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Spectacular demand for dubbed entertainment in India

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Chennai: Sashi Kumar and his writers’ team said there is a spectacular demand for dubbed entertainment in the country. Earlier they have also lent the magic of words to the trailer of the Tamil and Telugu dubbed versions of Ryan Reynolds-starrer “Deadpool”.

Sashi represents Sound and Vision India, the country’s biggest film dubbing company.

“The demand for dubbed English films in the regional market is amazing. Films that get dubbed in Tamil and Telugu have resulted in the exceptional increase in numbers for studios from markets they never anticipated can yield such returns,” Sashi, who supervises dubbing of films into Tamil and Telugu, said.

The idea of localising Hollywood content has clicked with the masses, says Mona Shetty, President, Sound and Vision India.

“Hollywood films are made for a different set of audience. The only way it can relate to the masses here is when it is localised in terms of language,” said Mona, adding that among the regional markets, content dubbed in Telugu is received very well.

Citing some examples, Shetty said films such as “Furious 7”, “Jurassic Park” and “Avatar” have done exceptional business in the Tamil and Telugu versions.

The process of dubbing, for many, may come across as an easy job. Sashi, however, begs to differ.

“It is very challenging. Films that are dubbed usually appeal to the audience in B and C centres. One needs to know the pulse of such people, understand what they like and what kind of jokes they enjoy,” he said.

Referring to the Tamil trailer of “Deadpool”, which has turned out to be a hit on social media, Sashi said dubbing doesn’t mean literal translation of dialogues into another language.

“The dubbing process involves one to be very subtle. The jokes that worked in English won’t work in Tamil when merely translated. It only works when

you get creative, when you bring some local flavour, improvise while dubbing so that the quirky lines from the original work,” he said.

Dubbing “Deadpool” into Tamil and Telugu wasn’t a cakewalk, admits Sashi.

“Unlike regular action films, this one is high on comedy, interspersed with plenty of one-liners. I had to sit and brainstorm with my team of writers and give options for the producers to choose from. It took us about a month to complete the whole dubbing process,” he added.

The other factor that had to be kept in mind was choosing the right voice for Ryan Reynolds, who plays a superhero in the film.

“If the voice doesn’t suit the actor, the audience won’t relate to the character. Dubbing artist P R  Shekhar, who has over 200 films to his credit, dubbed for Ryan Reynolds. It suited his personality and the character,” he said.(IANS)(image: dighist.fas.harvard.edu)

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Twitter India celebrates Tamil, Malayalam New Year with emoji

Twitter in the recent past has created a few emojis to celebrate Ganesh Chaturthi, Guru Nanak Jayanti, Ambedkar Jayanti and Diwali

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Twitter celebrates Indian festivals with emoticons. IANS

Twitter on Friday introduced its first-ever emoji that celebrates Puthandu (also known as Puthuvarusham) and Vishu — the New Year celebrations in Tamil Nadu and Kerala respectively — that fall on April 14.

Twitter to soon release Snapchat like feature. VOA
Twitter has celebrated other Indian festivals in past too. VOA

The emoji will be active from April 14 at 9 am until April 15, Twitter said in a statement. “We’re excited to celebrate Puthandu and Vishu with a special Twitter emoji which will be activated through English, Tamil and Malayalam hashtags,” said Keya Madhvani-Singh, Head of Entertainment Partnerships, Twitter India.

Various celebrities, including actor Mohanlal will join in the celebrations by wishing people a Happy Puthandu and Vishu.

Also Read: Twitter India rolls out sponsored ‘Moments’

People can tweet with the hashtags #HappyPuthandu and #HappyVishu — which will also be available in Tamil and Malayalam languages — and the emoji will appear.

The emoji is designed to represent people celebrating Puthandu and Vishu by holding diyas, symbolic of the welcoming of prosperity and happiness during the year. Twitter in the recent past has created a few emojis to celebrate Ganesh Chaturthi, Guru Nanak Jayanti, Ambedkar Jayanti and Diwali. IANS

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