Thursday February 27, 2020

12 cities identified for development under Pilgrimage Rejuvenation and Spirituality Augmentation Drive

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By NewsGam Staff Writer

The government has identified twelve cities namely Amaravati, Gaya, Dwaraka, Amritsar, Ajmer, Kanchipuram, Vellankani, Puri, Varanasi, Mathura, Kedarnath and Kamakhya for development under the Pilgrimage Rejuvenation and Spirituality Augmentation Drive (PRASAD) by the Ministry of Tourism.

“To implement the PRASAD scheme a mission directorate has been set up in the Ministry of Tourism,” said Minister of State for Culture, Dr. Mahesh Sharma, and added, “The Budget provision of Rs.15.60 crore has been made in Revised Estimate (RE) 2014-15.” For development of basic facilities at Vishnupad Temple in Gaya under this scheme first installment of Rs.85.78 lakh has already been released, Sharma said.

The Heritage City Development and Augmentation Yojana (HRIDAY) scheme aimed at preserving and revitalizing the soul and unique character of the heritage cities in India, has also been approved by the Ministry of Urban Development. Twelve cities having rich heritage and cultural history identified under the HRIDAY scheme are, namely; Amaravati(Andhra Pradesh); Gaya (Bihar); Dwarka (Gujarat), Badami(Karnataka); Puri (Odisha), Amritsar (Punjab); Ajmer(Rajasthan); Kanchipuram (Tamil Nadu); Vellankani(Tamil Nadu); Warangal (Telangana); Varanasi (Uttar Pradesh); and Mathura (Uttar Pradesh).

“For the HRIDAY scheme under the Ministry of Urban Development, an amount of Rs.453.90 crores has been allocated to the HRIDAY scheme for implementation and development works,” Sharma said.

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Samsung Mobile Tops the List of the Most Desired Brand in India: TRA

The most desired brand in India is now Smasung Mobile

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Samsung
Samsung Mobile is the most desired brand in India followed by Apple iPhone, according to a report released by TRA Research. Lifetime Stock

Samsung Mobile is the most desired brand in India followed by Apple iPhone, according to a report released by TRA Research on Wednesday.

This is the fourth time Samsung Mobile has been crowed the most desired brand after it topped the list in 2013, 2015 and 2018.

Further, the diversified brand of Samsung features at third rank in the consumer electronics category. Sony TV, the general entertainment channel, has entered the top 10 brands for the first time and is placed fourth.

Samsung
This is the fourth time Samsung Mobile has been crowed the most desired brand after it topped the list in 2013, 2015 and 2018. Pixabay

Automobile major Maruti Suzuki took the fifth spot followed by technology major Dell in the sixth rank.

“Indian brands dominate the top 100 of India’s Most Desired list featuring 42 brands, followed by 15 American, 12 Japanese and 11 South Korean brands. 6 German brands also feature of which three luxury car brands dominate the list. 4 UK brands make it to top 100, and and the three Chinese brands which are included in the list are from the mobile phone category,” the report said.

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N. Chandramouli, CEO, TRA Research, said: “Desire is a longing for a brand irrespective of its need, and the success of a brand is highly dependent on the desire quotient it emanates. The brands which feature in this list have been able to exude a deep magnetic pull that impacts the consumer at a subliminal level.”

The Most Desired Brand 2020 lists 1,000 brands across 326 categories and 39 super categories. (IANS)