Friday December 13, 2019

WHO acknowledges age old benefits of Yoga and Ayurveda

Around 20 million Americans practice yoga. It is a $6 billion industry and researchers are continuing to study its benefits.

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Acro Yoga at the Viva St festival in downtown Austin

World Health Organisation has chosen Morarji Desai National Institute of Yoga as its collaborating centre (CC). This CC is going to develop research guildelines for yoga studies while while Institute of PG Training and Research in Ayurveda has be chosen for research in ayurveda.

Due to this country will get a major fillip towards traditional medical system, including yoga across the world. Till date India never had a collaborating centre for WHO inspite of having a large number of Ayush institutions and 32 collaborating centres for modern medicine. Today WHO has 22 collaborating centres for traditional medicine including India.

The two CCs will the WHO body to setup policies and regulatory standards for yoga and Ayurveda. The designation status will be effective for a period of four years, from April 5, 2013.

 “MDNIY has attained the privilege to be the only WHO collaborating centre in the world to engage in achieving yoga specific outcomes,” Institute’s director Ishwar V Basavaraddi told reporters on Friday.Holistic-health

He said that due to the global demand and popularity of the yoga for health care, the two institutes can offer more than just being collaborating centre like by generating information and documents of yoga for the use of all the member states of the world health body

Though India is the origin of the yoga but it the western people who practise it. Around 20 million Americans practice yoga. It is a $6 billion industry and researchers are continuing to study its benefits.

Financial Advisor , DC Katoch explained that though WHO does not have its own institutional network but identifies institutions from member countries to work in specific areas of health and designate them as WHO CCs.

“The achievement came after four years of intensive persuasion with the WHO by the Ayush Department of the Health Ministry,” said Katoch.

He said that there was a clear trend of increasing demand for yoga from the public, and the Government has been actively incorporating alternative medicines besides yoga into the public healthcare system.

-by Bhaskar Raghavendran

Bhaskar is a graduate in Journalism and mass communication from Amity school of communication, Noida. Contact the author at Twitter: bhaskar_ragha

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  • Pritam Go Green

    Morarji Desai National Institute of Yoga being chosen by WHO as its collaborating centre. This is no small news. One should feel for the country. This will surely help India to take a big leap towards good global reputation.

  • Vrushali Mahajan

    This is really nice that India is making its identity in other counties and Yoga, an Indian origin has been accepted by many people across the world

    • Digital Mind

      absolutely. proud of it.

SHARE
  • Pritam Go Green

    Morarji Desai National Institute of Yoga being chosen by WHO as its collaborating centre. This is no small news. One should feel for the country. This will surely help India to take a big leap towards good global reputation.

  • Vrushali Mahajan

    This is really nice that India is making its identity in other counties and Yoga, an Indian origin has been accepted by many people across the world

    • Digital Mind

      absolutely. proud of it.

Next Story

Uber Launches Campaign for Women and Youth in India

New Uber initiatives to empower women, youth in India

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Uber India
A campaign by Uber will empower youth and women in India. Wikimedia Commons

In a bid to make daily commute safer for women in India, ride hailing giant Uber on Friday launched a new campaign for Uber Auto, which also aims to empower riders with seamless shared mobility solutions.

The company also launched an Uber Moto campaign for youth with convenient doorstep pickup to help them save time from arduous commute and use that time to up-skill themselves.

“At Uber, we’re committed to simplifying the lives of our riders by addressing their everyday challenges through multi-modal mobility solutions,” Manisha Lath Gupta-Marketing Director, Uber India and South Asia, told IANS.

“We believe that our youth have immense potential, however, lack of safe and reliable commuting options often limits their aspirations. In a small yet meaningful way, we are delighted to support the aspirations of millions of men and women to move forward,” Gupta added.

Uber India campaign
The Uber Auto campaign in India is titled as “Badey Iradon Ki Chhoti Sawaari,”. Pixabay

Targeted primarily at women commuters, the cab hailing giant’s Auto campaign, titled “Badey Iradon Ki Chhoti Sawaari,” aims to provide women safe, reliable yet affordable travel options, thus, enabling them to fulfil their aspirations.

Instead of being dependent on friends and family for picking and dropping them, or standing on roads waiting to find a reliable mode of transport, Uber Auto allows women to step out whenever they need to.

Also Read- Traders Protest Government Collusion with Amazon, Flipkart: Report

The company’s Moto campaign, titled “Sapno Par Hoja Sawaar” aims to inspire the young working professionals whose aspirations get dampened because they spend long hours commuting and have to change multiple modes of transport to find the most economical option.

Both the campaigns would be seen across digital, print and out-of-home advertising (OOH) platforms, said Uber. (IANS)