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5 Tips to Start your New Online Business

Well, yes, in an ideal world -- but with the explosion of growth in e-commerce, you still need to make your store stand out from the crowd, grab your customers' attention, hold it and keep them returning for more.

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Online Business
Festivals is a best time to start an online business. Pixabay

Festival is a great time to start your new online business or to take your existing business online.

So what is your next step? You’ve created your online store, taken some amazing photos of your products and activated an appropriate payment platform. Congratulations, you are up and running. Now you just need to sit back and wait for the customers to come pouring in, right?

Well, yes, in an ideal world — but with the explosion of growth in e-commerce, you still need to make your store stand out from the crowd, grab your customers’ attention, hold it and keep them returning for more.

Here are five golden rules to start a successful business this Diwali.

1. Make your Site Clear and Simple to Use

e-commere website
Make your Site Clear and Simple to Use. Pixabay

When a customer reaches your site it should be obvious what you sell. Use a clean and professional template design that is simple in its message. Don’t allow the customer to be distracted by countless and un-needed information. Show your most popular and best-selling products first as a way to draw people in to start exploring your site. Consider using a “carousel” picture collage so that they can easily scroll through the images and see what’s on offer.

2. Little Extras Make a Big Difference

Attract customer Online
Free shipping, great returns policy making use of incentives to attract users. Pixabay

Free shipping, great returns policy (or free returns over a certain purchase value), a toll-free number — making use of incentives to attract users is a great way to encourage loyalty. If you are able to offer these great advantages, make sure you shout about them loud and clear on your homepage.

3. Testimonials and Reviews

Take one of your glowing references and put it somewhere obvious on your homepage. If you can accompany this with a picture, it reinforces the fact that real people trust and use your products and services. Customer reviews are trusted 12 times more than marketing by a company

4. Daily Deals and Discounts

online business
Daily deals are another hugely popular idea. Pixabay

Daily deals are another hugely popular idea. By selling a limited quantity of products for a short amount of time you can generate new interest and increase your client base. Once you have drawn them in — invite them to preview your other products.

5. Make a Connection

Try to re-think your site as a content site that happens to sell products. Talk to your customers as you would to a friend and engage them so that they keep coming back for more. If you can demonstrate that you are passionate about your products and give tips and ideas on ways to use them, such as a demonstration video or a pinboard using your products, it adds more value to your site. (IANS)

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‘Goat Man’ Charles Foster among 2016 Ig Nobel Winners for his creation that makes people laugh, and then think

The Ig Nobel prizes were first awarded in 1991 to highlight bad science but evolved into their current form over time

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Thomas Thwaites, left, prepares to speak after receiving the Ig Nobel prize in biology from Nobel laureate Eric Maskin (economics, 2007) during ceremonies at Harvard University in Cambridge, Mass., Thursday, Sept. 22, 2016. Thwaites, of the United Kingdom, won for creating prosthetic extensions of his limbs that allowed him to move like and to roam in the company of goats. (AP Photo/Michael Dwyer). VOA

September 23, 2016: Not to be confused with the august Nobel Prize, Thursday night saw the awarding of this year’s Ig Nobel Awards, which are given to scientific studies that “make people laugh, and then think.”

While the studies are certainly offbeat, the science is real, but the awards are intended to “celebrate the unusual, honour the imaginative — and spur people’s interest in science, medicine, and technology.”

[sociallocker][/sociallocker]

Here are the 2016 winners, awarded Thursday at Harvard University’s Sanders Theater:

The Reproduction Prize went to the late Ahmed Shafik of Egypt, for studying the effects of wearing polyester, cotton, or wool trousers on the sex life of rats, and for conducting similar tests with human males.

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His 1993 paper documented that rats who wore polyester or polyester-cotton blend pants were less sexually active than those who wore cotton or wool pants or conformed to rat norms and wore no garments of any kind. The paper suggested that “electrostatic fields” created by polyester pants could play a role in impotence.

Ig Nobel Award. Youtube
Ig Nobel Award. Youtube

The Economics Prize went to the British and New Zealand team of Mark Avis, Sarah Forbes, and Shelagh Ferguson, for assessing the perceived personalities of rocks, from a sales and marketing perspective.

The Physics Prize went to an international team (Gábor Horváth, Miklós Blahó, György Kriska, Ramón Hegedüs, Balázs Gerics, Róbert Farkas, Susanne Åkesson, Péter Malik, and Hansruedi Wildermuth), for discovering why white-haired horses are the most horsefly-proof horses, and for discovering why dragonflies are fatally attracted to black tombstones.

