Thursday November 14, 2019
Home Business Start-up cult...

Start-up culture altering rural India for better

0
//

By Surbhi Moudgil

Rural India has several issues that we keep reading about, seeing them on TV or learning from various sources. Some of them are in the areas of energy needs, sanitation, agriculture, drinking water, cleanliness etc. All these can be addressed through public as well as private endeavours.

The Government has made several policies and launched campaigns in this regard, however, it can only do it till an extent. Some entrepreneurs, along with those looking to start and enterprise in such areas, have taken this seriously to help out the rural population. This way, they are not only gaining the satisfaction of serving the society but they are earning money as well.

At present, India is seeing a surge in the ‘start-up culture’. The trend for entrepreneurship is on the rise in India. People are getting familiar with the economic rubrics of the country. However, entrepreneurship cannot be sustained in an unorganised environment, rather it needs a structured trajectory to succeed.

People are slowly shifting towards start-ups in the rural India as it is giving opportunities of colliding social development with employment. Rural entrepreneurship has its own pros and cons. Some of the issues that a budding entrepreneur can face in rural areas are electricity, team issues, language problems, investment etc.

Doing business in India might not be easy but the budding ‘start-up culture’ and, the government bringing in policies to foster them, are creating phenomenal opportunities for entrepreneurs.

However, these must not act as deterrents to those who want to make a change.

Rural entrepreneurship is expected to do value addition to the existing rural setup and engage a large number of human resources. Rural areas of India offer a lot of variety for social enterprise. From chemical to minerals, engineering and non-engineering, handicrafts and cottage industry, to sanitation, water and energy, the scope is unlimited and results could change the face of India.

Technology needs to be tweaked according to rural needs for providing what suits the rural consumer. There are entrepreneurs who are intercepting these nuances to create unique solutions for the villagers.

IKure Techsoft based in Kolkata sets up rural health centres where doctors are available through the week and pharmacists dispense only accredited medicines. Sujay Santra, the founder, got this idea when he realised that his relatives in a West Bengal village could not relate to his work at a US technology firm.

“I was not doing anything which would impact them directly,” he was quoted as saying to a newspaper.

On the other hand, Sasisekar Krish makes image and video processing products for agriculture and healthcare at his company nanoPix based in Karnataka. Farmers use this technology to categorise agriculture products like cashew by shape, size, colour and quality. The same technology also helps analyse blood smears to detect infectious diseases.

Another such start-up in the rural setup is Ignus which provides its students tablets for studying. It enables the students to connect with premium lecturers across India with the help of pre-recorded educational sessions. It supports those village students who cannot afford to migrate to cities or pay big money for coaching. Mervin Rosario, the founder of Ignus, said, “Students are now more enthusiastic and happy due to better quality and closer proximity of study centre.”

Such entrepreneurs are altering rural India for the better by investing into the initiatives that are bringing socio-economic change in the villages. These are not just money-making schemes for people, but genuine efforts towards decreasing the disparity in urban and rural India.

Doing business in India might not be easy but the budding ‘start-up culture’ and, the government’s upcoming policies to foster them are creating phenomenal opportunities for entrepreneurs. The people must take advantage of these opportunities. This will not only develop the rural region and population, but also add to the overall well being of the Indian economy and its youthful human resources.

Next Story

Microsoft to Unveil November Update of Windows 10

Those looking to install the update can open their Windows Update settings and select Check for updates

0
Microsoft
The Microsoft Windows update is available for users seeking to install the latest release. Pixabay

Microsoft has begun rolling out its latest Windows 10 November 2019 Update to compatible devices.

It is pertinent to note that unlike most of the company’s significant Windows 10 updates, this update is more like the service packs found with previous versions of Windows operating system (OS).

“Today, we are announcing that the Windows 10 November 2019 Update is now available for users on the most recent versions of Windows 10 who seek the new update via Windows Update,” John Cable, Director of Program Management, Windows Servicing and Delivery, wrote in a blog post on Tuesday.

“We have worked to make this a great experience for all devices, and an exceptionally fast update process for devices running the May 2019 Update,” Cable added.

Microsoft
Microsoft has begun rolling out its latest Windows 10 November 2019 Update to compatible devices. Pixabay

The Windows update is available for users seeking to install the latest release.

Those looking to install the update can open their Windows Update settings (Settings > Update & Security > Windows Update) and select Check for updates.

ALSO READ: Use These Tools to Calculate Your Crypto Tax

After the update appears, they can select Download and install now option. (IANS)