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Rising popularity: MEA following on social media hits 3 million mark

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MEA
Photo: globussoft.com

New Delhi: The following of the Ministry of External Affairs (MEA) on social media platforms has hit a 3.8 million mark which does not include the missions abroad.

MEA’s monthly following on Facebook is 15 million and 17.5 million on Twitter while the followers of Indian Diplomacy facebook page and MEA India facebook page have increased considerably to 8,17,513 and 11,91, 214 respectively.

The number of people adding the MEA India G+ page to their inner circles is fast expanding and has crossed 7,83,768, according to the Ministry’s annual report.

The Indian diplomacy Twitter account and the official spokesperson’s twitter account have a combined followership of 10,32,930.

The Ministry in order to increase its presence on social media platforms has roped in missions and posts abroad to communicate directly with the local population of the host countries as well as the Indian diaspora.

At present, around 149 Indian missions around the world (95%) have a Facebook presence. They have been standardized under one title example: ”India in USA”, “India in Ireland”.

The accounts are used to put information about India like investments in India, participation in programmes such as ”Make in India” , “Digital India” and also about a particular embassy activity of a country. More than 90 missions and posts are also active on Twitter. The ministry is working to standardize names on Twitter as well.

The number of viewers of documentaries and films on Indian diplomacy Youtube channel has also increased to 63,81,147. The Flickr account is a good ‘repository’ of photos of major events of the ministry.

(Source: webindia123.com)

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Facebook: WhatsApp Business App Has Over 3mn Users

WhatsApp Business app has over 3mn users: Facebook

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WhatsApp Business app has over 3mn users
WhatsApp Business app has over 3mn users. Pixabay

Over 3 million people are actively using WhatsApp Business app, says Facebook CEO Mark Zuckerberg.

He said this during the social media giant’s Q1 2018 earnings call, the VentureBeat reported late on Wednesday.

WhatsApp Business, a standalone app separate from the other version of WhatsApp used by 1.5 billion people, was launched in January for Android users in six countries including India, Indonesia, Italy, Mexico, Britain and the US.

WhatsApp Business competes with services like Apple’s Business Chat and RCS messaging for Android and Facebook’s own Messenger Platform, chat apps all built around connecting businesses with customers.

While WhatsApp Business is still being rolled out, conversational commerce through things like payments on Messenger will also be important to the social media giant, the report said.

The Facebook's image.
Facebook. Pixabay

“Over the next five years we’re focused on building out the business ecosystems around our apps like Instagram, WhatsApp and Messenger,” Zuckerberg said.

“I think what you’re going to start to see are people interacting with Pages that you follow, Pages on Facebook or Instagram.

“You see content from that Page, and you can click through to a message thread, and then you can either get customer support or complete a transaction or do a follow-on transaction, and that will be very valuable for businesses so we view the payment in that context, not as the goal but as something that’s helping the business and the person succeed at having a transaction or doing what they’re trying to do,” Zuckerberg noted.

Also Read: This creepy app uses WhatsApp data to let users ‘spy’

WhatsApp Business, available on Google Play Store, makes it easier for companies to connect with customers, and more convenient for its users to chat with businesses that matter to them.

The new app, which is yet to come on Apple App Store in India, asks for a separate phone number from the one users have for their individual WhatsApp account.  IANS

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