German company Volkswagen took the Chemistry Prize for solving the problem of excessive automobile pollution emissions by automatically, electromechanically producing fewer emissions… whenever the cars are being tested.

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The Medicine Prize went to Germany’s Christoph Helmchen, Carina Palzer, Thomas Münte, Silke Anders, and Andreas Sprenger, for discovering that if you have an itch on the left side of your body, you can relieve it by looking into a mirror and scratching the right side of your body (and vice versa).

https://twitter.com/ajs/status/779329987753172994

The international team of Evelyne Debey, Maarten De Schryver, Gordon Logan, Kristina Suchotzki, and Bruno Verschuere won the Psychology Prize for asking a thousand liars how often they lie, and for deciding whether to believe those answers.

The American-Canadian team of Gordon Pennycook, James Allan Cheyne, Nathaniel Barr, Derek Koehler, and Jonathan Fugelsang took the Peace Prize for their scholarly study called “On the Reception and Detection of Pseudo-Profound Bulls–t”.

Two Brits shared the Biology Prize. Charles Foster was honored for living in the wild as, at different times, a badger, an otter, a deer, a fox, and a bird; and Thomas Thwaites, for creating prosthetic extensions of his limbs that allowed him to move in the manner of goats, and spend three days roaming hills in the company of a herd.

Sweden’s Fredrik Sjöberg took the Literature Prize for his three-volume autobiographical work about the pleasures of collecting flies that are dead, and flies that are not yet dead.

Japan’s Atsuki Higashiyama and Kohei Adachi won the Perception Prize for investigating whether things look different when you bend over and view them between your legs.

The Ig Nobel prizes were first awarded in 1991 to highlight bad science, but evolved into their current form over time.

Winners reportedly win $10 trillion in cash, paid out in a Zimbabwean currency that was abandoned in 2009.

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Mompreneurs shaping Indian economy

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By Ashleen Kaur

New Delhi: Wikipedia describes a Mompreneur as “a female business owner who is actively balancing the role of mom and the role of an entrepreneur”.

‘Mompreneur’ is a relatively recent word which has grown exponentially due to the prominence of internet based businesses. In India, more and more women are entering the world of business which was once reserved as a male bastion. Whether they make it big or contribute in a small way, they are definitely running a business on their own terms.

How can a mother make a career from home? By blogging.

Indian mothers can now fulfill their duties as a mother and work from home as well, even starting their very own company. India, in recent times, has become a hotbed for women entrepreneurs and even though Indian women have been doing various home based businesses for a long time, the newly found drive, ambition, and professional attitude has brought a world of change to the female entrepreneurial scene.

CEO & Designer Tory Burch said, “we need to get women to the point where they aren’t apologizing.  It’s time to take ownership in our success.”

The truth about being a Mompreneur is that a large number of talented and creative women have been discovering uncharted niches, creating jobs and utilizing the potential of a new economy. Since India is the most populated country in the world, there are not enough jobs for every single person. In such an economic condition, being self-employed is a commendable aspect.

“Harvard Business School defines entrepreneurship as the relentless pursuit of opportunity without regard to resources currently controlled,” states Harvard Business School Professor Janet Kraus.

“You know you’re doing what you love when Sunday nights feel the same as Friday nights….” says Donny Deutsch in his book Donny Deutsch’s Big Idea.

― Donny Deutsch, Donny Deutsch’s Big Idea: How To Make Your Entrepreneurial Dreams Come True, From The AHA Moment To Your First Million

The major benefit of being a Mompreneur is that your passion, idea or talent is turned profitable. Creativity is the biggest tool required to become an entrepreneur and the best part is that you can actually get paid for doing what you love.

Running a business and caring for a family are two demanding jobs that often seem to be competing against one another. Working mothers are often caught in the crossfire between the needs of their business and the cries of needy children. However, most Indian mothers have the capability to multitask and manage money, kids, and be thrifty as well.

As a Mompreneur, whether you’re pitching an investor, a potential client, or recruiting a new employee, it’s crucial to be able to lead with a hook and deliver your message clearly. Mothers are experts at telling stories and breaking down complex subjects using everyday words, even when the subject is anything but simple. (Picture Courtesy: www.3dcart.com)