Wednesday September 19, 2018
Home Business Start-up cult...

Start-up culture altering rural India for better

0
//
388
Republish
Reprint

By Surbhi Moudgil

Rural India has several issues that we keep reading about, seeing them on TV or learning from various sources. Some of them are in the areas of energy needs, sanitation, agriculture, drinking water, cleanliness etc. All these can be addressed through public as well as private endeavours.

The Government has made several policies and launched campaigns in this regard, however, it can only do it till an extent. Some entrepreneurs, along with those looking to start and enterprise in such areas, have taken this seriously to help out the rural population. This way, they are not only gaining the satisfaction of serving the society but they are earning money as well.

At present, India is seeing a surge in the ‘start-up culture’. The trend for entrepreneurship is on the rise in India. People are getting familiar with the economic rubrics of the country. However, entrepreneurship cannot be sustained in an unorganised environment, rather it needs a structured trajectory to succeed.

People are slowly shifting towards start-ups in the rural India as it is giving opportunities of colliding social development with employment. Rural entrepreneurship has its own pros and cons. Some of the issues that a budding entrepreneur can face in rural areas are electricity, team issues, language problems, investment etc.

Doing business in India might not be easy but the budding ‘start-up culture’ and, the government bringing in policies to foster them, are creating phenomenal opportunities for entrepreneurs.

However, these must not act as deterrents to those who want to make a change.

Rural entrepreneurship is expected to do value addition to the existing rural setup and engage a large number of human resources. Rural areas of India offer a lot of variety for social enterprise. From chemical to minerals, engineering and non-engineering, handicrafts and cottage industry, to sanitation, water and energy, the scope is unlimited and results could change the face of India.

Technology needs to be tweaked according to rural needs for providing what suits the rural consumer. There are entrepreneurs who are intercepting these nuances to create unique solutions for the villagers.

IKure Techsoft based in Kolkata sets up rural health centres where doctors are available through the week and pharmacists dispense only accredited medicines. Sujay Santra, the founder, got this idea when he realised that his relatives in a West Bengal village could not relate to his work at a US technology firm.

“I was not doing anything which would impact them directly,” he was quoted as saying to a newspaper.

On the other hand, Sasisekar Krish makes image and video processing products for agriculture and healthcare at his company nanoPix based in Karnataka. Farmers use this technology to categorise agriculture products like cashew by shape, size, colour and quality. The same technology also helps analyse blood smears to detect infectious diseases.

Another such start-up in the rural setup is Ignus which provides its students tablets for studying. It enables the students to connect with premium lecturers across India with the help of pre-recorded educational sessions. It supports those village students who cannot afford to migrate to cities or pay big money for coaching. Mervin Rosario, the founder of Ignus, said, “Students are now more enthusiastic and happy due to better quality and closer proximity of study centre.”

Such entrepreneurs are altering rural India for the better by investing into the initiatives that are bringing socio-economic change in the villages. These are not just money-making schemes for people, but genuine efforts towards decreasing the disparity in urban and rural India.

Doing business in India might not be easy but the budding ‘start-up culture’ and, the government’s upcoming policies to foster them are creating phenomenal opportunities for entrepreneurs. The people must take advantage of these opportunities. This will not only develop the rural region and population, but also add to the overall well being of the Indian economy and its youthful human resources.

Click here for reuse options!
Copyright 2015 NewsGram

Next Story

Looking to Switch Your Career to Management? Take Up These Online Training Before You Decide.

It is a blended learning to help you understand the basics and garnish the skills already attained.

0
MBA
Online training is the perfect medium to bridge the gap and realising what you can do and can make a career in.. Pixabay

There has been a mushroom growth of students opting for MBA in Finance, Human Resources or Marketing but most of the students enroll without a prior knowledge and experience to follow the herd. Majority of students opt for an MBA to either increase their chances of getting employed or to increase their annual income. Well, doing an MBA will help you in gaining a better knowledge about the subject but it also essential to realize your passion and opt for what you will enjoy doing.

Online training is the perfect medium to bridge the gap and realizing what you can do and can make a career in. To help you understand the various training you could opt for before taking the plunge and embarking on a journey of management we have briefly described them below.

MBA
Good communication skills will give you an edge over your peers.
  1. Business Communication Skills:

This is a quintessential trait that employers actively seek. Good communication skills will give you an edge over your peers and it isn’t just restricted to having proficiency in spoken and written English but also involves interpersonal skills. The learnings will help you in acing interviews for internships, jobs or colleges and making a lasting impression on people thus progressing your career graph.

  1. MS Excel:

It is one of the most vital tools in MS office with varied uses. It can help you in solve numbers while providing a structure for your work. Every organization uses MS Excel for the convenience it offers. Students are aware of some of the tools of MS Excel but the basic knowledge will not suffice to help progress you in your career, proficiency is necessary to make you stand out from the rest.

MBA
It is a perfect skill to understand the audience and reach out to them in the most efficient way. flickr
  1.       Digital Marketing:

Promoting and selling a product after a thorough market research and analysis constitutes Marketing 101. It is a perfect skill to understand the audience and reach out to them in the most efficient way. It comprises different segments such as email marketing, web analytics, search engine optimization, social media marketing, search engine marketing etc.

  1. Data Science:

To map and evaluate the reach of your business and the behavior of the audience through algorithms and processes so as to get a better insight into the business is what Data Science is all about. This training will help put your analytical skills to good use and churn out the numbers that will help your organization grow.

MBA
These trainings will help you get an idea of what MBA holds for you.
  1. Basic trading and investing skills:

Have you ever wondered what the stock market is like and if you could get a higher return? Well, if the answer is yes then you should opt for this training. It will provide you with the basic knowledge of trading and investment while letting the entrepreneur in you take risks.

These training will help you get an idea of what MBA holds for you. It is a blended learning to help you understand the basics and garnish the skills already attained. You will be able to start your management career way before students who opt for an MBA thus giving you an edge while applying for internships or jobs and bolster the skills gained.

Courtesy: Internshala Trainings (trainings.internshala.com)