Monday December 11, 2017
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Vogue’s ‘My Choice’; a romantic take on feminism which has more to show than say

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By Prachi Mishra

The recent ad film, My Choice, part of Vogue Empower ad campaign has taken the net by storm and hashtagged opinions are being thrown around everywhere. Exploring the issue of women empowerment the ad film features actress Deepika Padukone and 99 other women.

An actress, a fashion magazine and opposite poles

People’s take on the film contrasts like the extremes of the light spectrum. While some have appreciated it for being empowering and true to the spirit of feminism, a large number has deemed it frivolous, shallow and promoting immoral and uncultured ideas.

The ad film has been slapped with many charges like, representing only a minor section of privileged women; not addressing more important and burning contemporary issues like, rape, dowry, domestic violence, female foeticide, women education and emancipation etc.

The content of the film has also raised eyebrows. Statements like “to have sex outside marriage, my choice” are being criticized for supporting infidelity. People have also questioned the credibility of Vogue and Deepika, belonging to a community accused of creating an unrealistic, plastic sort of beauty standard, to speak about women’s issues. Many would find it hard to imagine Vogue and size 15 in the same room.

So how can they, of all people, be adversaries of feminism?

Make some sense

Last year, Vogue had released another film as part of the same campaign, featuring Madhuri Dixit titled ‘Start With The Boys.’ It successfully drove home the point about women empowerment by questioning the cultural predispositions of Indian society. It had a very strong and effective take on the issue of violence against women.

Instead of teaching boys not to cry, the film suggested that it’s more important to teach them that they should not make women cry.

The film strongly put forth its key message, demolishing the stereotypical ‘Male’ image. Everyone, be it a girl or a boy, should be allowed to have a proper outlet of their emotions. The film addresses not just the problems faced by women, but also of the Sisyphus like baggage of virility, courage, determination, strong attitude, striving for power and dominance that a man carries.

Start With The Boys had garnered much positive response unlike My Choice. However it too had to face its share of criticism. Nonsensical comments relating crying to a weak behavior and inability to control emotions were the most common. Some people went even further commenting that the advertisement was silent about women standing against domestic violence. But overall these comments were just a reaction from a society that had been jolted out of sleep to an ugly yet universal reality.

Evaluation

My Choice, on the other hand is criticized for more or less being just gas and pretty words touted as feminism. The script talks of the lowest denominations of all types of feminism without really gathering the courage to delve into the issues.

The ad film with Padukone’s face, attractive words and sweeping generalizations, is more of a poet’s flight of imagination as opposed to the previous ad’s practical and essential observation.

MyChoice, at best, is a romantic take on feminism, nowhere near the real war for equality being waged by women and men all over the world.

Next Story

These 8 successful Muslim women are showcasing Freedom their way!

Though there are forsure many but here we present to you the some handful of success stories of Muslim women in modern world. Totally independant and unbounded, they have carved a niche for themselves in many fields through their creativity, talent and self - belief

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Muslim women
Bashing unfreedom-The new age Muslim woman.Pixeby

Not everyone is following rigid fundamentalism these days. In 2017, people and specially some inspiring Muslim women are embracing freedom and individuality through their inspirational work in global markets. Be it fashion, lifestyle,sports or politics- they are setting standards in every domain, breaking stereotypes all the way long!

Have a look at the success stories of these leading Muslim ladies and what they believe in.

SAUFEEYA GOODSON

Dubai based fashion entrepreneur Saufeeya is a global figure appearing in many fashion magazines. Being the co-owner of Modest Route, she has re- branded Modest fashion in a very stylised manner grabbing the attention of 2million followers on instagram page. She is frequently mentioned in Vogue or Teen Vogue under the trademark of her bold, daring and contemporary outfits made for modern age Muslim woman. This trendsetter with her avant garde style has been revolutionizing Islamic modest clothing in world.

CAROLYN WALKER-DIALLO

Carolyn hit the headlines when she was sworn in with the Quran back in 2015, becoming the first ever New York City Civil court judge to do so. She bravely stood up to the backlash that resulted later but her strong act inspired many Muslim women around the world. It somehow relieved them from communal stigmatization that they go through.

LINDA SARSOUR

Linda Sarsour- civil right's activist
Linda Sarsour- civil right’s activist.wikimedia.commons

 

Linda, a Palestinian- American civil rights activist, is popularly known for her key role in helping to organize the 2017 Women’s March in Washington.It was a public demonstartion led by women coming together from all walks of life. With her resolute, Linda instilled in a belief in thousands of women to fight for their vanity,esteem and rights.

BEHNAZ SHAFIEI

it is hard to imagine a female road racer/motocross rider and being a Muslim woman makes it a rare case, but Behnaz is exactly that. Born in Iran- a country where women are not allowed for exercising such liberties and are often ridiculed for their driving skills, Behnaz enjoys the fact that many men cannot do the stunts she performs with ease and confidence on her motorbike. She is the only Iranian female to be involved in road racing professionally challenging the preconceived notions of the society in regard to women.

RUMA

Known for her fashion blogs, Ruma recently got mentioned on the Twitter page of H&M where she was applauded for her distinctive panache that voice traditional modesty. According to her the haute hijab empowers feminine sensibility.Being a dreamer as well as achiever, she looks forward to inspire her followers with stories and lessons learned from her life by using social media to promote the art of fashion.

HALIMA ADEN

Halima is a model known for being the first Somali-American Muslim woman to take part in a beauty pageant donning a hijab.With all grace and modesty she hit news by reaching the semifinals of Minnesota USA pageant. She even graced the fashion runway for Kanye West at his show Yeezy season 5. Keeping at bay all Muslim stereotypes, this flamboyant model appeared on the front cover of Allure, wearing a Nike hijab with a caption saying, “This is American Beauty.” 

SHAHD BATAL

As a YouTuber and blogger, Shahd’s focus is mainly on providing viewers with her own original tips on how to attain healthy skin or apply makeup. Sudanese by birth but now living in Minneapolis, her tutorial videos are popularly hitting the internet since 2014. They were recently rehashed and showcased via her new sleek channel. From wearing a classic head-wrap and making pen perfect eyebrows, to her very personal stories with regard to the Hijab, she has been earnestly devoting herself to portray Hijab as a motif of modern age accessory.

 

SHARMEEN OBAID-CHINOY     

Muslim Women
SHARMEEN OBAID-CHINOY- Pakistani filmaker.wikimedia.commons

 Sharmeen has been mentioned by esteemed Time magazine as one of the 100 most influential people in the world. A Muslim woman filmmaker, journalist and activist born in Pakistan, most of her films highlight the inequalities that women face. She has received two Academy awards, six Emmy and Lux Style award for her bold vision. Even the Pakistani government has honored her with the second highest civilian honor of the country, the Hilal-i-Imtiaz for her dauntless contribution to films.

These handful examples of empowering, influential and compelling Muslim women express a great deal- to come out of the shackles of a society that restricts you and your creative energies.Not just to the Muslim women of today, they are inspirational for all women who seek for self – actualization.