral, camera-first format is the future of sharing… and advertising, Tech Crunch reported late on Thursday.

The report said that Facebook was doubling down on ‘Stories’ by testing the ability to create them from desktop and a much more prominent placement for viewing it atop the News Feed instead of in the sidebar.

Also Read : Meet the man behind Facebook’s successful ad business

Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay
Facebook is trying on many changes to increase the feasibility of their story feature. Pixabay

“We are testing the option to create and share ‘Stories’ from Facebook on desktop and are also testing moving the Stories tray from the top right corner to above News Feed, just like on mobile,” a Facebook spokesperson was quoted as saying.

Previously users could only consume ‘Stories’ on web that had to be created on mobile.

Brands, Event promoters and Group admins who manage their Facebook presence from desktop might embrace ‘Stories’ more now that they can post from there, too, the report pointed out.

Facebook believes their stories can do great with better advertising.
Facebook believes their stories can do great with better advertising.

Also Read : Why Facebook blocking posts in India is necessary

Advertisers are likely to be more comfortable after getting Stories on desktop.

Moreover, a Digiday report said that Facebook was also building an augmented reality (AR) team in London to help it pitch sponsored AR filters to advertisers.

Facebook users will be able to upload photos or videos, or shoot them with their webcam to post from desktop. That could attract the monologue-style YouTube vloggers who have trained themselves to talk into their computer. IANS

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