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The rise of women entrepreneurs in India


New Delhi: Digital platform in India is seeing a rise in the participation of women, be it in the form of entrepreneurs or purchasers. They are gradually setting their foot firmly in this space and utilizing the technology to its fullest to grow their businesses.

And the appreciation comes from not only women entrepreneurs but also businessmen who have turned their start-ups into a hugely successful venture.

“Women entrepreneurs are more celebrated than male entrepreneurs. One may not hear the name of men entrepreneurs having a new start-up, but the news of women having a start-up spreads rapidly,” Vijay Shekhar Sharma, CEO and Founder of Paytm, told IANS on the sidelines of a seminar here.

Kanika Tekriwal, who started her own company “JetsSetGo” at the very early age of 27, shared similar thoughts when asked about women’s involvement in start-ups and going digital.

“Women start-ups are getting more recognition than men. It is all about women’s empowerment. Being a woman and doing a startup is probably the best thing to do in this era,” said Tekriwal.

Raj Kundra, a well-known face in the business world, CEO and Founder of Best Deal TV, said that women’s contribution has to increase as he felt the Indian market is still male-dominated.

“Women are far more innovative and hard-working. There is so much of potential in them. They can contribute immensely to the economy,” said Kundra who proudly added that his company is setting the target of employing an equal number of male and female employees.

Talking about the contribution of women in start-ups and digital business, Sharma too conveyed similar thoughts.

“Though the participation of women entrepreneurship in digital field has been seeing a rise, yet the start-up owners feel that more involvement of women is required to bring more diversity in business,” added Sharma.

Kundra, who proudly said that best ideas come from women, particularly mentioning how his business is driven by his actress-wife Shilpa Shetty, further added that women entrepreneurs should utilize the social media platform to its fullest for publicising their business.

Sharma, too, appreciated that women are now gradually becoming more comfortable with technology. They are coming out from the shell of being the only PR, marketing or HR representatives.

But the road to success for women entrepreneurs is definitely not easy.

“Investors never take business women seriously. At times, it really becomes difficult to make Indian investors believe in your ideas. Raising money often becomes a major hurdle for women entrepreneurs. Also, at times, employees don’t take women bosses seriously,” said Tekriwal.

“The number of women entrepreneurs have been less as funding has been less for women’s own start-ups. She has to fight to make room for herself,” said Sairee Chahal, Founder and CEO, Sheroes, a career search portal exclusively for women.

Sharma also added that personal background of a woman also turns into a hurdle while attempting to start a business.

However, despite all odds, these entrepreneurs strongly believe that women’s involvement, participation and contribution are going to be equal as those of businessmen in the coming few years.

“Make sure one is not going into fashionable business. Women entrepreneurs should invest in start-ups that only interests them, which is core to themselves,” Sharma suggested to those who are planning their own start-ups soon.

Kundra suggested that nothing can go wrong for an aspiring woman entrepreneur if she analyses and does good research about the present market scenario before launching her service.

Tekriwal advised that confidence and belief in oneself constitute the mantra of success for women entrepreneurs.

(Somrita Ghosh, IANS)


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Four hacks for women’s wellness

Yoga is known to be the ultimate healer for the soul and body. Pixabay
  • For most women, wellness takes a back seat
  • It is very important for women to take care of health
  • There are very simple things they can do to take care of themselves

Wellness takes a backseat for most women, what with a hectic schedule taking care of work, home, and all the people in their lives. This Women’s Day, encourage the women in your life to make themselves a priority and practice these simple wellness tips to improve their overall well-being.

It is  very important for women to take care of themselves. Instagram
It is very important for women to take care of themselves. Instagram

Dr Hariprasad, Ayurveda Expert, The Himalaya Drug Company, recommends the following tips to help women become healthier without having to take too much time out of their busy schedule.

Get enough sleep: The function of sleep is to not only relax the body, but also rest and restore the mind. It is necessary to heal and repair your heart and blood vessels. While you can function for a while without getting the necessary amount of sleep every day, it will eventually take a toll on you. Commit to sleeping a minimum of seven hours a day while aiming for eight, and you will feel yourself getting healthier and happier in a short amount of time. This will help you achieve both mental and physical wellness, and your mind and body will be at ease.

Also Read: It is very important for women to take care of themselves. Instagram

Keep up energy levels: Use an energy booster like chyavanaprasha for that extra push you need to achieve your daily goals. Chyavanaprasha, which has amalaki (Indian gooseberry), gives that supplementary dose of antioxidants, in addition to boosting your energy levels. Along with this, try quick exercises like stretching and jogging to keep those endorphins flowing.

Practice preventive care: Long-term wellness is a better approach than seeking short-term solutions for the problem at hand. Having Guduchi (Tinospora cordifolia) can help you practice preventive care by building your immunity. According to Ayurveda texts and modern research, Guduchi increases immunity against infections by increasing the effectiveness of disease-fighting white blood cells. These fight infections and influence various other immune effector cells, ensuring early recovery. Including Guduchi in your daily diet will help increase the body’s resistance to stress and illness. It can help reduce the chances of facing health problems altogether, rather than simply resorting to curative measures when it arises.

yoga asanas
Women wellbeing is often ignored. Pixabay

Set aside some me-time: Take some time out for yourself during the day to just breathe and reflect on your day. You can do this in a structured manner using yoga and meditation techniques, but the important part is to consistently carve time out from your day for yourself. Setting aside even 10 minutes will help you relax and feel more in control of your day. You will feel the frustrations of your day melt away, leaving you to face the rest of the day with a calmer mind and a more positive outlook. IANS