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4G can increase demad for online content

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With a greater rollout of 4G services in the country, consumer demand for online content will increase rapidly in the coming years, says Deloitte.”4G will bring a complete transformation of… television viewing experience and mark a shift in the control from the broadcaster to the consumer. Further, low-cost smartphones bundled with low tariff will help in boosting the Internet usage in India over the coming years,” a Deloitte report said.

4G services increase the capability to offer high-quality content. With India becoming a digital platform, even rural users will prefer online content, it added.

Rural users account for 35% of India’s Internet community despite representing over 60% of the country’s population.

In the coming years, a digital platform like digital audio and video on demand service will see increased activity.

Hence, getting the right business model will be very crucial, Deloitte said.

Once better bandwidth by way of 4G is available and appropriate content is programmed, this platform can see reasonable growth in the coming years, it further said.

India has become the third largest country in terms of Internet users. The total number of Internet subscribers had reached 319.42 million by the end of June 2015.

According to Internet and Mobile Association in India (IMAI), the Internet user base will cross 500 million by 2018, with rural Internet users alone being almost 210 million.

Traditional TV services are well accepted and direct TV is still the chosen option, but OTT (over-the-top) is the new consumer reality which is changing ways of TV consumption for large masses, Deloitte said.

OTT is the delivery of film and TV content through the Internet, without requiring users to subscribe to a traditional cable or satellite. Online video, however, remains largely driven by YouTube and other social networking sites.

According to a Media Partner Asia (MPA) report, India’s active OTT video subscribers in 2014 were 12 million and is expected to grow to 105 million by 2020. Though OTT media is growing faster, there is quite a long way to go.

“Currently, most of the OTT players are generating revenue through ad supported models. OTT players are devising product and service offerings that lure free users to become paid subscribers,” Deloitte said.

Media companies like Star, Sony Pictures Networks, Zee, Eros and Reliance Entertainment have begun offering OTT video on demand (VoD).

Deloitte believes that apart from traditional broadcaster, OTT VoD remains the win-win situation for both customers and service providers.

It expects regional content to also be in demand, as a survey conducted by Vuclip shows that 78 per cent of the users prefer watching content in their native languages.

Credits: dnaindia

 

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Petrol Prices On The Reverse Trend For The Last 13 Days: Prices Fall

Both in Delhi and Kolkata, diesel prices in the fortnight have declined

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Petrol Prices On The Reverse Trend For The Last 13 Days: Prices Falls
Petrol Prices On The Reverse Trend For The Last 13 Days: Prices Falls, flickr

Domestic petrol prices, which had hit record levels for 16 consecutive days in May, have been on the reverse trend for the last 13 days, including Monday, but the relief for consumers has been slow in coming.

The pace of decline has been less than half the rate of surge.

Percentage-wise, since May 30, when prices started to take a downturn, petrol prices have slipped 2.35 per cent in Delhi, compared to the 5.5 per cent in the previous 16 days.

In absolute terms, prices have gone down by Rs 1.85 a litre since May 30, compared to the increase of Rs 3.8 per litre in the during May 14-29. On Monday, fuel was sold at Rs 76.58 per litre in the national capital, down 20 paise from Sunday’s level, the IndianOil Corp’s website showed.

In Mumbai, where petrol prices were the highest in the country last month, the decline has been much slow at Rs 1.23 per litre so far, against the rise of Rs 3.76 a litre during May 14-29.

On Monday, petrol price in Mumbai was Rs 84.41 per litre against Rs 84.61 on Sunday. Similarly, in Kolkata and Chennai, the fuel was sold at Rs 79.25 and Rs 79.48 respectively.

In Kolkata and Chennai too, the decline has been Rs 1.81 and Rs 1.65 per litre in the last 13 days, around 50 per cent of the previous rate of increase.

In tandem with petrol prices, diesel too has seen a decline, but of only around 2 per cent in all the major cities including Delhi, compared to over 5 per cent rise in the previous fortnight.

Petrol station
Petrol station, flickr

Both in Delhi and Kolkata, diesel prices in the last 13 days have declined by Rs 1.36, and in Mumbai and Kolkata, the fall was of Rs 1.44 and Rs 1.45 per litre respectively.

Also read: Petrol price slashes by 32 paise and diesel price by 85 paise

On Monday, prices of the fuel in Delhi, Kolkata, Mumbai and Chennai were at Rs 67.95, Rs 70.50, Rs 72.35 and Rs 71.73 per litre, respectively. (IANS)

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