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4G can increase demad for online content

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With a greater rollout of 4G services in the country, consumer demand for online content will increase rapidly in the coming years, says Deloitte.”4G will bring a complete transformation of… television viewing experience and mark a shift in the control from the broadcaster to the consumer. Further, low-cost smartphones bundled with low tariff will help in boosting the Internet usage in India over the coming years,” a Deloitte report said.

4G services increase the capability to offer high-quality content. With India becoming a digital platform, even rural users will prefer online content, it added.

Rural users account for 35% of India’s Internet community despite representing over 60% of the country’s population.

In the coming years, a digital platform like digital audio and video on demand service will see increased activity.

Hence, getting the right business model will be very crucial, Deloitte said.

Once better bandwidth by way of 4G is available and appropriate content is programmed, this platform can see reasonable growth in the coming years, it further said.

India has become the third largest country in terms of Internet users. The total number of Internet subscribers had reached 319.42 million by the end of June 2015.

According to Internet and Mobile Association in India (IMAI), the Internet user base will cross 500 million by 2018, with rural Internet users alone being almost 210 million.

Traditional TV services are well accepted and direct TV is still the chosen option, but OTT (over-the-top) is the new consumer reality which is changing ways of TV consumption for large masses, Deloitte said.

OTT is the delivery of film and TV content through the Internet, without requiring users to subscribe to a traditional cable or satellite. Online video, however, remains largely driven by YouTube and other social networking sites.

According to a Media Partner Asia (MPA) report, India’s active OTT video subscribers in 2014 were 12 million and is expected to grow to 105 million by 2020. Though OTT media is growing faster, there is quite a long way to go.

“Currently, most of the OTT players are generating revenue through ad supported models. OTT players are devising product and service offerings that lure free users to become paid subscribers,” Deloitte said.

Media companies like Star, Sony Pictures Networks, Zee, Eros and Reliance Entertainment have begun offering OTT video on demand (VoD).

Deloitte believes that apart from traditional broadcaster, OTT VoD remains the win-win situation for both customers and service providers.

It expects regional content to also be in demand, as a survey conducted by Vuclip shows that 78 per cent of the users prefer watching content in their native languages.

Credits: dnaindia

 

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India to Launch Electronic Intelligence Satellite Soon

In January, the space agency launched a defence imaging satellite Microsat R for the DRDO

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TESS, rover, NASA, mercuryKeplar, NASA
TESS, the Transiting Exoplanet Survey Satellite, is shown in this conceptual illustration obtained by Reuters on March 28, 2018. NASA sent TESS into orbit from the Kennedy Space Center in Florida aboard a SpaceX Falcon 9 rocket. VOA

India on April 1 will launch an electronic intelligence satellite Emisat for the Defence Research Development Organisation (DRDO) along with 28 third party satellites and also demonstrate its new technologies like three different orbits with a new variant of PSLV rocket, ISRO said on Saturday.

According to Indian Space Research Organisation (ISRO), a new variant of its Polar Satellite Launch Vehicle (PSLV) rocket will first put the 436 kg Emisat into a 749 km orbit.

After that, the rocket will be brought down to put into orbit the 28 satellites at an altitude of 504 km.

This will be followed by bringing the rocket down further to 485 km when the fourth stage/engine will turn into a payload platform carrying three experimental payloads: (a) Automatic Identification System (AIS) from ISRO for Maritime satellite applications capturing messages transmitted from ships (b) Automatic Packet Repeating System (APRS) from AMSAT (Radio Amateur Satellite Corporation), India – to assist amateur radio operators in tracking and monitoring position data and (c) Advanced Retarding Potential Analyser for Ionospheric Studies (ARIS) from Indian Institute of Space Science and Technology (IIST) – for the structural and compositional studies of ionosphere, the space agency said.

The whole flight sequence will take about 180 minutes from the rocket’s lift off slated at 9.30 a.m. on April 1.

The 28 international customer satellites (24 from US, 2 from Lithuania and one each from Spain and Switzerland)- will weigh about 220 kg.

OSIRIS-REx, NASA, Asteroid bennu
Satellite To Conduct Biological Experiments In Space, Plans Space Kidz India. VOA

“It is a special mission for us. We will be using a PSLV rocket with four strap-on motors. Further, for the first time we will be trying to orbit the rocket at three different altitudes,” ISRO Chairman K. Sivan had earlier told IANS.

The PSLV is a four-stage engine expendable rocket with alternating solid and liquid fuel.

In its normal configuration, the rocket will have six strap-on motors hugging the rocket’s first stage.

On January 24, the ISRO flew a PSLV with two strap-on motors while in March, it had four strap-on motors.

The Indian space agency also has two more PSLV variants, viz Core Alone (without any strap-on motors) and the larger PSLV-XL.

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The ISRO selects the kind of rocket to be used based on the weight of satellites it carries.

The ISRO will also be launching two more defence satellites sometime in July or August with its new rocket Small Satellite Launch Vehicle (SSLV).

In January, the space agency launched a defence imaging satellite Microsat R for the DRDO. (IANS)