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4G can increase demad for online content

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With a greater rollout of 4G services in the country, consumer demand for online content will increase rapidly in the coming years, says Deloitte.”4G will bring a complete transformation of… television viewing experience and mark a shift in the control from the broadcaster to the consumer. Further, low-cost smartphones bundled with low tariff will help in boosting the Internet usage in India over the coming years,” a Deloitte report said.

4G services increase the capability to offer high-quality content. With India becoming a digital platform, even rural users will prefer online content, it added.

Rural users account for 35% of India’s Internet community despite representing over 60% of the country’s population.

In the coming years, a digital platform like digital audio and video on demand service will see increased activity.

Hence, getting the right business model will be very crucial, Deloitte said.

Once better bandwidth by way of 4G is available and appropriate content is programmed, this platform can see reasonable growth in the coming years, it further said.

India has become the third largest country in terms of Internet users. The total number of Internet subscribers had reached 319.42 million by the end of June 2015.

According to Internet and Mobile Association in India (IMAI), the Internet user base will cross 500 million by 2018, with rural Internet users alone being almost 210 million.

Traditional TV services are well accepted and direct TV is still the chosen option, but OTT (over-the-top) is the new consumer reality which is changing ways of TV consumption for large masses, Deloitte said.

OTT is the delivery of film and TV content through the Internet, without requiring users to subscribe to a traditional cable or satellite. Online video, however, remains largely driven by YouTube and other social networking sites.

According to a Media Partner Asia (MPA) report, India’s active OTT video subscribers in 2014 were 12 million and is expected to grow to 105 million by 2020. Though OTT media is growing faster, there is quite a long way to go.

“Currently, most of the OTT players are generating revenue through ad supported models. OTT players are devising product and service offerings that lure free users to become paid subscribers,” Deloitte said.

Media companies like Star, Sony Pictures Networks, Zee, Eros and Reliance Entertainment have begun offering OTT video on demand (VoD).

Deloitte believes that apart from traditional broadcaster, OTT VoD remains the win-win situation for both customers and service providers.

It expects regional content to also be in demand, as a survey conducted by Vuclip shows that 78 per cent of the users prefer watching content in their native languages.

Credits: dnaindia

 

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India Needs to Improve its Educational Outcomes to Catch up with China

To catch up with China, India needs to lay emphasis on improving its educational outcomes

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The Article 30 of the Constitution gives religious and linguistic minorities “the right to establish and administer educational institutions of their choice.”
India needs to improve its educational outcomes to catch up with China. Pixabay

By Amit Kapoor

Both China and India started building their national education systems under comparable conditions in the late 1940s. Different policies and historical circumstances have, however, led them to different educational outcomes, with China outperforming India not just in terms of its percentage of literate population and enrollment rates at all levels of education, but also in terms of number of world-class institutions in higher education, and greater research output.

The roots of China’s successful education system date back to the Cultural Revolution (1966-1976), which unintentionally expanded access to the primary education through democratising the schooling system, which was previously elitist in character, thus addressing the problem of mass illiteracy.

In contrast, India continued to focus on its higher education system since independence and only realised the importance of basic education in 1986, keeping it behind China and many other countries in Asia in educational development. In terms of enrollment, China reached a 100 percent gross enrollment rate (GER) in its primary education in 1985, whereas, India attained that level only in 2000.

In terms of secondary school enrollment, India and China both started at the similar rates in 1985, with about 40 percent of their population enrolled in secondary schools. However, due to a wider base of primary school students, the rate of increase in China has been much faster than in India, with 99 percent secondary enrollment rate in China and 79 percent in India in 2017.

India is closing in on the Chinese rate in terms of access to education, but on the literacy level front, there is a huge gap in the percentage of literate populations in the two countries. In the age group of 15-24 years, India scores 104th rank on literacy and numeracy indicator, compared to China’s 40th rank.

The OECD Programme for International Student Assessment (PISA), which assesses after every three years the domain knowledge of 15-year-old students in reading, mathematics, science and finance, revealed that students in China performed above the OECD average in 2015. Moreover, one in four students in China are top performers in mathematics, having an ability to formulate complex situations mathematically. Further, China outperforms all the other participating countries in financial literacy, by having a high ability to analyse complex finance products. For India, the comparable data is not available as it was not a participating country in PISA 2015.

abroad, study
Representational image.

However, in India, the Annual Status of Education Report (ASER) 2017 provides data for rural youth, aged 14-18, with respect to their abilities to lead productive lives as adults. According to this survey, only about half of the 14-year-old children in the sample could read English sentences, and more than half of the students surveyed could not do basic arithmetic operations, like division. For basic financial calculations, such as managing a budget or making a purchase decision, less than two-thirds could do the correct calculations.

With regard to the higher education system, both India and China dominate the number of tertiary degree holders because of their large population size, but when it comes to the percentage of the population holding tertiary degrees, only about 10 per cent and 8 per cent of the population possess university degrees in China and India, respectively. By contrast, in Japan, almost 50 per cent of the population holds a tertiary degree, and in the United States, 31 per cent of the population hold a tertiary degree.

In terms of the international recognition of universities, the Times Higher Education (THE) World University Ranking for 2019 places seven of the China’s universities in the top 200, compared to none for India. The global university rankings, which are based on various performance metrices, pertaining to teaching, research, citations, international outlook and industrial income, shows progress for several of China’s low-ranked universities, largely driven by improvements in its citations.

In fact, the Tsinghua University has overtaken the National University of Singapore (NUS) to become the best university in Asia due to improvements in its citations, institutional income and increased share of international staff, students and co-authored publications.

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While India has progressed in terms of massification of education, there is still a lot which needs to be done when it comes to catching up with the China’s educational outcomes. China’s early start in strengthening its primary and secondary education systems has given it an edge over India in terms of higher education. Moreover, Chinese government strategies are designed in line with the criterion used in major world university rankings, especially emphasis is on the two factors which weigh heavily in the rankings — publications and international students.

The relentless publications drive, which is very evident in China, is weak in India and has led to a growing gap in the number of publications contributed by the two countries. Further, China enrolled about 292,611 foreign students in 2011 from 194 countries, while India currently only has 46,144 foreign students enrolled in its higher education institutions, coming from 166 countries. The large number of international enrollments in China is a reflection of its state policies granting high scholarships to foreign students.

To catch up with China, India needs to lay emphasis on improving its educational outcomes. Massification drive for education has helped India raise its student enrollments, but a lot needs to be done when it comes to global recognition for its universities. Further, it needs to focus on building the foundation skills which are acquired by students at the school age, poor fundamental skills flow through the student life, affecting adversely the quality of education system. (IANS)