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US Masterchef girl to make Gujarati food famous

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By Sugandha Rawal

In the US, she is ‘the Indian girl from Masterchef’! Indian American chef Hetal Vasavada, who has been treating her foreign friends on the reality TV show with khichdi and coconut curry soup, says food from her native Gujarat — also the home of Indian Prime Minister Narendra Modi — is neglected in the west. She hopes to bring the cuisine in limelight in the most “traditional” way.

Vasavada, 28, who was one of the top six finalists of the last season of Star World show “MasterChef US”, said that most people in the west think that Gujarati food is all about dollops of sugar. But she wants to dispel the notion as she feels regional cuisine is an answer to foreigners who think Indian food is “heavy” and “creamy”.

“I think Gujarati food is neglected a lot, especially in restaurants in the US. There are south Indian restaurants with dosa, and then there are Punjabi restaurants. A lot of people think that Gujarati food is just lots of sugar… But it’s not. It is definitely healthy and very tasty,” Vasavada said over the phone from Bloomsfied in New Jersey, where she stays.

There are other things to Vasavada’s stride – be it being the first Indian vegetarian to be a part of the foreign show or be it popularising the sombre Indian khichdi. Now, she wants to do more to widen the perception about Indian food in the west.

“The first way I did it was on ‘Masterchef’ when I made khichdi, and then I made other authentic dishes. But I think that the best way to introduce (the cuisine) is to make it in a traditional way and show people what Gujarati food is, especially to some westerners who say that ‘I don’t want to have Indian food because it is very heavy, so creamy.

“Gujarati food is for them. It can be very light. It is Indian food, but a different kind of Indian food,” she said.

Vasavada is happy about the growing interest around Indian food on foreign shores, as she shares that now people are willing to experiment beyond the butter-chicken and chicken tikka.

“I think a lot of people are venturing out and trying new food and different versions. There are two reasons why Indian food is becoming famous — because of different spices, and because people are ready to try different food.

“When I was younger there were not many ethnic restaurants in America, but now Indian restaurants are only 30 minutes driving distance,” she said.

Vasavada left behind the business world to pursue her dream in the culinary world. She was a business developer at a tech start-up and, post her “Masterchef US” stint, is now treading the path of a “food consultant”.

“You get recognised at so many places and people say ‘Oh, you are the Indian girl from Masterchef’. Post the show, things have been wonderful because I get to pursue my passion as my career,” said Vasavada, who is pregnant with her first child and hopes to pen a cookery book post delivery.

Asked if hailing from the same state as Modi gets her more attention, she said that “a lot of time when I say I’m from Gujarat in India, people get excited and say ‘Oh… like the prime minister!’ And it does feel good”.

(IANS) (pic courtesy: pienipuhdistuspuoti.info)

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  • Kubla Khan

    They would call you the P word if your were a male. It seems the women of the Indian race are welcome but not the male. I was watching Masterchef UK and the two chefs, Rhuksmani, and Farshana did curry along with an East End white girl. The Chicken curry ran out immediately. The English girl just was not in the frame. Had an Indian man made curries they would have been told, like Hardeep Singh Kholi when he was on Masterchef, they could only cook curry and curry was not Michelin star material. I remember when we ran a stall and when my sisters held the stall, the white men swarmed like moths to a flame, When Indian men did the same curry and held the stall (same cook),people said we were garlic breath, curry munchers and f*ck off back to our country. The English are so duplicitous. The same thing happened when hip hop and rap were played in the common room by Indian men and the white students complained and the same said were in record stores searching for what we had played and they found so objectionable in the common room. When I went into hospital my mum used to bring in food from home as food always ran out. The White nurses, patients complained about the P*ki food, and smell of P8ki spices. I held a party for them after I recovered, and I thought the English do not like curry and spices as they had made my mum cry when they called us P*ki and chilli heads. They did not touch the English food, and went straight for the curry. Whilst calling us P*kis, and garlic breath. They asked why did you cook so little Indian curry and so few samosas? I said I thought you didn’t like Indian food as you made my mum cry for the smelly curry? They all could not look at me in the eye, or maybe it was my smelly garlic curry breath they didn’t like I had? One of the English nurses was so nice, she said to me, you were in hospital for 6 months, and towards the end when you got better, from a serious car accident you wore aftershave which she said told me I wanted to live again, and all the people white patients and majority of nurses complained, when upon leaving you gave it to Matt the white person next to you, who really looked after me, when he wore it people and the nurses said it was beautiful smelling. Then Matt said when Kubla wore it, you complained, and the patients, and most nurses, said you don’t ever want to praise or give accolades to an Indian. this sums up the most English.Some like Matt, and Linda the Nurse.

  • Kubla Khan

    They would call you the P word if your were a male. It seems the women of the Indian race are welcome but not the male. I was watching Masterchef UK and the two chefs, Rhuksmani, and Farshana did curry along with an East End white girl. The Chicken curry ran out immediately. The English girl just was not in the frame. Had an Indian man made curries they would have been told, like Hardeep Singh Kholi when he was on Masterchef, they could only cook curry and curry was not Michelin star material. I remember when we ran a stall and when my sisters held the stall, the white men swarmed like moths to a flame, When Indian men did the same curry and held the stall (same cook),people said we were garlic breath, curry munchers and f*ck off back to our country. The English are so duplicitous. The same thing happened when hip hop and rap were played in the common room by Indian men and the white students complained and the same said were in record stores searching for what we had played and they found so objectionable in the common room. When I went into hospital my mum used to bring in food from home as food always ran out. The White nurses, patients complained about the P*ki food, and smell of P8ki spices. I held a party for them after I recovered, and I thought the English do not like curry and spices as they had made my mum cry when they called us P*ki and chilli heads. They did not touch the English food, and went straight for the curry. Whilst calling us P*kis, and garlic breath. They asked why did you cook so little Indian curry and so few samosas? I said I thought you didn’t like Indian food as you made my mum cry for the smelly curry? They all could not look at me in the eye, or maybe it was my smelly garlic curry breath they didn’t like I had? One of the English nurses was so nice, she said to me, you were in hospital for 6 months, and towards the end when you got better, from a serious car accident you wore aftershave which she said told me I wanted to live again, and all the people white patients and majority of nurses complained, when upon leaving you gave it to Matt the white person next to you, who really looked after me, when he wore it people and the nurses said it was beautiful smelling. Then Matt said when Kubla wore it, you complained, and the patients, and most nurses, said you don’t ever want to praise or give accolades to an Indian. this sums up the most English.Some like Matt, and Linda the Nurse.

Next Story

How advertisements in India are defying gender cliche

Ads playing an effective medium in moulding opinions of society

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How Indian advertisement industry is breaking the gender stereotype

Feb 27, 2017: The most important part of advertisements is the story line and it gives a spur on the social media when the lessons from the story line are timeless. Needless to say, every time a free-spirited ad is released, it not only sparks conversations over the internet but also leaves a viral trail of debates. Just in the same way, some of the Indian advertisements did when they strove to change the mindset of people with regard to gender difference. We often tend to slur women not realizing the essence of being a woman, it takes strength and an indomitable spirit to be a woman. This article will talk about how advertisements in India are leading by example and discarding gender difference.

Let’s recall some of the advertisements that did away with gender difference.

Nike’s recent ‘Da Da Ding’ ad starring Deepika Padukone as one among other female athletes is a powerful ad which got the people talking about giving importance to female athletes as well. It showcased females of a real athletic figure which is not animated and has got nothing to do with ‘legs and butts’.

(A still from Nike’s Da Da Ding advertisement)

The ad portrayed women as fierce and passionate about sports. Once upon a time, Nike’s product catered almost exclusively to marathon runners and then, a fitness craze emerged –and the folks in Nike’s marketing department knew where to mark their next move, an applause for Nike for initiating a spellbinding effort.

NewsGram brings to you latest new stories in India.

Whisper, Touch the pickle ad

(A still from Whisper Touch the pickle advertisement)

Whisper, Touch the pickle ad is another exemplary of breaking taboos surrounding women’s menstrual cycle. The whisper #Touchthepickle campaign makes an attempt to purge the baseless superstitions owing to Dos and Dont’s in menses. The ad showcases a young girl who dares to touch the pickle while she is on her periods. It conveys a sensible meaning to its viewers to break away these taboos. The ad was lauded internationally and awarded ‘Glass Lion Grand Prix’ award at Cannes International Festival of Creativity.

Many advertisements over the years have sold the cosmetic product but fewer have tried to change the societal conception of beauty. Even fewer have tried to do both, Joy Cosmetic is the brand that did it in India.

(A still from Joy beauty advertisement)
The ad begins with showcasing a well renowned oversized comedian, Bharti Singh asking the viewers “What did you expect, 36-24-36?”, and shuts down body shamers who presumed it to be an ideal body size. The ad conveys effortlessly that an Ideal beauty has nothing to do with body and shape.The advertisement has a sensitive message and is meaningful to its consumers.

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While there is a lot of chaos regarding section 377 in India, Ebay India took an audacious stance through its ad titled “Things don’t judge”.

(A still from Ebay India advertisement)